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Navy picks finalists in $50 mil review

[arlington, va.] The U.S. Navy will meet this week and next with finalists Bates USA and Y&R Advertising, both New York; Campbell Ewald, Warren, Mich.; and Rapp Collins Worldwide, New York, with Martin/Williams, Minneapolis, about its estimated $50 million account, according to executives close to the process. BBDO Worldwide and Rapp are the incumbents.

Friendly Ice Cream picks GMO/Hill for $18 mil acc't

[wilbram, mass.] Friendly Ice Cream Corp. has hired GMO/Hill, Holliday, San Francisco, as its agency of record for the estimated $18 million creative and media account. The 590-unit chain parted with Barrie Brown, Dallas, and WF ofR, Richmond, Va.

Air France makes plans to resume U.S. campaign

[paris] Air France will resume its U.S. advertising in late October after the airline pulled its ads following the July 25 Concorde crash. The airline canceled some spot magazine buys; it does not advertise on TV in the U.S. The U.S. agency is Jordan, McGrath, Case & Partners/Euro RSCG, New York.

DirecTV sends account to Deutsch

[el segundo, calif.] Digital satellite TV broadcaster DirecTV chose Deutsch, Marina del Rey, as agency of record for its estimated $70 million account. Campbell-Ewald, Los Angeles, previously handled. A new brand identity for DirecTV is expected by next month. DirecTV representatives declined to comment.

`George' readies media partnerships

[los angeles] George magazine plans "major partnerships" with TV, radio, and Internet players, Publisher Dan Lagani said during George's party at the Democratic convention. Mr. Lagani said the political title expects to have long-term broadcast and Web partnerships in place by Election Day.

Cordiant report has little impact

[london] The stock exchange here last week never took seriously a story in the Aug. 13 edition of the U.K. Independent on Sunday that quoted unnamed sources saying True North Communications CEO David Bell had recently met with Cordiant Communications Group CEO Michael Bungey to discuss an offer. By Aug. 18, Cordiant's share price inched up by only 2% to $5.13 following the article's publication. Asked to respond to reports, Mr. Bungey said: "I think there are many more companies than True North that are interested in us." He added, "Yes, we have talked with True North without a doubt. We are not in any transactional discussions."

AT&T will select brand creative soon

[basking ridge, n.j.] Top executives at AT&T Corp. are expected to review and make decisions about new brand advertising creative in the next week or two, according to a person close to the process at AT&T. Roster agencies Y&R Advertising and FCB Worldwide, both New York, are each vying for duties in an estimated $50 million image effort slated to debut during broadcasts of the Sydney Summer Games, which open Sept. 15. Y&R and FCB officials declined to comment.

`Survivor' nearly sold out for finale

[new york] CBS' runaway success "Survivor" has nearly sold all ad time for its Aug. 23 finale. In addition to existing charter advertisers, the 2-hour finale broadcast has booked time with a number of movie companies and major soft-drink brands. Universal Pictures and DreamWorks Pictures, according to executives, have bought time. Pricing for the show has stayed at about $600,000 for a 30-second spot -- the original pricing for the event.

Pizza Hut debuts The Insider

[dallas] Pizza Hut is scheduled to unveil today a double crust pizza called The Insider as a limited time offer in various U.S. locations. The $9.99 pie is being considered for a national launch, according to some franchisees, although company officials declined to comment. The company is also said to be experimenting with a deep dish pie called The Dish.

Nestle to launch cocoa line Carnation Homemade Classics

[glendale, calif.] Nestle USA will launch a new hot cocoa mix line called Carnation Homemade Classics this October. The product features jars of thick chocolate syrup, in milk and dark chocolate varieties, that are intended to be added to hot milk. Marketing support for Homemade Classics begins in November with newspaper inserts and in-store couponing. backs off on national TV campaign

[san mateo, calif.] has put on hold plans for its first national TV ads this fall from Bartle Bogle Hegarty, New York. But the online car-buying service is expected to announce Aug. 23 in Detroit that it has signed a series of partners, who will do national ads that include Greenlight. The marketer said it's looking for more efficient media than TV.

Parmalat picks Kaplan for functional milk line

[wallington, n.j.] Parmalat USA has tapped the Kaplan Thaler Group to handle its new line of functional refrigerated milk products, with billings estimated at $28 million. AG Worldwide, New York, formerly handled the Italy-based company's U.S. account. Advertising will kick off in New York and Atlanta in mid-September.


Diageo and Pernod Ricard said Aug. 18 they will make a joint offer for Seagram Co.'s wine and spirits business. Allied Domecq Spirits & Wine, Bacardi Ltd. and the Bronfman family also have expressed interest in Seagram's spirits, which could fetch $8 billion. . . . Procter & Gamble Co. is axing its Wash'n'Go combined shampoo/conditioner brand in the Netherlands, Belgium and Luxembourg as the 2-in-1 category continues to decline. A P&G spokesman said the decision was a local one. "This isn't happening in other countries," he said. . . . Ian Rowden, 40, to exec VP-global advertising, Callaway Golf Co., Carlsbad, Calif., a new position, from VP-consumer communications for Coca-Cola Co., Atlanta. . . . Novartis had its appeal rejected by a federal appeals court, involving a Federal Trade Commission ruling that it run $8 million in ads to correct false claims made about Doan's back pills

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