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Starting `afresh,' United breaks new ads

[elk grove village, ill.] United Airlines, after a labor pact that averted a mechanics' strike, launches a TV and print campaign March 12 with a heavy run during CBS' NCAA basketball tournament telecasts. The effort features United employees but adds unscripted comments by customers about the carrier. "It's geared around reinvigorating the United brand and starting off 2002 afresh," said Jerry Dow, United's director of worldwide marketing communications. Publicis Groupe's Fallon, Minneapolis, handles.

Mitsubishi keeps dancin' in Eclipse TV spot

[Cypress, Calif.] Mitsubishi Motor Sales USA takes its music-themed ads to the next level on national TV with the March 11 launch spot for the 2003 Eclipse coupe. The woman passenger in the car is seen "popping," a 1980s dance style, to U.K. band Dirty Vegas. The marketer spent $63 million in measured media in the first 11 months of 2001, according to Taylor Nelson Sofres' CMR. Interpublic Group of Cos.' Deutsch, Los Angeles, handles. QwikFIND aan27n

Burnett's Bennett out in creative dept. shuffle

[chicago] Leo Burnett USA Exec VP-Executive Creative Director Lisa Bennett is leaving the Bcom3 Group agency. Ms. Bennett led creative on several Burnett accounts, most recently Heinz, Ball Park, U.S. Postal Service and Delta Air Lines. Burnett USA Chairman-Chief Creative Officer Cheryl Berman, in an internal memo to staff, said a new creative structure, to be announced within days, will reduce reporting layers and result in more "creative management of business by the people who actually do the work." Last fall, Burnett brought Mark Tutssel to Chicago from its hot London office to be vice chairman-deputy creative director under Ms. Berman.

Marketing, ad execs exit Home Depot, Best Buy

[atlanta] Home Depot Senior VP-Marketing Dick Sullivan is leaving after about a year in that post, executives familiar with the situation said. Neither Mr. Sullivan nor a Home Depot spokesman returned calls. Separately, Julie Engel, senior VP-advertising for the in-house agency at Eden Prairie, Minn.-based Best Buy, left. Best Buy Senior VP-Strategic Marketing Mike Linton assumes her responsibilities.

Honda starts TV push for its new Civic SI

[torrance, calif.] American Honda Motor Co. breaks ads for its new Civic SI on March 11 on national and cable TV. The SI, the performance version of the nation's top-selling 2001 small car, gets a solo 30-second commercial from Rubin Postaer & Associates, Santa Monica, Calif. "You'll know it when you see it," says longtime brand narrator Richard Dreyfuss in the ad. Honda spent $92 million in measured media on Civic in the first 11 months of 2001, according to Taylor Nelson Sofres' CMR.

Schering in key push for Claritin successor

[kenilworth, n.j.] Schering-Plough Corp. broke a critical TV, print and out-of-home campaign for Claritin successor Clarinex last week that seeks to position the drug as the only non-sedating antihistamine for indoor and outdoor allergies. Spending was not disclosed. TV commercials from WPP Group's CommonHealth Quantum Group, Parisppany, N.J., feature music from the rock opera "Tommy" and voiceover by actor Peter Coyote. Schering is aggressively trying to switch Claritin users to Clarinex before a patent expiration at year-end. Late last week, the company said it intends to convert prescription Claritin into an over-the-counter product.

B&W to host online chat on less toxic cigarette

[louisville, ky.] Brown & Williamson Tobacco Corp. March 12 will host an online chat addressing the research and development of cigarettes with fewer toxins. The U.S. tobacco unit of British American Tobacco in November began test marketing Advance Lights, smokes containing less-toxic tobacco. B&W believes bringing it to market is "a step in the right direction," which is the title of the e-chat that will feature a B&W scientist. The virtual meeting will begin at 8 p.m. ET Tuesday at


Anheuser-Busch Cos.' Sea World tapped Interpublic's Campbell-Ewald, Warren, Mich. to handle creative for its estimated $15 million account, besting Omnicom Group's DDB Worldwide, Chicago, which handles Busch Entertainment Corp.'s Busch Gardens and two water parks. A Busch Entertainment spokesman confirmed the win. Media will remain in-house with the Busch Media Group. Omnicom's GSD&M, Austin, was the incumbent. ... Cablevision Corp.'s Madison Square Garden Network to Bouchez Kent & Co., New York, for creative on its $8 million account, after a review involving Hempel Stefanides and Wolfe/Doyle Advertising, both New York. Bouchez Kent will handle the April 1 relaunch of MSG as a 24-hour channel. ... AOL Time Warner's HBOnDemand to WPP Group's Berlin Cameron & Partners/Red Cell, New York, after a review, to be first agency for its estimated $7 million assignment. ... The San Francisco Show, the ad show administered by the now shuttered San Francisco Advertising Club, will be staged in May under plans being advanced by an ad community group led by agency executive turned marketing consultant Jim McGill. ... In Tennessee, a state senate panel killed a proposal to remove the state sales tax exemption on services, including advertising. In Florida, a state senate services tax proposal, already in trouble, lost the support of the state senate majority leader. ... Semiconductor marketer Advanced Micro Devices to Interpublic Group of Cos.' McCann-Erickson, San Francisco, for its $25 million to $30 million global account, after a review involving Bcom3 Group's LBWorks, Chicago, and WPP Group's Y&R Advertising, San Francisco. Select Resources International, West Hollywood, Calif., handled. Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston, was AMD's domestic agency. Publicis, London, was the lead European resource. ... CMR released 2001 spending figures showing total Internet ad spending fell to $2.5 billion from $2.93 billion the year before. EBay surpassed General Motors Corp. as the top online ad spender, spending $45 million over GM's $43 million. Yahoo! led in online revenue, with $344 million, followed by America Online with $319 million. MSN was ninth with $33 million.

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