Sony clears hurdle from $500 mil review
[New York] Sony Computer Entertainment's media buying and planning has been dropped from the estimated Sony Corp.'s $500 million global media review, according to a company spokesperson. The move appears to signal a final decision will favor Universal McCann, which handles Microsoft's Xbox account, a direct conflict with Sony's PlayStation games. The PlayStation account will remain with Omnicom's OMD. Sibling Omnicom agency PHD is battling against Interpublic Group of Cos.' Universal McCann to win the consolidated assignment, which now includes only Sony Electronics, Sony Music and Sony Pictures Entertainment. According to Taylor Nelson Sofres' CMR, Sony spent $30 million on measured media for PlayStation from January to October last year.
Quizno's, Yahoo! sign for Fox Super Bowl
[new york] Fox added two new first-half Super Bowl advertisers, Quizno's Corp. and Yahoo!, at an estimated $2 million per 30-second spot, according to executives familar with the situation. That left an estimated 10 Super Bowl spots, all in the second half, which could be picked up at an estimated $1.7 million each, the executives estimated. Fox may be trying to sell the remaining spots in packages with its upcoming Nascar coverage as there is a glut of big-time sports inventory currently for sale. A Fox spokesman did not return a call by press time.
New music, new tag in Cadillac SB spots
[detroit] General Motors Corp.'s Cadillac Division bows the new umbrella tagline, "Breakthrough," in a new 60-second brand spot during the Super Bowl. Bcom3 Group's D'Arcy Masius Benton & Bowles, Troy, Mich., handles. The 30-second post-game launch spot for the all-new CTS sedan also carries the tag and shows a man driving a 1959 Cadillac convertible passed by a woman in the CTS, reminscent of a late 1990s Eldorado spot. A new Escalade EXT spot uses fast clips of the truck's mid-gate switching to be more sport-utility-like. None use dialogue, only the music of Led Zeppelin's "Rock and Roll" as the brand tries to attract younger buyers. Cadillac's 2002 ad spending is expected to be at least $300 million.
Ex-Bozell CEO Bartley in senior post at FCB
[new york] Gene Bartley, former CEO of Bozell Group, was named to a senior level post at Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, New York, persons familiar with the appointment said. A spokesman for FCB confirmed Mr. Bartley was with FCB but did not know his exact title. Mr. Bartley was traveling from Los Angeles and could not be reached. There was speculation that FCB West Coast offices in Los Angeles, San Francisco and Seattle will report to Mr. Bartley, who, in turn, will report to FCB Chairman-CEO Brendan Ryan. Insiders also said Mr. Bartley will not fill the post of president-North America, left vacant when Mike Bosman resigned last month. Mr. Ryan did not return a phone call.
BBDO, dRush to work on Allied/Miller brands
[westport, conn.] Allied Domecq's Allied Domecq North America assigned advertising for two new ready-to-drink malt beverages to BBDO Worldwide, Chicago, and Deutsch's dRush, New York. The brands will be introduced in the spring by the distiller and Philip Morris Cos.' Miller Brewing Co. Omnicom Group's BBDO, agency for Allied Domecq's Stolichnaya vodka, will handle ads for a Stoli malt beverage extension. The dRush agency, part of Interpublic, handles Allied Domecq's Sauza tequila and will handle a Sauza malt beverage extension. The names of the new beverages were not disclosed. Earlier this month, Miller said it and Skyy Spirits Co., majority-owned by Campari group, will launch Skyy Blue, another ready-to-drink beverage. Skyy agency Lambesis, San Diego, handles Skyy Blue.
Allstate opens campaign tied to a Beatles song
[northbrook, ill.] Allstate Corp. breaks a campaign today to promote its financial services and retirement solutions products. Ads from Bcom3's Leo Burnett USA, Chicago, feature singer Julian Lennon's version of the Beatles' "When I'm 64" and the tagline "The right hands make all the difference." Print ads that follow will feature the hands of celebrities, including ice skaters Brian Boitano, Dan Jansen and Bonnie Blair, auto racer Mario Andretti and football player Joe Montana.
Beverage Partners taps Kirshenbaum Bond
[atlanta] Beverage Partners Worldwide, a joint venture of Coca-Cola Co. and Nestle, tapped Kirshenbaum Bond & Partners, New York, to conduct market research and consumer insight studies related to potential new product launches. Jeff Herbert, president, Beverage Partners Worldwide, Americas, said the agency was chosen for its work with brands for women between the ages of 18 and 35 for such clients as Revlon. Spending was not disclosed.
Bigger Dean Foods ups ads for nat'l brands
[dallas] Dean Foods Co. is boosting marketing spending in 2002 as it focuses on building national brands. Last December, Suiza Foods Corp. acquired Dean Foods, creating a combined company operating under the Dean Foods name with more than $10 billion in annual sales. Dean will spend at least $15 million in 2002 to advertise licensed products, such as Hershey's chocolate milk and shakes and Folger's Jakada, a new line of chilled coffee beverages. Its International Delight non-dairy creamers and Sun Soy soy milk will also get more ad support. At mid-year, Dean Foods' regional lactose-free Dairy Ease brand will roll national. Omnicom Group's DDB Worldwide, Dallas, handles national brands.
Merkley out of race to be Pizza Hut shop
[dallas] Pizza Hut Corp. cut Omnicom's Merkley Newman Harty, New York, from its review to select a second agency for its account, said executives with knowledge of the matter. Omnicom's BBDO Worldwide, New York, is the lead agency for the Tricon Global Restaurants pizza chain. Agencies remaining in the review: WPP Group's Ogilvy & Mather Worldwide, New York, and two independents, Cliff Freeman & Partners, New York, and Wieden & Kennedy, Portland, Ore. A decision is expected in late February or early March. Pizza Hut and agency officials declined comment. (See story, P. 4.)
Conde Nast to keep publishing `Modern Bride'
[new york] A key Conde Nast Publications executive said it will publish its Bride's magazine and Modern Bride, which it would acquire from Primedia under a deal announced last week, as separate magazines. Bride's Publisher Nina Lawrence dismissed speculation Conde Nast might fold Modern Bride (see story on Page 10). "We are going to publish two individual editorial products," Ms. Lawrence said. "That's all that's been determined-with both coming out six times a year. There are no plans to change that at this point."
CEO shuffle hits Cannes ad fest
[london] Cannes International Advertising Festival CEO Romain Hatchuel is leaving the high-profile global ad show held every June. Mr. Hatchuel, 30, will be succeeded next month by Austrian TV executive Franz Prenner, who was managing director of the ad sales house of Austrian state TV network ORF. Those who know the highly-respected Mr. Hatchuel said he wanted to move back to Paris from London, the festival's headquarters. His father, Roger Hatchuel, continues as festival chairman. AdAge.com QwikFIND aan07d
Staples is talking with Grey Global Group's Grey Worldwide in Los Angeles and possibly other shops about its creative assignment, currently at Cliff Freeman & Partners, New York. Grey executives had no comment. Staples officials did not return phone calls. ... Pepsi-Cola Co. VP-Media and Entertainment Rick Rock, the mastermind behind the company's blockbuster entertainment marketing successes, is retiring, according to media executives. Mr. Rock and Pepsi-Cola did not return calls at deadline. ... Tricon Global Restaurants' KFC Corp. breaks a five-spot series of Super Bowl-themed TV spots today with Jason Alexander and football vets Jim McMahon and William "The Refrigerator"'Perry via BBDO Worldwide, New York, handles. ... U.S. Postal Service opened an advertising review to consolidate $90 million in advertising and marketing services contracts into one contract in a bid to cut costs. Incumbents are Leo Burnett USA, Chicago ; Interpublic's Foote, Cone & Belding Worldwide, New York (direct); Publicis Groupe's Frankel, Chicago (promotion); and Grey Global Group's MediaCom, New York (media buying). ... Durk Barnhill, 35, former general manager at Publicis' shuttered Saatchi & Saatchi, San Francisco, to senior VP-group managing director on Nestle at Interpublic's McCann-Erickson Worldwide, Los Angeles. ... John Hirschboeck, 55, veteran car ad agency exec and president-managing director of Y&R Advertising offices in Detroit and then in Irvine Calif., left the WPP Group agency. ... Blimpie International picked three finalists in the review for its $10 million to $15 million advertising account: Kaplan Thaler Group and Earle Palmer Brown, both New York; and Fitzgerald & Co., Atlanta. Kirshenbaum Bond & Partners is the incumbent.