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Daewoo puts review for $90 million account on hold

[compton, calif.] Daewoo Motor America has put the review for its estimated $90 million U.S. account on hold indefinitely. A spokesman cited General Motors Corp.'s negotiations to acquire the automaker's troubled South Korean parent. The finalists were all independent California shops: Sagon-Phior, Sherman Oaks; E Squared and 4X4, both Los Angeles (AA, April 23).

Fallon considers cutbacks after being cut from AT&T

[minneapolis] After being cut from the AT&T Corp. wireless review, Publicis Groupe's Fallon, Minneapolis, is considering potential cutbacks in its staffing. Although nothing concrete has been determined, "We are now assessing the situation," said a spokeswoman. "Up until two days ago we thought we'd be hiring." Fallon did cut some "back-end" positions in its interactive group within the last two weeks, she confirmed. "It was more than five but less than ten." Fallon made a similar cut at its New York office in May (AA, May 14).

`Vogue' to get manly in upcoming issue

[new york] Conde Nast Publications' Vogue will turn its couture lens on men for the first time in its 109-year history with the supplement "Vogue Man." It's expected to run around 80 pages, split almost evenly between ad and edit pages, and will be bound in its October issues, hitting newsstands late September.

Michelin account in final stages of review

[greenville, s.c.] Michelin North America is in the final stages of the review for its $35-million account, a spokeswoman said. The tiremaker will wrap up visits and in-depth interviews this week with the three Interpublic Group of Cos.' finalists: Campbell-Ewald, Warren, Mich; Carmichael Lynch, Minneapolis; and Martin Agency, Richmond, Va. A decision is expected the first week of July.

Bob Igiel to retire from Media Edge

[new york] Industry veteran Bob Igiel, president of broadcast for WPP Group's Media Edge, New York, will retire following the upfront TV buying period. Mr. Igiel, who has spent 38 years in the business and has been at Media Edge since 1994, has been responsible for over $3.1 billion in billings for clients such as AT&T Corp., Tricon Global Restaurants and Colgate-Palmolive Co.

Levi Strauss to launch Dockers extension

[san francisco] Levi Strauss & Co. is preparing to launch a new line of its Dockers brand slacks with its first major innovation in khaki pants. The Dockers Mobile khakis, being tested in Sacramento, Calif., have hidden pockets for cell phones, personal organizers and other gadgets. Advertising for the product, from agency Interpublic's FCB Worldwide, San Francisco, breaks later this summer and features creative showing an X-ray of a person with the devices hidden in his pockets, said a Levi Strauss spokesman.

Remy Amerique seeking agency for Cointreau

[new york] Remy Amerique is looking for an agency to handle its estimated $5 million Cointreau business. Ellenson Group, New York, resigned the orange liqueur account. Remy spent just $832,000 on measured media last year but dedicated $522,000 in the first quarter of this year, according to Taylor Nelson Sofres' CMR.

Jeep Liberty to sponsor Great Outdoors Games

[new york] Walt Disney Co.'s ESPN has reached a deal with Chrysler Group for Jeep Liberty to serve as presenting sponsor for the 2001 Great Outdoor Games that will take place July 12-15 in Lake Placid, N.Y. Jeep Liberty will launch a national promotion to run July 1-29 called "Ticket to the Great Outdoors." Returning sponsors for the Games are 1-800-Collect, Castrol Syntec, Stihl and Valvoline Max Life.


With the final bids for Emap USA due near the end of last week, the winner of the magazine company is still expected to be within a small circle made up of America Media, Primedia and former Primedia CEO William Reilly. An industry executive said the bids were closely clustered in the $550 million range. ... Suiza Foods' Morningstar Foods unit, retained Omnicom Group's DDB Worldwide, Dallas, as agency of record for its $30 million account after a review that included three other undisclosed shops. ... Franklin Covey Co. will make a decision this week from three finalists for its $35 million account. Contenders are Havas Advertising's Euro RSCG DSW, Salt Lake City; Omnicom's Merkley Newman Harty, New York; and Publicis' Publicis Dialog and Publicis Technology, San Francisco. ... Wired World Co.'s Charter Communications, the nation's third largest cable company, is looking for an agency for an advertising account estimated at $20 million. The company, controlled by Microsoft founder Paul Allen, has 6.4 million subscribers in 40 states. ... 1-800-Flowers is considering a review of its estimated $15 million ad account, according to an executive close to the company. Incumbent Pedone & Partners, New York, has handled the account since 1999.

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