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Target Corp. breaks ads for Marshall Field's chain

[minneapolis] Target Corp., which has just converted its Dayton's and Hudson's stores into a single 64-store Marshall Field's chain, breaks Field's new TV and print campaign this month. The effort, from Havas Advertising's Arnold Worldwide, Boston, is tagged "The sheer joy of shopping." Billings for the account were anticipated to be in the $40 million to $50 million range when Arnold signed on a year ago.

Kessler to Hill Holliday; FCB confirms layoffs

[new york] David Kessler moves to Interpublic Group of Cos.' New York office of Hill, Holliday, Connors, Cosmopulos as managing director, joining David Wecal, president-chief creative officer, in leading the office. Mr. Kessler, 41, was worldwide account director at Interpublic's Foote, Cone & Belding Worldwide, New York, on the AT&T Corp. business. FCB lost the $400 million wireless component in the summer to WPP Group's Ogilvy & Mather Worldwide, New York. Separately, FCB said it is laying off 50 to 75 people-about 10% of its New York staff-as a result of the loss. Meanwhile, Hill Holliday, San Francisco, called off the acquisition announced in February of SF Interactive, San Francisco and Washington, D.C. The companies will still work in a "strategic partnership." SF Interactive has 45 employees, down from 150 a year ago.

O'Malley promoted at JWT's Detroit, Houston

[detroit] WPP's J. Walter Thompson USA promoted Mike O'Malley to president of its Detroit and Houston offices. He arrived in April as exec VP from General Motors Corp. He remains global business director on Ford, but adds non-Ford accounts to his duties. Don Topping rises to managing director under Mr. O'Malley from executive director of North America. He succeeds Jeff Ewald, a JWT veteran, who leaves in October. Separately, the Detroit office laid off 10 non-Ford staffers (AA, Sept. 3).

More ad spending downgrades on Wall St.

[new york] Goldman Sachs & Co. dropped 2002 U.S. and global ad growth forecasts to 1.8% each, from 4.7% and 3.2%, respectively. Goldman is keeping its 2001 forecasts of a 4.5% drop in U.S. spending and a 2.8% drop globally. Analyst Michael Beebe lowered his earnings estimates for Gannett Co., Pulitzer, Readers Digest Association, Primedia and Dow Jones & Co. based on those expectations; Goldman favors cable, radio/outdoor and Spanish-language television companies based on their strength to weather the cycle.

Got Milk? gets gross in new spots

[berkeley, calif.] The California Milk Processor Board's Got Milk? campaign gets gross this fall in two new spots from agency Omnicom Group's Goodby, Silverstein & Partners, San Francisco. In one, a baby, ignored by a woman reading a newspaper, eyes an unoccupied teat of a dog feeding its puppies. In addition to encouraging milk consumption, the ads also intend to sell Got Milk? logo products.

Red Roof narrows review for $10 mil account

[dallas] Accor Economy Lodging's Red Roof narrowed the review for its estimated $10 million account to: Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif., Interpublic's Hill Hollliday, San Francisco; DeVito/Verdi, New York, and Cramer-Krasselt, Chicago. A decision is expected in two weeks. Incumbent Richards Group, Dallas, won't participate but will continue working with sibling chain, Motel 6, said Eric Studer, senior VP-marketing services.


Primedia's Seventeen will license its name to a teen-themed dance club and boutique slated to open in Hollywood this fall. One Seven will open Nov. 8. ... Hewlett-Packard Co. breaks the next phase of its "Invent" global brand campaign in November, the start of its new fiscal year. The campaign, by Omnicom's Goodby Silverstein, San Francisco, debuted briefly in the U.S. this spring before unfurling in Europe. (See related story P. 3.) ... The White House Office of National Drug Control Policy, which hoped to have a proposed solicitation for a new ad agency ready by this week, now says it will likely be next week or the week after before the request for proposals is published. WPP's Ogilvy, New York, currently handles. ... Ricky Soler, profiled on P. S-17 of this week's Special Report, resigned Sept. 6 as VP-exec creative director at Zubi Advertising, Coral Gables, Fla., to take care of family business in Puerto Rico. ... As first reported on, Red Herring is reverting to a monthly publishing schedule beginning with its November issue, and laying off 28, out of a total staff of about 170. ... Steve Goldman exited as exec VP-general manager of Omnicom's BBDO West, Los Angeles. ... Teen clothing chain Forever 21 is in the early stages of a review, an executive familiar with the situation said.

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