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Chrysler cancels buys for magazines in Q4

[auburn hills, mich.] Chrysler Group sent cancellation orders for all fourth-quarter magazine buys for Chrysler-branded product ads, a trio of execs close to the matter said. The automaker plans to scrap the product ads in favor of a brand effort in the fourth quarter from Omnicom Group's PentaMark Worldwide, Troy, Mich. The executives said they don't expect DaimlerChrysler's Chrysler to cut print spending in the final period, but the ad dollars would likely be redistributed differently when the buy is rescheduled in a few weeks. A Chrysler spokeswoman said the fourth-quarter print budget "is still intact," but the client is studying reallocation, frequency in books and single or multi-page units.

West Coast layoffs continue at McCann, DDB

[los angeles] Layoffs continue along the West Coast with Interpublic Group of Cos.' McCann-Erickson, Los Angeles, cutting about 5% of its work force, or about a half dozen employees, as a result of the loss of the Boeing Co. account and a general softening of client budgets, executives familiar with the situation said. The shop recently has undergone some management changes, including the addition of Richard Mahan, a Grey Worldwide veteran from New York, as exec VP-executive creative director. In Seattle, Omnicom's DDB Worldwide laid off about 12 people so far this year due to flatness of traditional advertising, an executive said. Separately, True North Communications-backed Modem Media said it cut 76 jobs, or 10% of the interactive shop's worldwide staff, with cuts in Norwalk, Conn., and Paris, Toronto, London and Hong Kong.

Omnicom creates direct-marketing network

[new york] Omnicom's Diversified Agency Services is creating a new global direct-marketing network through the strategic alliance of two of its marketing services shops. Los Angeles-based Direct Partners, with offices in New York, San Francisco and Atlanta, is partnering with Claydon Heeley Jones Mason, London, to form the Direct Partners Network in an effort to service global clients in North America, Europe and Asia.

Wunderman wins $10 mil Brink's account

[new york] WPP Group-owned Young & Rubicam's Wunderman, New York, won the $10 million direct media planning and buying consolidated account for Brink's Home Security. Wunderman won the business after a review of undisclosed agencies. Interpublic's Deutsch, New York, handled some direct media planning work as well as Brink's direct marketing creative, which is also up for review. Deutsch did not participate in either review. The marketer did not return calls for comment.

AT&T Wireless account decision pending

[redmond, wash.] A decision in the review for AT&T Corp.'s estimated $400 million AT&T Wireless account is at least a couple of weeks away. AT&T Wireless spokesman James Peterson said a decision was not imminent and that a finalist or two likely will be asked to make a presentation to senior management including John Zeglis, the company's chairman-CEO. AT&T Wireless' spinoff into a separate company is set for July 9. Pitches from the finalists concluded on June 7 in New York. The finalists are: Publicis Groupe's Fallon, Minneapolis; True North's FCB Worldwide, New York; WPP's Ogilvy & Mather Worldwide, New York; and Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif. FCB, New York, is considered the incumbent; the agency's San Francisco office held the AT&T Wireless account since 1995. MagiKbox, Cos Cob, Conn., is coordinating the review.

Timberland narrows review for global account

[stratham, n.h.] Timberland Co. has narrowed the review for its global advertising account to Havas Advertising's Black Rocket Euro RSCG, San Francisco; Interpublic's Carmichael Lynch, Minneapolis; Omnicom's DDB Worldwide and TBWA/Chiat/Day, both New York; WPP's J. Walter Thompson and Y&R Advertising, both New York; and Publicis' Fallon and Saatchi & Saatchi, both New York. The finalists will be decided by the end of the month, with a decision in August. Select Resources International, West Hollywood, Calif., is the consultant. Media was expected to remain at Allscope Media, New York. The apparel manufacturer and retailer spent $12.8 million in 2000, according to Taylor Nelson Sofres' CMR.

Sony may get new marketing exec

[culver city, calif.] Turmoil at Sony Pictures Entertainment has led marketing executives to believe the studio will have a new senior-level marketing executive-and that it could be Geoff Ammer, who is now the in-house marketing chief at Revolution Studios, Joe Roth's production company that resides at Sony. Two Sony marketing executives-Josh Goldstine, senior exec VP-marketing, and Matthew Cramer, director of creative advertising-were suspended last week for 30 days, according to executives and published reports. Mr. Cramer, according to executives, was directly involved in the scandal surrounding fictitious movie critic David Manning.


Tennessee Senate negotiators, after first rejecting a service tax that would include a tax on advertising in favor of a new state income tax, rejected the income tax, instead choosing to increase state sales taxes. The sales tax hike was drawing heavy House opposition, leaving the fate of tax proposals in doubt. ... Amtrak named Source Communications, Hackensack, N.J., as agency of record for sports marketing. ... The Partnership for Drug Free America said Stephen J. Pasierb, currently exec VP and director of nationwide media, will become president-CEO Oct. 1, assuming the duties now held by Richard D. Bonnette, who will become a co-chairman of the group. ... People familiar with the review expect TBWA/Chiat/Day, New York, and Kirshenbaum Bond & Partners, New York, to be among the finalists for Carnival Corp's Cunard Line. ... Sam Pond, one of the founders of Blazing Paradigm, San Francisco, is said to be leaving. Neither Mr. Pond nor exectuives at the shop returned phone calls.

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