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P&G ponders sale of Clearasil brand

[cincinnati] Procter & Gamble Co. is considering selling its Clearasil skincare brand, according to an executive close to the company. A spokeswoman said P&G can't comment on rumors, but called Clearasil "a very strong business." Unlike such brands as Prell shampoo and Coast soap that P&G has divested in recent years, Clearasil is a global brand that P&G earlier this year identified as one of its global beauty-care priorities. Grey Global Group, New York, handles Clearasil, which had media spending of $11 million last year in the U.S., according to Competitive Media Reporting.

Verizon to unleash $300 mil corporate push

[new york] Verizon Communications, the new company created by the recent merger of Bell Atlantic Corp. and GTE Corp., on Aug. 1 will break the first wave of an estimated $300 million corporate image campaign to herald the new Verizon moniker and tout the combined assets of the two companies. The campaign was created by Bell Atlantic lead agencies Arnold Communications, Boston, Lord Group and Draft Direct, both New York; and GTE agencies Ogilvy & Mather, Dallas and New York, and True North Communications' Temerlin McClain, Irving, Texas. Bell Atlantic's media buying agency, Zenith Media, New York, handled media buying. The campaign will run in newspapers, magazines, the Internet and outdoor through August.

DirecTV nears $150 mil decision

[el segundo, calif.] Digital satellite TV broadcaster DirecTV is nearing a final decision in its estimated $150 million review. The decision could come this week and finalists include: GMO/Hill, Holliday, San Francisco; D'Arcy Masius Benton & Bowles, Los Angeles; and Deutsch, Marina del Rey. BBDO West, San Francisco, exited the review (AA, June 19). Select Resources International, West Hollywood, is the review consultant.

ATA kicks off $14 mil review

[indianapolis] American Trans Air is looking at several agencies to handle its estimated $14 million account. Believed to be in the running are at least four Chicago shops, including BBDO Worldwide, Bozell, Grant Jacoby and J. Walter Thompson USA, as well as other shops along ATA's route in Minneapolis, New York, Dallas, and Tampa and Fort Lauderdale, Fla. Jones Lundin Beals, Chicago, is the consultant. ATA's advertising has been handled in-house or on a project basis.

Amerix reviewing $20 mil account

[columbia, md.] Amerix Corp. is contacting agencies to handle online and offline advertising for the credit counseling company and its Web site ( The account is estimated at $15 million to $20 million. The review is being handled in-house. A decision is expected in August, a company spokeswoman said.

Kia ponders delaying launch of Rio

[irvine, calif.] Kia Motors America was still considering early on the afternoon of July 28 whether to start the estimated $25 million launch of its all-new Rio small sedan this week. The possible delay of Rio ads was due to what a Kia spokesman said was the success of TV spots that broke July 10 touting its expanded new warranty. Davidandgoliath, Los Angeles, created two TV spots for Rio, which has a base price of $8,595.

Rooney to oversee BP at O&M

[chicago] Jack Rooney, former VP-marketing at Miller Brewing Co., is joining Ogilvy & Mather North America as senior partner-executive group director overseeing the BP retail account worldwide. Most recently, Mr. Rooney, 42, was VP-marketing at Internet retailer

Nissan prepares to intro Frontier

[carson, calif.] Nissan North America is readying the launch of its redesigned 2001 Fron-tier small pickup. TV commercials from TBWA/Chiat/Day, Playa del Rey, arrive Aug. 28 on national TV, with print breaking in October magazines. A Nissan spokesman said controversial macho ads being tested for the pickup, reported last week in USA Today, won't be used.

Jeremy Postaer joins GSD&M as group creative director

[austin, texas] GSD&M has named Jeremy Postaer to the new position of group creative director; he had been free-lancing since leaving Goodby, Silverstein & Partners, San Francisco. At GSD&M he will help oversee the creative teams on Southwest Airlines and Land Rover.

Eight agencies on tap for GM's Hummer review

[detroit] General Motors Corp.'s new Hummer brand team sent the first briefing to eight agencies for a review of the vehicle's estimated $35 million account. Brand Manager Marc Hernandez said the list will be cut to three or four in late August. He declined to name contenders, but said shops with non-GM car brands weren't considered. Incumbent Pyro, Dallas, is in the pitch, he said.


American Express Financial Advisors, Minneapolis, is seeking three to four agencies to divide its $4 million to $5 million account. Ogilvy & Mather, New York, the agency of record for American Express Co., had handled the credit card company's money management unit. . . . BBDO Worldwide, New York, has dropped out of the review for a Major League Baseball branding effort scheduled for next spring, leaving TBWA/Chiat/Day and McCann-Erickson Worldwide, both New York, and FCB Worldwide, San Francisco. . . . Dennis Donlin, 42, to president of GM Planworks, Detroit, a dedicated unit of Starcom Media-Vest Group for General Motors Corp.'s $2.4 billion media-planning account, from exec VP for MediaVest (see related story on Page 16). . . . Buca di Beppo, an Italian restaurant chain, is deciding between two Minneapolis agencies for its estimated $3.5 million account -- Kerker Marketing Communications and Periscope. The chain had no previous agency. . . . Hearst Corp. finally signed its deal to purchase the San Francisco Chronicle following a decision by U.S. District Judge Vaughn Walker clearing the company of monopoly concerns. . . . David Zinczenko, 30, to editor of Men's Health, New York, from editorial director of Men's Health international. He succeeds Greg Gutfeld, who is leaving the company. Last week, Paul Turcotte was named publisher of the title, making him the third person to hold that position this year.

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