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DDB Worldwide wins Exxon Mobil account

[irving, texas] Exxon Mobil Corp. last week tapped DDB Worldwide for its $100 million-plus global fuels marketing account. DDB, led by its New York office, had been in a shoot-out with McCann-Erickson Worldwide, which had been led by its Houston office. McCann had handled Exxon and DDB had Mobil before the two companies merged late last year. An Exxon Mobil spokesman said McCann will get some global lubricant business.

Viacom meets shops for Showtime business

[new york] Viacom is meeting with several media agencies about its $35 million to $45 million Showtime Networks media account review. Contenders for the assignment are said to include MindShare and Zenith Media Worldwide, both New York, as well as Starcom MediaVest Group, Chicago, and GSD&M, Austin, Texas. in discussions with shops

[bentonville, ark.] Wal-Mart Stores is meeting with agencies about its offline branding assignment. Contenders are said to include GSD&M, Austin, Texas -- which already handles the main Wal-Mart account -- and Grey Worldwide, New York.

Nissan examines film from fatal shoot

[gardena, calif.] Executives at Nissan North America's Nissan division and agency TBWA/Chiat/Day are still evaluating whether to use footage shot by a production crew whose helicopter crashed, killing director Paul Giraud, 47, and three others. Mr. Giraud was filming in rugged terrain near the border between Alaska and British Columbia last month for a spot for the Nissan Xterra sport-utility vehicle.

Quaker, Kellogg may be eyeing merger

[chicago] Speculation spread across Wall Street late last week that Kellogg Co. executives were meeting with Quaker Oats Co. officials to discuss a possible merger. Analysts point to clear synergies between the two companies in cereal and in snack bars, but believe that Quaker's Gatorade business, from which it derives 40% of its profits, would be seriously diluted by the merger. Previously, speculation focused on the possibility that PepsiCo might acquire Quaker's food and beverage business. kicks off $50 mil effort

[minneapolis] Best Buy Co.'s online megastore is set to launch the first wave of an interactive advertising effort on July 15 via DDB Worldwide, New York, and its interactive arm, DDB Digital. Avenue A, Seattle, handles online media planning.'s estimated $50 million campaign also includes TV, expected to debut in October.

D'Arcy wins Chupa Chups' $20 mil account

[atlanta] Candy marketer Chupa Chups awarded D'Arcy Masius Benton & Bowles, St. Louis, its estimated $20 million account, according to executives close to the situation. The move comes as M&M/Mars is slated to announce a joint venture with Chupa Chups. D'Arcy, a Mars roster agency, won the account from Richards Group, Dallas.

Tierney takes $15 mil Exelon account

[valley forge, pa.] Exelon, the new utility holding company that will include Chicago's ComEd and Philadelphia's Pico, has tapped Tierney Communications, Philadelphia, as its first agency of record. A national branding campaign is set to launch in the fourth quarter. Spending was not disclosed but is believed to be about $15 million. Tierney bested Y&R Advertising, J. Walter Thompson USA and Leo Burnett USA, all Chicago. A ComEd spokesman said Burnett's ComEd account will not be affected.

Jergens introduces Biore moisturizer

[cincinnati] Andrew Jergens Co.'s Biore skincare this month will introduce a new foam-based facial moisturizer called Biore Balancing Moisturizer. TV and print, from Kirshenbaum Bond & Partners, New York, break later this month. The moisturizer is the first Biore launch from Kirshenbaum.

Chick-fil-A airs a beef on BK's `Chicken Run' spots

[atlanta] Chick-fil-A notified Burger King Corp. late last week that the burger chain's "Eat more beef" campaign promoting the movie "Chicken Run" blatantly infringes on Chick-fil-A's copyrights for its long-running "Eat mor chikin" campaign. The 5-year-old effort, developed by the Richards Group, Dallas, features cows pleading with people to eat more chicken. Lowe Lintas & Partners Worldwide, New York, created the $20 million to $40 million Burger King campaign.

U.S. Postal Service nears decision on $139 mil account

[washington] The U.S. Postal Service is nearing the end of a review and agency consolidation for its $139 million account and could announce winners as soon as mid-month. Competitors for the account include Leo Burnett USA, Chicago; and FCB Worldwide and Grey Worldwide, both New York. Several minority agencies teamed with those agencies and specialty marketing shops, including Draft Worldwide and Frankel, Chicago. The Postal Service currently splits its account among FCB, handling creative; Y&R, media buying; Caroline Jones Advertising, African-American work; Frankel, retail/Internet; and Draft, direct marketing.

Amtrak to launch campaign featuring its employees

[washington] Amtrak will accompany the unveiling of a new service guarantee and a new logo on July 6 with a new image campaign a day later. Print from DDB Worldwide, New York, featuring Amtrak employees and their dedication to service, will run in 14 newspapers. Amtrak has been working with branding consultant OH&Co., New York, since 1996.


Suissa/Miller, Los Angeles, parted with longtime client HomeBase. . . . Deutsch, Marina del Rey, Calif., withdrew from the review for the five-year, $25 million California Department of Health Services anti-smoking campaign. Finalists are Dailey & Associates, Los Angeles; DGWB, Irvine, Texas; Goodby, Silverstein & Partners, San Francisco; and Ground Zero, Marina del Rey, Calif. Incumbent Asher & Partners, Los Angeles, is not participating.

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