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Bridgestone/Firestone sets tire recall ad effort

[nashville, tenn.] Bridgestone/Firestone plans an all-newspaper campaign this week to educate consumers about the massive recall of three of its Firestone tire models. Grey Worldwide, New York, is agency of record for the brand, but Firestone Ad Director Paul Napoli said Grey wasn't handling the campaign. The automaker also began a consumer education advertising campaign regarding the recall Aug. 11 in national newspapers. J. Walter Thompson USA, Detroit, handled that effort.

Brazil expected to ban tobacco advertising

[brasilia] Brazil's House of Deputies last week voted to ban all tobacco advertising and sponsorships, except for point of purchase. The ban is expected to be approved by the Senate and signed into law by President Federico Henrique Cardoso within the next three months. If approved, a one-year grace period is likely before the new law would be enforced.

Wal-Mart expands White Cloud line

[bentonville, ark.] Wal-Mart Stores is expanding its White Cloud premium private label into baby wipes with the launch of White Cloud Soft Cloths. Wal-Mart last year began selling bath tissue and diapers under the former Procter & Gamble Co. brand, which was picked up by Paper Partners after P&G abandoned it in 1993.

New York Life looking at 3 shops

[new york] New York Life is in the final stages of a search for an agency to handle approximately $10 million in consumer advertising for its Mainstay Funds mutual fund family, said executives close to the review. Frierson, Mee & Kraft and M&C Saatchi, as well as Philadelphia-based Tierney & Partners, are participating. The review is being handled by Geduldig & Ferguson, New York. A decision is expected in early September.

Chicago shop gets Little Caesars' work

[detroit] Little Caesar Enterprises tapped Kelly, Scott & Madison to handle media buying for about 25% of its Little Caesars Pizza chain's $21.2 million co-op account, giving the Chicago shop responsibility for the largest single chunk of its budget. The remainder is handled by several regional agencies. Kelly Scott's added share comes after FCB Worldwide, Southfield, Mich. resigned the account in June. Little Caesar parent Ilitch Holdings -- in the process of an agency review -- said it expects to have a shortlist of contenders in September.

AT&T to decide shops' Olympics duties

[basking ridge, n.j.] AT&T Corp. is expected to decide this week on duties for its two lead agencies -- FCB Worldwide or Y&R Advertising, both New York -- in an estimated $50 million ad campaign to run during the Sydney Summer Olympic Games. Jordan McGrath Case & Partners/Euro RSCG also handles some AT&T advertising.

A-B, Mott's team for Latino promo

[stamford, conn.] Mott's USA is partnering with Anheuser-Busch to promote a drink made by mixing Mott's Clamato tomato cocktail with Budweiser and Bud Light. The effort begins this week with in-store displays; Mott's also will use radio and billboards in the top 12 Hispanic markets. Dieste & Partners, Dallas, developed ads.

Cisco review down to 4 shops

[san jose, calif.] Cisco Systems has narrowed the review for its estimated $25 million direct and interactive account to Kirshenbaum Bond & Partners West, Modem Media and Publicis & Hal Riney, all San Francisco; plus one unidentified agency, said executives familiar with the process. Cisco's interactive work is currently at Miller/Huber Relationship Marketing. Brotherton Consulting Group, San Rafael, is handling the review.

Shoppinglist review is down to two

[sunnyvale, calif.], an Internet site helping consumers shop in brick-and-mortar stores, has narrowed the review for its anticipated $15 million account to Kirshenbaum Bond & Partners West and Saatchi & Saatchi, both San Francisco. Incumbent Diamond, Morgan, Northend & Albert, Palo Alto, is expected to continue on projects. Select Resources International, West Hollywood, is the consultant.

Study: Online ad spending hit the $4.6 bil level in 1999

[new york] Growth in online ad spending is predicted to account for about a quarter of total advertising growth forecast through 2004, according to Veronis, Suhler & Associates' 14th annual "Communications Industry Forecast." Internet advertising more than doubled from $1.9 billion in 1998 to $4.6 billion in 1999, and is expected to hit $24.4 billion by 2004. The report also found that overall, total revenue in the communications industry grew 8.1% to $524.7 billion in 1999 and is expected to grow at a 7.8% compound annual rate between 1999 and 2004, reaching $745.8 billion by the end of the period.

BET bumps up its ad budget to promote new fall season

[washington] Black Entertainment Television has more than doubled its media budget to $12 million for 2000 and for the first time will promote its fall programming lineup on broadcast and other cable TV networks. The campaign, themed "Star struck," breaks Aug. 29 on UPN's "The Source Hip-Hop Music Awards." Ads were created in-house and with Autonomy, Los Angeles. Don Coleman Advertising, Southfield, Mich., handles media.


BBDO, Chicago, has pulled out of the $14 million pitch for American Trans Air, which is being handled by Jones Lundin Beals. The agency is believed to have had informal talks with United Airlines, handled by Y&R Advertising, New York, and Fallon, Minneapolis, although that's said not to have been a factor in the ATA pullout. . . . Joe Sciarrotta, 38, a founder and former creative director at Leap Partnership, Chicago, is moving to Goodby, Silverstein & Partners. Mr. Sciarrotta will be based in Chicago, although it is uncertain whether Goodby will open a branch in the city. His title had not been determined at press time. . . . Manpower, Milwaukee, named Cramer-Krasselt agency of record. Previous agency Marcus Advertising, Cleveland, participated in the review, along with two other, undisclosed shops.

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