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Bishop will retire March 1

as president of Leo Burnett

[chicago] Mary Bishop, 49, president and chief marketing officer of Bcom3 Group's Leo Burnett USA, Chicago, will take early retirement March 1. The announcement is unrelated to recent layoffs, the agency said. A successor has not been named.

Ms. Bishop, the longtime head of Burnett's Procter & Gamble Co. account, said she'd been planning the move for quite some time. "I've done all the things I wanted and have been planning [to retire] by 50," she said. "I'm the youngest retiree at Burnett."

Moehl leaves Griffin Bacal,

jumps to FCB Worldwide

[new york] Bob Moehl joined True North Communications' FCB Worldwide, New York, as senior VP-group creative director. Mr. Moehl, formerly exec VP-exec creative director of Griffin Bacal, a unit of Omnicom Group's DDB Worldwide, will be working on a new FCB assignment from toymaker Mattel's Fisher-Price unit. Billings on the new work were not disclosed.

Pepsi Twist goes national this summer

[purchase, n.y.] PepsiCo's Pepsi-Cola Co. this summer will launch lemon-flavored Pepsi Twist nationwide. Advertising by Omnicom Group's BBDO Worldwide, New York, is expected to begin in June, involving TV only. Pepsi-Cola spent $436,200 in measured media for Pepsi Twist in the first 10 months of 2000, according to Competitive Media Reporting. While Pepsi Twist and its diet version are only on shelves for the summer, they could go year-round if they do well, a company insider said.

Shatner shills for Priceline in radio ads

[norwalk, conn.] today launches six new radio ads with actor William Shatner promoting the bid-based travel Web site. Earlier this year, actress Sarah Jessica Parker replaced Mr. Shatner as Priceline's TV spokesperson, doing voice-overs for-but not actually appearing in-the ads. Mr. Shatner will talk up the "Let's Jet Set" theme by Hill Holliday, New York.

`People' execs expand responsibilities

[new york] Two top execs at People magazine are expected to broaden their duties at AOL Time Warner's Time Inc. unit. People Group President Ann Moore-named by some insiders as a potential successor to Time Inc. CEO Don Logan-likely will oversee American Express Publishing, a joint venture with American Express Co. Nora McAniff, president of People, is expected to assume more duties within the People Group. "We have nothing to say," said a People spokeswoman. "It's not happening now." A Time Inc. spokesman declined comment.

Schering holds off on Clarinex push

[kenilworth, n.j.] Schering-Plough Corp. again will spend aggressively to promote its blockbuster allergy drug Claritin. Schering was preparing to shift its focus to Claritin successor Clarinex, but last week said the U.S. Food & Drug Administration made approval of the new drug contingent on Schering resolving FDA issues with its manufacturing and quality control. A company spokesman said Schering doesn't comment on marketing plans.

Buick ad exec moves to Hill Holliday

[boston] Tom Jump on Feb. 27 will leave his post as Buick ad director at General Motors Corp. to join Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos, Boston, on March 5 as exec VP-group account director, working on the Fidelity Investments account. Mr. Jump had held his post at Buick since September 1998. He succeeds Brad Fogel, who went to GMO/Hill Holliday, San Francisco.

Sega to slice $120 mil ad account

[san francisco] Sega of America said it will substantially reduce its estimated $120 million ad account at FCB Worldwide, San Francisco, according to people familiar with the matter. A Sega spokeswoman said the company had no announcements about its current or future relationship with FCB. An FCB spokesman did not return calls by press time.

AT&T Wireless may give shepherd the hook

[redmond, wash.] AT&T Wireless, one of four AT&T Corp. units, may retool its "Shepherd" ad campaign, created by FCB Worldwide, San Francisco. AT&T has used the cell phone-toting shepherd since the campaign's debut last May. "The shepherd has functioned very well since it launched," said Deborah Stymest, director of advertising, AT&T Wireless, adding she knew nothing about a retooling of the campaign.

NetRatings temporarily pulls January data

[new york] Internet measurement service Nielsen/NetRatings temporarily pulled all the data for January off its service, saying the numbers understated audience activity levels and site traffic. The company communicated the need to re-run the data via e-mail and phone calls to subscribers starting Feb. 15. A NetRatings spokesperson could not give further details. NetRatings planned to inform subscribers of the schedule for receiving corrected data by the close of business Feb. 16.

Fudge to leave Kraft Foods after 14 years

[northfield, ill.] Kraft Foods said Feb. 16 that Ann M. Fudge, 49, group VP and president of Kraft's Beverages, Desserts & Post Group, will resign to take a job in "another industry." David S. Johnson, 44, formerly president of the Meals, Enhancers & Food Service Group, will replace Ms. Fudge, a 14-year veteran of the Philip Morris Cos. unit, while retaining responsibility for the Food Service Group.


Kao Corp.'s Andrew Jergens & Co. moved its media buying account, worth some $40 million, from Empower Media Marketing, Cincinnati, to True North Communications' Bozell Worldwide, New York. ... U.K.-based Future Network, parent of Imagine Publishing, said it will explore sale or partnership for Business 2.0 and shut six U.S. magazines. ConAgra Foods' ConAgra Beef Co. is seeking an agency; projected billings are about $25 million, an exec close to the company said.

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