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Riney retires; will take emeritus title at agency

[SAN FRANCISCO] Hal Riney, who helped build the West Coast into an advertising powerhouse and lent his voice to dozens of commercials, has retired. Mr. Riney, who will turn 70 in July, will be chairman emeritus of Publicis Groupe's Publicis & Hal Riney, according to a statement from Publicis & Hal Riney President Scott Marshall.

Deloitte taps DDB/SF for global brand intro

[san francisco] Deloitte Consulting awarded Omnicom Group's DDB Worldwide, San Francisco, a $50 million global assignment that will include the introduction of Deloitte's new name and branding as an independent company. The name has not yet been disclosed. Wieden & Kennedy, Portland, Ore., was the other finalist for the business. The assignment involves 10 DDB offices worldwide. Deloitte Consulting separates from parent Deloitte Touche Tohmatsu later this year.

Sears hunting top level marketing, CRM chief

[hoffman estates, ill.] Sears, Roebuck & Co. is looking for a high-level executive to handle marketing, customer relationship marketing and its customer-care network, duties that go beyond those performed by Sears Senior VP-Marketing David Selby, a company spokeswoman said. She said the company is looking for an executive with packaging and product experience, among other expertise, who will report directly to Sears CEO Alan Lacy. Mr. Selby would be one of three direct reports to the new hire, who in turn will report to Mr. Lacy.

P&G sues Coca-Cola over juice technology

[cincinnati] Procter & Gamble Co. filed suit against Coca-Cola Co. in U.S. District Court in Cincinnati alleging patent infringement by Coke's Minute Maid unit involving P&G's calcium supplementation technology. The two companies last year tentatively agreed to merge their juice and snack businesses, but the deal fell through. P&G licenses its calcium supplement technology for use in Coca-Cola rival PepsiCo's Tropicana brand.

Sun reviews shops for interactive work

[santa clara, calif.] Sun Microsystems said the interactive portion of its advertising business is in review. WPP Group's JWT & Tonic, San Francisco, the incumbent, will pitch to keep the business. A decision is expected by the end of June. JWT & Tonic also handles the remainder of Sun's account.

Sony shooting spots for new PS2 effort

[foster city, calif.] Sony Computer Entertainment America is shooting TV commercials for a $250 million brand campaign for its PlayStation 2 video-game console and games. The campaign from Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif., will include at least four spots, the first of which breaks in September. It will promote the social experience of gaming while expressing the blurring of the line between reality and fantasy, according to Andrew House, senior VP-marketing for the Sony unit. The first spot is set in a restroom where babies are crawling around on the floor. It then cuts to a clock whose hands are winding backward to "express a different reality," he said.

S.C. Johnson's Go-Mop joins bucketless battle

[racine, wis.] S.C. Johnson & Son this summer is launching Pledge Grab-It Go-Mop, the third entry into a growing "bucketless mop" category, backed by $8 million in marketing support, including ads breaking in early fall from Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago. Go-Mop, using an aerosol-spray cleaner, will compete against Clorox Co.'s manual-pump Clorox ReadyMop and Procter & Gamble Co.'s battery-powered Swiffer WetJet.

Wendy's buys Baja Fresh, plans rapid expansion

[dublin, ohio] Wendy's International will acquire Fresh Enterprises, owner of the Baja Fresh Mexican Grill chain, for $275 million. Thousand Oaks, Calif.-based Baja Fresh, a 12-year-old chain, has 169 units in 16 states and 2001 sales of $177 million. Wendy's expects to expand the chain to 600 to 700 units over the next five years. Cordiant Communications Group's Bates Worldwide, New York, handles Wendy's. Baja Fresh uses Multivision Design, Calabasas, Calif., for local marketing and said spending is less than $1 million per year.

Kerstetter leaves post as Black Rocket CD

[san francisco] Partner-Creative Director Bob Kerstetter left Havas' Black Rocket Euro RSCG to write screen plays and direct. Mr. Kerstetter, 43, is winner of this year's Directors Guild of America top honor for commercial directors, co-developer of the Yahoo! ad campaign and one of three co-founders of Black Rocket in 1996. His duties will be assumed by a senior creative team or a new partner.

Dell adds Critical Mass for assignment

[round rock, texas] Dell Computer Corp. assigned global responsibility for its Web site to Omnicom-backed Critical Mass, Calgary, Canada. Spending was not disclosed. Finalists included Frogdesign, Austin, Texas; Interpublic's Zentropy, Los Angeles; and Omnicom's Tribal DDB; Omnicom-backed Organic and Razorfish. DDB Worldwide, Chicago, handles Dell consumer and small business work and enterprise advertising.

FYI . . .

Jim Rose, 41, was named CEO of Havas' Media Planning Group USA, New York, from CEO of QXL Ricardo, a Europe-based e-commerce company. He succeeds Antoni Rossich, who plans to return to Spain. ... Johnson & Johnson's Ortho Neutrogena awarded its Retin-A-Micro prescription acne medication to Carlson & Partners, New York, a unit of Omnicom's DDB. Neutrogena would not provide details on billings or ad plans. ... Former Ziff Davis Media Chairman-CEO Jim Dunning received $2.6 million in an out of court settlement that ended a legal battle between Mr. Dunning and Ziff Davis Media and Ziff Davis Media financial backer Willis Stein & Partners, Ziff Davis Media said. The dispute had included claims of breach of contract, age discrimination and allegations of financial wrongdoing. ... Simplycity Media's every-other-monthly Simplycity officially ceased publishing last month. ... Breck hair-care products will re-enter the U.S. in August with a $7 million to $10 million TV push, created in-house, from new owner Himmel Hair Care Products. ... Ace Hardware Corp., Oak Brook, Ill., is expected to decide this week on its estimated $30 million account. Finalists are: Interpublic's Campbell Mithun, Chicago, the incumbent; Omnicom's Goodby, Silverstein & Partners, San Francisco; Kirshenbaum Bond & Partners, New York; and Southeastern shop WestWayne, Tampa, Fla., and Atlanta.

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