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New BK ad theme to say `you got it'

[miami] Burger King Corp. is expected to unveil "@BK you got it" as its new ad theme later this month through agency Amoeba, Los Angeles. It was unclear if other roster shops will have a role in the effort, which is said to support the Whopper sandwich relaunch. Separately, the chain is expected on Feb. 27 to announce plans to separate from parent Diageo, most likely through a management-led buyout. Burger King and Amoeba declined to comment.

ABC make-good crunch spurs cash payments

[los angeles] Walt Disney Co.'s ABC has paid $1.2 million in "cash-backs" to select advertisers and could make as much as $10 million in such rare cash payments by season's end if its dire prime-time ratings shortfall continues, Ad Age sibling Electronic Media reports today. ABC executives, who asked not to be identified, confirmed to EM that the network is making cash-backs to a limited number of advertisers, mostly those on the bottom 25% of its client list, because there simply is no other comparable prime-time make-good inventory to offer them within a reasonable amount of time. ABC `s prime-time ratings are down 19% from a year ago.

Audit Bureau data show surge for newsweeklies

[schaumburg, ill.] Audit Bureau of Circulations magazine data for the six months ended Dec. 31, released Feb. 15, showed the impact of the Sept. 11 attacks on newsweekly newsstand sales. Newsweek posted a 80.5% leap in average weekly single-copy newsstand sales to 260,089. Time was up was 80.2%to 281,161, and U.S. News & World Report was up 42.1% to 70,013. Separately, average circulation of AARP's Modern Maturity, the nation's biggest-circulation consumer magazine, fell 15.2% to 17.8 million and failed to meet its rate base of 17.9 million.

ABC posts ad sellout for Academy Awards

[los angeles] ABC sold out the March 24 telecast of "The 74th Annual Academy Awards," said media executives. Most recently, ABC made a major deal with J.C. Penney Co. in which Penney will buy six spots in the broadcast. Media executives estimate ABC to have averaged $1.2 million per 30-second spot, down slightly from last year. ABC could not comment by press time.

Shops pitch Goodyear for Dunlop tire account

[tonawanda, N.Y.] Goodyear Tire & Rubber Co. is conducting a global review for its Dunlop Tires ad account, now handled by Marcus Thomas, Beachwood, Ohio. Marcus Thomas also handles Goodyear's Kelly tires. Goodyear plans sharply higher ad spending, between $10 million and $30 million a year, for Dunlop, said people familiar with the review. Dunlop had been getting about $1 million a year in ad support in recent years, it was said. Contenders reportedly include Bcom3 Group-backed Bartle Bogle Hegarty, New York and London; 180, Amsterdam; and WPP Group's Y&R Advertising, New York. Y&R denied it was in the pitch. Four other agencies are pitching. Goodyear declined to identify them or disclose ad spending plans.

More shops join hunt for Hyundai's account

[fountain valley, calif.] Some 30 agencies have responded to the Hyundai Motor America review for its $160 million national creative account and the assignment could expand to include the global account, executives familiar with the review said. Among the agencies pitching the account: Kirshenbaum, Bond & Partners, New York and San Francisco; Ground Zero, Los Angeles; Interpublic Group of Cos.' Suissa Miller, Los Angeles; Siltanen/Keehn, El Segundo, Calif.; former Saturn agency Publicis & Hal Riney, San Francisco, a Publicis Groupe unit; and incumbent Cordiant Communications Group's Bates USA West, Irvine, Calif. (See Ad Age, Feb. 4.)

Heineken departs Lowe for D'Arcy and MediaVest

[white plains, n.y.] Heineken NV's Heineken International and Heineken USA assigned creative and media buying and planning for brands including Heineken and Amstel Light to Bcom3 Group's D'Arcy, Masius, Benton & Bowles, New York, and MediaVest, New York, effective March 1, said executives close to the matter. The move, which was expected, was first reported on Interpublic Group of Cos.' Lowe, New York, was the incumbent. Lowe's London office is expected to retain the brewer's $20 million U.K.-Ireland business. Spending on the U.S. business is estimated at $80 million.


Ikea selected three finalists in the review for its $40 million account: Omnicom Group's Goodby, Silverstein & Partners, San Francisco; MDC Corp.-backed Crispin Porter Bogusky, Miami; and WPP Group's Berlin Cameron & Partners, New York. The three will pitch Feb.19. ... Kirshenbaum Bond Creative Network laid off 21 employees, or 9% of its 223-person staff, an agency spokeswoman said. ... Allied Domecq is talking about consolidating U.S. media planning for its liquor brands at its media buying agency, Zenith Media, New York, according to people familiar with the situation. Planning now is handled by its creative agencies: Omnicom's BBDO Worldwide, Chicago; Cordiant Communications Group's Bates Worldwide, New York; and dRush, a joint venture between Russell Simmons and Interpublic's Deutsch. Media spending for the combined brands, which include Kahlua, Stolichnaya, Beefeater, Sauza and Tia Maria, is estimated at $40 million to $50 million. ... Organic yogurt marketer Stonyfield Farm said it retained incumbent eFlicks Media, Boston, for creative on its $3 million to $5 million account after a review that included five other Boston-based creative shops. ... Reckitt Benckiser will introduce its Veet depilatory brand in the U.S. this spring with a lineup that retails for up to $15. Veet, sold in Europe, Latin America and Australia, ships to U.S. retailers in April, with ads from Interpublic's McCann-Erickson Worldwide, New York, expected to break later this spring. ... Also shipping in April is Church & Dwight Co.'s rollout for its Nair brand, which will include a new gentle formula, wax strips, bikini cream and a $15 "spa kit," Chairman-CEO Robert Davies said in a conference call with analysts. Nair got $4 million to $8 million in annual media support in recent years. Church & Dwight has yet to decide if it will boost support this year. The brands are handled in-house. ... Romain Hatchuel, 30, to director of global new business, a new post at Havas Advertising's Euro RSCG Worldwide, Paris, from CEO of the Cannes International Advertising Festival. ... Cisco Systems is expected to make the first cut in the list of agencies participating in its multimillion dollar review as early as this week. (See Account Action, P. 10.) Cisco did not return a call seeking comment.

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