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Messner seen winning Amgen Rx account

[thousand oaks, calif.] Amgen is expected to award an estimated $25 million account for new anemia treatment Aranesp to Havas Advertising's Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, people familiar with the matter said. Aranesp will challenge Johnson & Johnson's Procrit. Consultant Michael Markowitz & Associates, Santa Fe, N.M., handled the review. Amgen did not return a call for comment.

Scion logo unveiled; no word on Toyota agency

[torrance, calif.] The brand logo for Scion, the upcoming youth car line from Toyota Motor Sales USA, emerged last week. Toyota executives are due to discuss marketing plans and show the cars March 27 at the New York Auto show. The Scion brand name was first reported on A Toyota spokesman said the name means "heir" and will not be confused with "Ion," the sound-alike name for the new model being introduced by General Motors Corp.'s Saturn unit. Saturn did not return calls for comment. Toyota said no decision has been made on a Scion ad agency.

Primedia shuts `Teen' after steep circ fall

[los angeles] Primedia shuttered Teen, long one of the Big 3 in its publishing niche, but said it would continue to publish Teen-branded newsstand-only products, as it does with other teen titles in its portfolio like Bop and Tiger Beat. Teen`s circulation dropped 22.8%, to 1.6 million, in the second half of 2001 and its rate base was cut to 1.2 million early this year. In Ad Age's newest "Magazine Report Card" (see P. S-10 of this issue), Teen was identified as "on the critical list."

Payless ads paint it as fashion resource

[topeka, kan.] Payless ShoeSource this month begins a major repositioning in a $50 million to $60 million TV and print ad blitz featuring new spokeswoman Star Jones, co-host of "The View" on Walt Disney Co.'s ABC Television. The ads intend to position the store as a fashion shoe resource. Barkley Evergreen & Partners, Kansas City, Mo., handles. The ad tag line is: "Look Smart. Pay Less."

Omnicom media revamp triggers exec shifts

[new york] Omnicom Group is poised to name OMD USA CEO Steve Grubbs to be CEO of PhD USA, a new post under U.K.-based PhD Worldwide CEO David Pattison. PhD contains mid-size Omnicom media shops. Omnicom, as expected, also formally announced that the strategic media planning and research functions at the U.S. offices of agency networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide will be consolidated into OMD (AA, Feb. 11).

GM sings `American Band' in corporate brand push

[detroit] General Motors Corp. this week launches a new corporate brand TV spot on national broadcast and cable TV networks. Interpublic Group of Cos.' McCann-Erickson Worldwide, Troy, Mich., uses Grand Funk Railroad's "American Band" to tout GM's momentum.

Jelly Belly flavors added to Dunkin' Donuts fare

[randolph, mass.] Allied Domecq's Dunkin' Donuts has partnered with Jelly Belly Candy Co. to launch new donut varieties that play off the popular Jelly Belly jelly bean flavors. Advertising from Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston, is expected to support. Ad details were not disclosed.

Mazda in Disney deal, names new agencies

[irvine, calif.] Mazda North American Operations kicks off a multimedia deal with Walt Disney Co. this week to launch its 2002 MPV minivan. Mazda hopes to reach moms with kids ages six to 11 via Disney's FamilyFun magazine, TV ads on 14 ABC TV stations and dealership events with RadioDisney in more than 100 markets. Doner, Southfield, Mich., handles. Spending is well under $10 million. Separately, Mazda awarded its first Hispanic advertising account to WPP Group-backed Bravo Group, New York, and its first African-American advertising account to Wimbley Group, Rolling Meadows, Ill. The budgets were not disclosed.

McCann closes office in D.C; cuts hit its S.F. office

[Washington] Interpublic's McCann-Erickson Worldwide office here will close March 8 and all its employees will be dismissed, the agency said. The number of people affected was not disclosed. The office lost its US Airways client in January. Separately, McCann's San Francisco office laid off about a dozen employees following the loss of its Blue Shield of California account.


The American Advertising Federation and Association of National Advertisers warned members of potential ad tax fights in the Tennessee and Florida state legislatures. In Tennessee, the state senate votes March 7 on a plan to impose a professional services tax. ... Wine marketer Robert Mondavi Corp. has opened a review for its $15 million-plus advertising account. Interpublic Group of Cos.' Dailey & Associates, the incumbent, will participate. Richard Roth Associates, New York, is the consultant. ... WPP's Y&R Advertising, San Francisco, said Exec VP-Executive Creative Director Steve Creet will leave the agency in May. Mr. Creet, who held the Y&R post since 1998, is expected to return to Canada. A successor was not immediately named. ... Staff cuts hit Omnicom's PentaMark Worldwide, Troy, Mich., but affected less than 3% of its 1,750 workers, a spokeswoman said. An executive close to the matter said most heavily affected were ex-BBDO staffers who worked on Chrysler Group's Dodge account. A PentaMark spokeswoman had no comment. ... Sandwich maker Blimpie International to Bcom3 Group's Kaplan Thaler Group, New York, for its $15 million to $20 million account after a review. Kirshenbaum Bond & Partners, New York, was the incumbent.

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