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Temerlin McClain eyes cutting 20% of workforce

[irving, texas] True North Communications' Temerlin McClain is considering cutting 20% of its 553-person workforce, or 100 employees, confirmed an agency official. The paring is expected to take place in the coming weeks as the agency's parent prepares to be acquired by Interpublic Group of Cos. and after losing accounts including Verizon Wireless.

Kantrowitz steps down from Warner Bros. unit

[new york] On the eve of the television upfront, Julie Kantrowitz has stepped down as exec VP-media sales for AOL Time Warner's Warner Bros. Domestic Television Distribution, the largest syndication advertising seller. A Warner Bros. spokesman wouldn't comment. Warner Bros. books about $500 million in annual sales, representing shows like "Friends," "The Drew Carey Show," "The Rosie O'Donnell Show" and "Extra." Paul Montoya, senior VP-East Coast media sales, will fill in as acting head of the division.

Leo Burnett Technology Group to close office

[austin, texas] Bcom3 Group's Leo Burnett Technology Group last week informed staff it would close the office and align staff at Burnett's Chicago headquarters.

"As part of our strategy to closely align our business-to-business experts at LBTG with our business-to-consumer experts at Leo Burnett USA headquarters, we have decided to close our LBTG office in Austin at the end of the month," said a Burnett spokesman. Details on which of the office's staff will be moved are still being finalized.

Writers' strike tentatively avoided

[los angeles] The Writers Guild of America and Hollywood studios have tentatively agreed to a new three-year labor contract that would avert a strike on TV and film production. After four days of marathon talks, the writers' union won a 3.5% increase in minimum pay scales for TV and film production, according to Electronic Media, in addition to increased domestic and foreign residuals. But another strike waits in the wings, as actors' contracts with producers expire on June 30.

General Mills consolidates creative

[minneapolis] General Mills consolidated a myriad of creative assignments at roster shops Publicis Groupe's Saatchi & Saatchi, New York, and Interpublic Group of Cos.' Campbell Mithun, Minneapolis. Omnicom Group's DDB Worldwide, Chicago was dropped from the company's roster last week in a worldwide advertising realignment. Saatchi & Saatchi picks up products including Wheaties, Yoplait, Colombo, Wheaties Energy Crunch and Oatmeal Crisp. Campbell Mithun's additions include Hamburger Helper, Betty Crocker Desserts, Bisquick, Golden Grahams, and Milk `n Cereal Bars. Zenith Media, jointly owned by Publicis Groupe and Cordiant Communications, won General Mills' broadcast buying assignment in a three-way shootout with Omnicom's OMD and Interpublic's Universal McCann. Billings for each win weren't disclosed, but General Mills spends about $450 million each year in the U.S. alone advertising its products.

Cingular narrows direct-response review

[atlanta] Cingular Wireless narrowed its direct-response review to five agencies including Omnicom Group siblings Rapp Collins Worldwide, New York, Chicago and Dallas and Targetbase, Irving, Texas; DMW Worldwide, Wayne, Pa.; and two undisclosed shops. Wanamaker Associates, Atlanta, is handling the review. Presentations will be heard in mid-June. A spokesman for Cingular declined to comment.

FCB, San Francisco, cuts 12% of workforce

[san francisco] In the latest wave of cutbacks to hit San Francisco advertising agencies, True North Communication's FCB Worldwide, San Francisco, on May 2 cut 12% of its workforce, the company said in a statement. FCB, with about 390 employees, called the layoffs a "reorganization" and said it reflected a softness in the local market as well as the loss of two key pieces of business-the Compaq account, which was moved to FCB's New York office, and AT&T Wireless, which went into review and is now being defended by FCB New York.

IAA to name Wally O'Brien director-general

[new york] The International Advertising Association is expected to name former ad agency executive Wally O'Brien this week as its next director-general, replacing Norman Vale, who is retiring. Mr. O'Brien worked for WPP Group's J. Walter Thompson Co. and Ogilvy & Mather Worldwide in the U.S. and Europe. He was most recently president of the National Advertising Review Council and a VP at the Council of Better Business Bureaus.

Mass. anti-smoking acc't up for review

[boston] The Massachusetts Department of Public Health is reviewing its anti-smoking account, which has been at Havas Advertising's Arnold Worldwide, Boston, since 1994. Jones Lundin Beals, New York, is handling. The account has been estimated at more than $8 million.

Razorfish names CEO; Dachis still co-chair

[new york] Razorfish, the New York-based interactive shop, announced last week that CEO and founder Jeff Dachis is stepping down from the CEO post, but will remain as co-chairman. (A story on P. S8 of this issue incorrectly states that Mr. Dachis is departing.) Mr. Dachis will be replaced as CEO by Jean-Philippe Maheu, who had been the company's chief operating officer. Also stepping down, from his role as chief strategy officer, is Craig Kanarick. Mr. Kanarick will also remain as a co-chairman.

Colgate-Palmolive apologizes to New Jersey

[new york] Colgate-Palmolive Company apologized to the state of New Jersey in a statement on May 4 for a Mennen Speed Stick deodorant ad that appeared in a Toronto newspaper, where the New Jersey Devils played an Eastern conference final game against the Maple Leafs. In the ad there was a map of the state with a caption that read: "Unfortunately, there are some smells we can't do anything about." Mennen has corporate offices in Morristown, N.J. Colgate said the ad was "disrespectful and disparaging" and was produced "without any corporate approval." A spokeswoman at WPP's Young & Rubicam, Mennen's agency, declined comment.

RIAA launches new `parental advisory' effort

[washington] The Recording Industry Association of America last week announced a new effort to get companies to carry "parental advisory" labels for music over to ads for the music. The move comes in the wake of a critical Federal Trade Commission report accusing the industry of not doing enough to prevent the sale of violent music to kids. The recording industry group said it formed a task force to assist the industry in implementing and meeting marketing guidelines. Besides seeing that the guidelines are in ads, the task force will work to see signage explaining the "parental advisory labels" is placed in stores.

WB promotes film with wireless ad campaign

[burbank, calif.] AOL Time Warner's Warner Bros. will promote the June 8 release of "Swordfish," a film starring John Travolta and Halle Berry, with its first wireless ad campaign via WindWire, Morrisville, N.C. The national campaign will deliver 60,000 ads by Web-enabled phones and handheld organizers. The ads, disseminated through the WindWire wireless ad network, will hit [email protected], and other Web sites.

Zing Interactive launches wireless feature

[philadelphia] Zing Interactive Media this week is launching Zing321, a service enabling wireless phone users to dial #321 when they hear a song or commercial on the radio to directly order the CD or product advertised in the spot. Zing will test the service (similar to the #333 service launched last year by Ewireless, Highland Park, Ill.) in June with two Clear Channel Communications-owned stations in Philadelphia before rolling out to additional Clear Channel stations in the fall.


Burger King Corp. May 6 broke a TV and Web campaign to back its tie-in with DreamWorks SKG's "Shrek." The kid-oriented effort by Interpublic's Campbell Mithun, Minneapolis, will continue its "Choose the Ooze" green food promotion launched last month. Separately, the Diageo unit has quietly rolled out improved french fries in about 60% of its 11,300 units. ... ClubMom Inc. will break its first TV campaign May 14, the day after Mother's Day, with a 60-second spot featuring Meredith Vieira, host of ABC talk show, "The View." Stein Rogan & Partners, New York, a division of True North's Bozell Group, handles. ... The Mobile Channel plans to launch a U.K. service in October that rewards cell phone users for receiving text ads. In a six-week test, 1,000 people agreed to get ads on their cell phones in return for airtime discounts, a money-off retail voucher, or a charity donation. The company said that 74% of participants read more than three-quarters of the ads and 81% found them interesting. ... Coca-Cola Co. is launching fruit juices in Brazil under the name Kapo, with an ad campaign by Interpublic's McCann-Erickson Worldwide, Rio de Janeiro, and a Web site for kids ( designed by Bullet, Sao Paulo.

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