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Hyundai nears choice on $160 million account

[fountain valley, calif.] Hyundai Motor America is expected early this week to award its $160 million national creative account. The South Korean importer was said to be discussing compensation with Publicis Groupe's Publicis & Hal Riney, San Francisco, according to several executives with knowledge of the situation. Consultant Select Resources International, West Hollywood, Calif., and Hyundai said no deal was finalized with any agency; Select said the winner would be announced this week. Riney at deadline hadn't returned calls. A Hyundai official said the company was discussing compensation with all finalists: Riney; Publicis West, Seattle; independent Richards Group, Dallas; and the incumbent, Cordiant Communications Group's Bates USA West, Irvine, Calif. A Publicis West spokeswoman and a Bates executive said their agencies are not in compensation talks. Richards at deadline hadn't returned calls.

Three shops in pursuit of Long John Silver's

[lexington, ky.] Two Interpublic Group of Cos. agencies and independent Cliff Freeman & Partners, New York, are vying for the $30 million-to-$35 million Long John Silver's account. The quick-service seafood chain, owned by Yorkshire Global Restaurants and being acquired by Tricon Global Restaurants, split with Publicis' Fallon, Minneapolis, last week after two years. Interpublic's Foote, Cone & Belding Worldwide, Chicago, and Campbell-Ewald, Warren, Mich., and the Cliff Freeman shop already have been briefed. A decision is expected in 30 to 45 days, a Long John Silver's executive said.

New Lincoln ads seek `those who travel well'

[irvine, calif.] Lincoln advertising changes gears in a major new brand push breaking April 29 on CBS. Spending was not disclosed. The Ford Motor Co. brand drops the "American luxury" tag for "There are those who travel. And those who travel well." WPP Group's Y&R Advertising, Irvine, handles the $90 million account. A new 60-second TV spot gets a major broadcast TV network push before three :30s arrive in mid-May to launch Lincoln's redone Navigator sport utility. Print advertising breaks in June magazine titles. See full story: QwikFIND aan42m

Samsung says new effort is its most integrated

[ridgefield park, n.j.] Samsung Electronics in May opens what it says is its most highly integrated global ad campaign, part of a $400 million global effort created by Interpublic's Foote, Cone & Belding Worldwide, New York, and Samsung in-house ad agency Cheil Communications, Seoul. It unveils a new and enhanced billboard in New York's Times Square on May 15, along with additional outdoor advertising.The effort includes radio, print and online. TV spots break in June in prime-time network and cable programming. Samsung Electronics spent $49.9 million in measured media in the U.S. in 2001, according to Taylor Nelson Sofres' CMR. See full story: QwikFIND aan42u

R.J. Palmer in buyout from Panoramic

[new york] Full-service media agency R.J. Palmer bought itself back for cash from parent Panoramic Communications after a three-year relationship. Terms were not disclosed. The agency claims billings of $500 million and its client list includes Church & Dwight, Siemens, Scotts Co., SalomonSmithBarney and Mark Anthony Brands' Mike's Hard Lemonade.

Omnicom adds specialist entertainment agency

[new york] Omnicom Group acquired entertainment-marketing agency Aaron Walton Entertainment, Los Angeles, which will become part of its Diversified Agency Services Group. Terms were not disclosed. AWE specializes in creating alliances between the entertainment industry and corporations, such as the AT&T Corp.-Whitney Houston collaboration.

GM execs to shed brand manager title

[detroit] General Motors Corp. will eliminate the brand manager title May 1. Its 24 remaining brand managers will become marketing directors and handle more car models. A GM spokeswoman said the change reflects renewed focus on vehicle division brands, such as Buick. GM launched brand management in 1996.

FYI ...

As first reported on, McDonald's Corp. is conducting an "aggressive search" for a global chief marketing officer. McDonald's Chairman-CEO Jack Greenberg told a franchisee convention that "marketing was broken" and that the company was working to fix it. ... Ogilvy & Mather Los Angeles Co-President-Executive Creative Director Joe McDonagh left the Culver City, Calif., unit of WPP Group. Rick Boyko, co-president of O&M and North American creative director, will serve as interim creative director. ... Former Quizno's Corp. Exec VP-Marketing Rob Elliott was named exec VP-marketing at Papa Murphy's Take `N Bake pizza chain. ... IHOP Corp. has launched a closed review for its $25 million account with a "limited" number of undisclosed agencies, said an IHOP spokesman. IHOP agency Heil Brice Retail Advertising, Newport Beach, Calif., resigned the chain's $30 million ad account this month. .... Maytag Corp.'s Hoover Co. assigned its $20 million corporate branding account to co-op and print shop Ten United, Pittsburgh, a unit of Ten Worldwide, from Interpublic's Foote, Cone & Belding Worldwide, Chicago, an FCB spokeswoman said. ... Coca-Cola Co. obtained North American marketing, sales and distribution rights to Groupe Danone's Evian mineral water. Terms were not disclosed. ... Robin Kent, 47, worldwide president of Interpublic's Universal McCann, New York, was named chairman-CEO, succeeding Ira Carlin, 54, named CEO of Interpublic's Magna Global Worldwide. Both moves were expected. Hans Germeraad, 45, was named regional director, Magna Global Europe, from chief operating officer, Europe-Middle East-Africa, at WPP Group's Mediaedge:CIA.

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