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Shift in strategy sparks Western Union, Lowe split

[paramus, n.j.] First Data Corp.'s Western Union Financial Services and Interpublic Group of Cos.' Lowe Lintas & Partners, New York have split, according to Lowe CEO-USA Paul Hammersley. Lowe was agency of record for the $20 million account, but said the client is now looking for a multicultural agency. "What has happened is they have changed their strategy. They changed the way they spend their money," Mr. Hammersley said. "There is little left for us to do, and based on that we parted company."

Toymaker Lego seen in global ad review

[new york] Lego Group, Billund, Denmark, is said to have launched a review for some or all of its global advertising assignments (toys, theme parks, new media, TV programming and other content properties). Lego in North America is handled by Lowe Lintas & Partners Worldwide, New York; media is handled by Bcom3 Group's Starcom. Lego spent $20.3 million in measured media in the U.S. in 2000 but $5.2 million from January to July of this year, according to Taylor Nelson Sofres' CMR. Global spending could not be determined. Agencies participating include Interpublic's McCann-Erickson Worldwide, London, and a WPP Group team consisting of Y&R Advertising, London, and Geppetto Group, New York. A Lego executive did not return calls by press time.

BK, shops, meet on adult ad assignment

[miami] Diageo's Burger King Corp., seeking a successor to Interpublic's McCann-Erickson Worldwide, New York, on its adult marketing assignment, is meeting with agencies including Interpublic's Martin Agency, Richmond, Va.; McCaffrey Ratner Gottlieb & Lane, New York, and others. The meetings were said to include BK field marketing agency D'Arcy Masius Benton & Bowles, New York, a Bcom3 Group agency whose sibling, Leo Burnett Worldwide, Chicago, handles McDonald's Corp. kid's marketing. D'Arcy CEO John Farrell denied D'Arcy was meeting with Burger King for anything outside of field marketing.

Joint marketing set for XP, Pentium 4

[santa clara, calif.] Intel Corp. and Microsoft Corp. have created a joint marketing program and messaging with PC marketers to support Microsoft's Windows XP and Intel's Pentium 4 processor well beyond Christmas. Activities include retail demo days staffed by Intel and Microsoft personnel, outdoor advertising and event marketing, Web promotion, radio advertising and retail materials. Havas Advertising's Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, handles Intel; McCann-Erickson Worldwide, San Francisco, handles Microsoft. Compaq Computer Corp. will launch a major outdoor campaign in New York for XP and breaks a print ad supporting XP Oct. 24 in USA Today, via Interpublic's Foote, Cone & Belding Worldwide, New York.

Zenith talks to four shops

[lincolnshire, ill.] LG Electronics' Zenith Electronics Corp. is talking to at least four agencies. Spending estimates for the account are disputed, but run as high as $30 million. Zenith declined to comment. It's believed the pitch includes independent Kirshenbaum Bond & Partners, WPP's J. Walter Thompson, Interpublic's Hill, Holliday, Connors, Cosmopulos and Avrett, Free & Ginsberg, all New York. Incumbent Cramer-Krasselt, Chicago, is not participating. A decision is expected by the end of November.

BBDO exec exits for CMO post

[new york] Bernadette Murray left Omnicom Group's BBDO Worldwide, New York, where she was exec VP-senior account director, to be global chief marketing officer, Phillips, de Pury & Luxembourg, the No. 3 auction house and a unit of LVMH Moet Hennessy Louis Vuitton, Crain's New York Business reports. At Phillips, Ms. Murray reports to global CEO Anne Sutherland Fuchs. At BBDO, Ms. Murray's assignments included PepsiCo, Federal Express and Campbell Soup Co. business.

Ad industry reaches pact with musicians

[new york] Ad industry negotiators Oct. 19 reached an agreement with the American Federation of Musicians on a new three-year collective bargaining agreement covering production of music tracks for TV and radio commercials. The contract, negotiated by the Joint Policy Committee on Talent Union Relations of the Association of National Advertisers and the American Association of Advertising Agencies, replaces an agreement that expired Oct. 16. It still must be ratified by AFM members. in new NFL pact

[atlanta], the online automotive classifieds site, signed with the National Football League for a second season of sponsorship packages. It will rotate several spots throughout 28 regular-season games for the remainder of the year on Fox TV, including the Thanksgiving Day game between the Green Bay Packers and Detroit Lions. Fox's post-game wrap-ups will be branded "The Post-Game Show."


Auto security system marketer LoJack Corp., Westwood, Mass., is reviewing agencies for its $13 million to $15 million ad account. Contenders include Cordiant Communications Group's Bates Worldwide, Grey Global Group's Grey Worldwide, Lowe Lintas & Partners, MDC Communications Corp.'s Margeotes/Fertitta & Partners, all New York; Hill, Holliday, Connors, Cosmopulos, Boston; and Mullen, Wenham, Mass. ...Gibson Musical Instruments, Nashville, is seeking an agency to launch its line of acoustic pianos. Spending was not disclosed. Interpublic's Carmichael Lynch, Minneapolis, handles the Gibson USA division. ... Omnicom's TBWA/Chiat/Day Chief Operating Office Carl Johnson said he expects to name a new president for the agency's New York office by Christmas. ... National Restaurant Association, Washington, on Oct. 23 breaks the first ad in a "multimillion dollar" effort slated for 10 national newspapers. Smith & Harroff, Alexandria, Va., handles.

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