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OMD named media agency for Pepsi's $575 mil acc't

[new york] Omnicom Group's OMD USA has been named PepsiCo's media agency of record for its national broadcast buying account, worth about $575 million. The assignment includes buying for Pepsi soft drinks and Frito-Lay brands, which OMD already handled, and adds buying for Gatorade, Aquafina, Tropicana and Quaker Oats brands, which were moved to Omnicom last month from Interpublic Group of Cos. There had been discussions between PepsiCo and Omnicom about creating a stand-alone shop to handle Pepsi products but those discussions were shelved, according to executives with knowledge of the matter. Executives at OMD declined to comment.

Media outlets appear to be targets of anthrax attack

[new york] Two New York media outlets, General Electric Co.'s NBC and The New York Times, appeared Oct. 12 to have been the targets of attempts at anthrax poisoning. NBC said an employee tested positive for the substance, but was in stable condition. The employee had received a suspicious letter on Sept. 25. The Times said a reporter received a package Oct. 12 containing a powdery substance that was undergoing tests. The cases followed news earlier that employees at a Florida-based tabloid had been targeted and one of them died. (See P. 38)

Bcom3 creates multicultural company

[new york] Bcom3 Group is creating a multicultural holding company called Pangea and is buying the largest Asian American network, New A, which includes Asian ad agency Admerasia, New York, as its Asian component. Pangea also includes both Bcom3's Hispanic agencies Bromley Communications, San Antonio, Texas, and Lapiz, Chicago, and African-American agency Vigilante, New York.

U.K. panel expected to rule on WPP-Tempus

[london] The U.K.'s Takeover Panel is expected to rule this week on WPP Group's attempt to avoid buying U.K. media specialist Tempus Group by invoking a rarely used "material adverse change" clause. Even though 93% of Tempus's shareholders have accepted WPP's $630 million offer, WPP wants to withdraw it because the economy has deteriorated so much since the Sept. 11 attacks that Tempus is worth much less. Read more: QwikFIND AAM67J.

United launches first spot since attacks

[elk grove village, ill.] United Airlines returns to TV advertising Oct. 16 for the first time since the Sept. 11 terrorist attacks. The airline will launch a 60-second spot in black and white where a range of employees express their feelings about United's future as well as sadness for the recent events. Publicis Groupe's Fallon Worldwide, Minneapolis, is the agency. The spot will run on national broadcast TV, including the baseball playoffs on Fox.

Conde Nast to close Image Center

[new york] Two weeks after its shutdown of Mademoiselle, Conde Nast Publications is closing its nascent Conde Nast Image Center. Unit President David Kahn will leave the company. Conde Nast has also hired consultant McKinsey & Co. for an unspecified project. It is not known whether McKinsey's analysis will result in a restructuring of the privately held publishing company; at least one consultant's analysis in the past had resulted in some departmental changes. A spokeswoman confirmed Mr. Kahn will depart; she would not comment on McKinsey or the prospect of further layoffs.


Playboy Enterprises on Oct. 11 laid off 92 employees, or about 13% of its work force. ... Anheuser-Busch Cos. has assigned Waylon Advertising, St. Louis, and Omnicom's Goodby Silverstein & Partners to work on its Michelob brand. ... Don Coleman Advertising's group of multicultural agencies, including Montemayor y Asociados, San Antonio, and Siboney USA, Miami, will be named GlobalHue. ... ShopNBC today begins a campaign from Interpublic's Campbell Mithun, Minneapolis, with ads on NBC stations in Minneapolis, New York and San Diego, on local cable and in print and outdoor. ... Floyd Miller, chairman of Lowe Group's Lowe Live, is expected to leave as a result of the shop's merger with Interpublic sibling DraftWorldwide. Read more: QwikFIND AAM67M. ... The review for Walt Disney Co. 's estimated $500 million national TV buying assignment will be narrowed this week, according to executives close to the process. The list: incumbent Interpublic Initiative Media; Bcom3's Starcom Worldwide; WPP's Media Edge, Zenith Media, jointly owned by Publicis and Cordiant Communications Group; and the media department at Omnicom's TBWA/Chiat/Day.

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