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Coke moves German business to McCann

[duesseldorf] Coca-Cola Co. moved its Coke brand advertising account in Germany from Bcom3 Group's Leo Burnett Co. to Interpublic Group of Cos.' McCann-Erickson Worldwide. Burnett is believed to have lost the Coke account in some other markets, but remains on the Coke roster. Burnett's contract in Germany ended Dec. 31. It's thought McCann has picked up Coke business in a number of other markets. Coca-Cola in December signed Interpublic as global "creative consultant."

McDonald's ad spending increased 14% in 2000

[oakbrook, ill.] McDonald's Corp. spent $595.3 million for advertising (mostly in the U.S.) in 2000, up nearly 14% from the $522.9 million spent in 1999, according to the company's March 23 annual report filing with the Securities and Exchange Commission for the year ended Dec. 31. The company posted U.S. systemwide sales of $19.6 billion in 2000, up 3% from $19 billion in 1999. Global systemwide sales were $40.1 billion, up 4% from $38.5 billion posted in 1999.

O'Hare to join Harmonic Communications

[san francisco] Dave O'Hare, formerly a creative director at Omnicom Group's Goodby, Silverstein & Partners and executive creative director at Publicis Groupe's Publicis & Hal Riney, is expected to be named creative director at Harmonic Communications, a new San Francisco customer-relationship company whose directors include Mark Kvamme, former chairman of USWeb/CKS and now partner, Sequoia Capital; Marc Andreessen, co-founder, Netscape Communications Corp.; and Jeff Goodby, co-chairman, Goodby Silverstein.

Circuit City to move ad assignments

[richmond, va] Circuit City shifted ad assignments and has pulled some marketing duties in-house. It also parted ways with Omnicom's TBWA/Chiat/Day, New York, which had handled the branding portion of the business. True North Communications' FCB Worldwide will take on some business, said a Circuit City spokesman. The company's total ad spending in fiscal 2000 was $390 million. Separately, rival Best Buy contacted media shops about handling its estimated $80 million network and cable buying account.

McCann wins Aventis Allegra account

[kansas city, mo.] Aventis Pharmaceuticals assigned Interpublic's McCann-Erickson Worldwide, New York, ad duties for its antihistamine Allegra following a review that included WPP Group's Ogilvy & Mather Worldwide, New York. The marketer and previous agency Leo Burnett USA, Chicago, agreed to part ways. Bcom3's Starcom MediaVest Group handles media for the brand. According to Taylor Nelson Sofres' CMR, Aventis spent nearly $67 million on measured media supporting the Allegra brand in 2000.

Prodigy set to award account to GSD&M

[austin, texas] Prodigy Communications Corp., an Internet service provider allied with SBC Communications, is poised to award its advertising account to Omnicom Group's GSD&M. Prodigy and sibling shop TBWA/Chiat/Day, New York, parted in February.

CoolSavings lays off 24% of work force

[chicago] CoolSavings laid off 67 people-24% of its work force-as part of a cost-reduction strategy initiated to reach profitability by the second half of this year. The e-marketing company, which delivers targeted promotional incentives to consumers for online and offline retailers, hopes the layoffs will help cut operating expenses for the year to $40 million to $45 million, down from its previous guidance of close to $60 million.

Bressler leaving AOL Time Warner

[new york] Richard Bressler, head of investments for AOL Time Warner, will become the first top-level executive to leave the merged company. Mr. Bressler, 43, was formerly chief financial officer of Time Warner. No replacement was immediately named, but a spokesman said Mr. Bressler's responsibilities will be assumed by Ken Novack, AOL Time Warner's vice chairman, who before the merger was vice-chairman of AOL.

Sales Machine names Ferguson CEO

[new york] Sales Machine Euro RSCG named Iain Ferguson worldwide CEO. He succeeds Daniel Morel, who left the Havas-owned marketing services network to become chairman-CEO of WPP's Impiric Worldwide. Mr. Ferguson was previously CEO of Sales Machine's European region.


Revlon April 2 breaks ads for Absolutely Fabulous Lipcream, its first work from Kirshenbaum Bond & Partners, New York, since Revlon awarded the agency its account last month. ... Time Inc.'s Times Mirror Magazines unit will now be known as "Time4 Media." That name will begin appearing in June magazines. ... Parmalat USA named Cordiant Communications Group's Bates Worldwide, New York, its first agency of record following a review. Kaplan Thaler Group, New York, previously handled projects for Parmalat. Billings are projected at $10 million. ... Gillette Co. April 2 breaks its $150 million campaign for its new Venus razor from Omnicom's BBDO Worldwide, New York, as expected (AA, Nov. 6). ...TJX Cos. this week launches a $5 million effort for its HomeGoods discount-furnishings chain, the first by Allen & Gerritsen, Watertown, Mass. ... Square One Communications will spin off its Boston office to pursue national accounts that would conflict with its Dallas headquarters. ... Tricon Global Restaurants' Pizza Hut Corp. March 29 breaks the first product spot of a $70 million campaign from Omnicom's BBDO, New York, for "Twisted Crust" pizza. ... Syngenta consolidated its $25 million to $30 million advertising account with Omnicom's Martin/Williams, Minneapolis. Syngenta is the $7 billion company resulting from the Novartis and Zeneca merger.

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