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Former Grey exec arrested on mail-fraud charges

[New York] Federal authorities last week arrested Mitchell E. Mosallem, a former exec VP-director of graphic services at Grey Global Group's Grey Worldwide, on charges of conspiracy to commit mail fraud. Mr. Mosallem was released on $1.5 million bail. A complaint filed by the U.S. Justice Department's antitrust division alleges that from at least as early as 1991 until 2000, Mr. Mosallem agreed with a senior executive of an unnamed graphics supplier to defraud Grey clients by padding invoices. The antitrust division, Federal Bureau of Investigation and Internal Revenue Service's criminal investigation unit are involved in investigating Mr. Mosallem. Meanwhile, an IRS spokeswoman confirmed authorities are investigating The Color Wheel, a New York graphics supplier to Grey and others, on an unspecified matter. Color Wheel hasn't returned calls. Grey has said it's cooperating with federal officials in their investigation.

ABC hints at a new `Millionaire' strategy

[new york] Walt Disney Co.'s ABC Television might have some new plans for "Who Wants to be a Millionaire?," a show integral to the fortunes of the network's rise and recent fall. "It might not be a regularly scheduled program [next year]," said ABC Entertainment President Susan Lyne. "We will probably return to the format where it runs in shorts bursts every night. ... People like to follow along with a contestant over a 24-hour period."

PepsiCo pours first work from shop Element 79

[purchase, n.y.] PepsiCo broke its first campaign from Element 79 Partners, Chicago, the new Omnicom Group agency, for Tropicana Pure Premium orange juice and Aquafina water during the March 24 Academy Awards telecast. Tropicana spots reinforce the "Feel pure good. Everyday" tagline. Spots for Aquafina feature Robin Leach illustrating the water brand's "nothing" positioning. Spending was not disclosed.

Britney, Pepsi to star in sweepstakes on AOL

[dulles, va.] AOL Time Warner's America Online kicks off the "Pepsi Backstage Sweepstakes" April 1 to promote Britney Spears' Pepsi-Cola-sponsored summer concert tour. The sweepstakes program represents an extension of a multifaceted marketing deal AOL Music struck with the artist last fall.

Unilever turns to butler to reposition All detergent

[greenwich, conn.] Unilever on March 25 breaks an effort by Interpublic Group of Cos.' Lowe, New York, behind All detergent's new value positioning as part of a $30 million marketing campaign. Creative features a real British-born butler, Alan Selka. Mr. Selka pokes fun at the spending habits of his imaginary employer, then says he washes her clothes in All because it keeps them looking as good as more expensive brands do.

Morgan Stanley launches global work via Burnett

[new york] Morgan Stanley broke a global TV, print and outdoor branding campaign during the March 24 Academy Awards telecast, its first brand effort from Bcom3 Group's Leo Burnett Worldwide, Chicago, since Morgan Stanley consolidated its account. TV spots are tagged "One client at a time." (See related story, P. 3.)

Castrol opens ad push for `high-mileage' oil

[wayne, n.j.] Castrol North America broke a TV and print campaign for its GTX High Mileage motor oil March 23 via WPP Group's OgilvyOne, New York, which won the account last December. The effort carries the tag "Helps older cars feels young again," and Castrol is expected to spend up to 15% of its 2002 media budget on the push. Last year, it spent $44 million in measured media, according to Taylor Nelson Sofres' CMR. QwikFIND aan31h.

Review on menu for Advantica's Denny's

[spartanburg, s.c.] Advantica Restaurant Group said it is reviewing agencies for the $60 million Denny's advertising, media and promotions account. WestWayne, Tampa, has handled Denny's advertising since May 2000 although Advantica uses several other agencies as well for a variety of services. Bcom3's MediaVest, New York, is the media agency of record.

Film marketer Premiere shifts media to KSL

[los angeles] Premiere Marketing & Distribution Group, the upstart film distribution and marketing company, has switched its $60 million-plus media account to KSL Media, Los Angeles, according to company executives. The account had been with Publicis Groupe's Optimedia, Dallas. The news was first reported on QwikFIND aan31i


Embattled Arthur Andersen was expected to halt its exclusive sponsorship of CNN's show "Business Unusual" during the weekend of March 24, a person familiar with the matter said. ... The effective date for the next postal rate hike won't be set until April, but the higher fees are expected to be in place by late June or early July. Under rates issued by the Postal Rate Commission on March 22, publishers will pay 10% more and advertising mail gets a 7.3% boost. ... Sony Corp will hear pitches for the European rollout of its $1 billion global consolidated media review this week, according to a spokesman at the company. Contenders for the European portion of the business are Bcom3's Starcom Motive, Omnicom's OMD, WPP's MindShare; and Zenith, jointly owned by Public Groupe and Cordiant Communications Group. ... Vitamin and supplement retailer General Nutrition Centers named Omnicom's TBWA/Chiat/Day, New York, to handle creative on its ad account, the agency said. The incumbent was Interpublic's Deutsch, New York. Billings were not disclosed. Calls to GNC were not returned....Porsche Cars North America plans to increase ad spending by two-thirds this year to an estimated $25 million, Ad Age sibling Automotive News reports. Most of the ad budget will be spent to build awareness for the auto marketer's first sport utility, the Cayenne, due this fall.

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