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Ericsson opens review for its $100 mil business

[stockholm] Ericsson, the No. 3 marketer of wireless handsets, has put its estimated $80 million to $100 million consumer products account into review, according to an executive close to the situation. Y&R Advertising, London and New York, handles the consumer account on a global basis and will defend the business. The direct and media accounts handled by Y&R's Impiric and the Media Edge are not in review. At deadline, Ericsson executives in the U.S. couldn't confirm the review.

Pfizer names six finalists in $55 mil Lipitor review

[new york] Pfizer has picked six finalists to compete for the $55 million account for its cholesterol-lowering drug Lipitor. Cline, Davis & Mann; Deutsch; Gotham; Kirshenbaum Bond & Partners; Merkley Newman Harty; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, all New York, will make presentations at the beginning of December. Consultant on the review is Advice & Advisors.

Kirshenbaum leads $25 mil Cisco account

[san jose, calif.] Internet networking behemoth Cisco Systems named Kirshenbaum Bond & Partners/West, San Francisco, as lead agency overseeing a group of shops developing Internet advertising, interactive marketing and direct mail. Spending is estimated at $25 million. GMO/Hill, Holliday, San Francisco, remains global agency of record for Cisco. Brotherton Consulting Group, San Rafael, handled the review.

`New York Times' debuts new Part 2

[new york] The New York Times Co. today is set to announce its Nov. 5 launch of Style & Entertaining, a new Part 2 Sunday magazine covering fashion and entertaining at home. The launch issue will be 172 pages; 113 are ad pages. Advertisers in the first issue include Calvin Klein, Cartier, Cosmair's Lancome and ABC Carpet & Home.

Hansen's extends brand beyond bottle

[corona, calif.] Hansen's Natural has created a new Food & Specialty division under which it plans to expand beyond its existing beverage products. The first products to come out of the unit are a line of four Hansen's Natural gourmet cereals and four Hansen's Natural bars, both of which are just rolling out on the West Coast. The lines are expected to go national by February, and additional products, including specialty beverages and other snack items, will be added next year. Julie Holbrook, VP of the new division, said advertising plans are still in development.

`SI' readies World Series issue

[new york] Sports Illustrated on Nov. 2 will hit New York-area newsstands with 210,000 copies of a commemorative subway series edition. The edition will run 66 ad pages and will include regional advertisers such as Connecticut's Foxwoods Casino and Emigrant Savings Bank alongside national advertisers such as Heineken USA's Heineken.

Ogilvy names Sciarrotta to exec post

[chicago] Following a search that lasted more than six months, Ogilvy & Mather Worldwide named Joe Sciarrotta executive creative director, a new position. Mr. Sciarrotta, a founding partner of Leap Partnership, previously worked on creative assignments for Goodby, Silverstein & Partners, San Francisco. Prior to founding Leap, Mr. Sciarrotta was senior VP-group creative director at DDB Needham Worldwide, Chicago. to acquire

[thousand oaks, calif.] Online real estate company on Friday said it agreed to buy Cendant Corp.'s Internet real estate portal in a stock deal valued at $761 million. The pact creates the nation's largest Web-based real estate service and gives's Web site exclusive 40-year access to listings from Cendant's Century 21, Coldwell Banker and ERA U.S. real estate franchises. The deal also opens the door for Cendant to use's technology and Web-based marketing products and applications.

Fruit of the Loom taps Richards Group for account

[bowling green, ky.] Fruit of the Loom has selected Richards Group, Dallas, to handle its Fruit of the Loom brand after a review that included Creative Alliance, Lexington, Ky., and Campbell Mithun, Minneapolis. The agency said spending had not been determined, but the company spent $17 million in measured media last year. Warwick Baker O'Neill, New York, which handled the brand prior to the marketer's filing for Chapter 11 bankruptcy protection in December, did not participate.

Mike's Hard Lemonade review pared down to four contenders

[vancouver] Mark Anthony Beverage Co. has narrowed the list of contenders in the review for the anticipated $10 million account for its Mike's Hard Lemonade brand. They are Cliff Freeman & Partners and Fallon, both New York; Leagas Delaney, San Francisco; and TBWA/Chiat/Day, Playa del Rey, Calif. The product will compete with similar products from the E&J Gallo Winery and others.


Coca-Cola Co.'s Minute Maid division has contacted agencies about an undisclosed assignment to work with its New Product & Innovation Group. . . . Rebecca J. Case to VP-advertising and creative services, Sears, Roebuck, & Co., Hoffman Estates, Ill., from VP-advertising for May Department Stores Co.'s Hecht's & Strawberry's unit. . . . John Popkowski, president of MTV Networks Advertising Sales, will be leaving the network at the end of the year; he will stay on as an executive consultant to the network. As a result of his departure, MTV Networks has promoted three executives: Tom Cavallaro becomes exec VP-general sales manager for TNN and CMT, from senior VP-ad sales, VH1, eastern region; Sue Danaher becomes exec VP-general sales manager for Nickelodeon/Nick at Nite and TV Land, from senior VP-ad sales, MTV Networks; and Doug Rohrer becomes exec VP-general sales manager for MTV and VH1, from senior VP-ad sales, eastern region. . . . Publicis & Hal Riney, San Francisco, has added two new creative positions on the Saturn Corp. account. Matt Mawat and Chuck Meehan, a copywriter/art director team from GMO/Hill, Holliday, will work on Saturn under senior VP-Group Creative Directors Chris Robb and John Hage.

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