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Unions charge ad industry unfair

[los angeles] The striking unions representing commercial actors, the Screen Actors Guild and the American Federation of Television & Radio Artists, have filed an unfair labor charge with the National Labor Relations Board against the advertising industry alleging its refusal to bargain over payment for Internet commercials. The charge was levied against the Joint Policy Committee of the Association of National Advertisers and the American Association of Advertising Agencies. Previously, the committee had filed with the NLRB an unfair labor practice charge against the unions.

P&G tests Envive feminine protection

[cincinnati] Procter & Gamble Co. is testing a new feminine protection brand called Envive in Eau Claire, Wis., backed by TV, radio, print and interactive advertising from D'Arcy Masius Benton & Bowles, New York. A P&G spokeswoman said Envive is neither a sanitary pad nor a tampon, but an external interlabial miniform designed as an alternative or supplement to those products.

Decision on Lucent spinoff nears

[basking ridge, n.j.] Deutsch, New York, withdrew from a review for a yet-to-be named spinoff of Lucent Technologies; spending is expected to be $70 million. FCB Worldwide, San Francisco, is believed to be the only contender left. The review is expected to wrap up this month. Richard Roth & Associates, Chappaqua, N.Y., is the consultant.

Sara Lee seeks agency for coffee unit

[new york] Sara Lee Coffee & Tea is seeking an agency for its newly acquired retail coffee and tea brands, among them Chock Full o' Nuts and former Nestle brands Chase & Sanborn, Hills Bros. and MJB. The Sara Lee Co. unit is talking to Chock Full o' Nuts incumbent Lord Group, as well as Sara Lee roster agencies, Lowe Lintas & Partners Worldwide, FCB Worldwide and DDB Worldwide.

Iomega expected to hire Riney

[roy, utah] Iomega Corp., marketer of storage drives and disks, is expected to finalize its ad agency selection this week, and likely will tap Publicis & Hal Riney, San Francisco, to handle its estimated $35 million ad account. An Iomega spokesman declined to confirm the report. FCB Worldwide, San Francisco, was the other contender. Incumbent Euro RSCG DSW Partners, Salt Lake City, resigned in April. Select Resources International, West Hollywood, Calif., handled.

Unisys puts account into review

[blue bell, pa.] Unisys Corp. has launched a global review for its $20 million-plus account. The account had been at Bozell, New York, but that relationship was reassessed when Bozell sibling FCB Worldwide won the $350 million Compaq Computer Corp. account in April. Kerry Baker, Unisys' director of advertising, said Bozell has been invited to participate but that other contenders have not been determined.

Frankel lands AT&T wireless business

[seattle] AT&T Wireless Group shifted its estimated $5 million to $10 million promotions effort to Frankel, Chicago, from FCB Worldwide, Chicago, according to executives close to the company. The move does not affect the brand's advertising account at FCB Worldwide, New York and San Francisco.

Long Haymes wins

[charlotte, n.c.] hired Long Haymes Carr, Winston-Salem, as its first agency of record after a review involving undisclosed agencies. The corporate finance Web site said it will spend $10 million in advertising this year.

Ford tests online ordering in Canada

[dearborn, mich.] Ford Motor Co. is testing in two Canadian markets its first-in-the-world online system that allows consumers to order cars direct from the manufacturer. The pilot project is in Ontario's Hamilton-Niagara market and the Ottawa-Carleton area. The so-called BuyerConnection initially will offer only Ford's Focus, Taurus and Windstar vehicles. Buyers can log onto its site to get an e-price and find out if a dealer has the vehicle they want or, if not, order it directly from Ford.

Handspring taps Burnett for Visor organizer account

[mountain view, calif.] Handspring, marketer of the Visor handheld organizer based on the Palm operating system, has awarded its account to Leo Burnett USA, Chicago. Incumbent Butler, Shine & Stern, Sausalito, along with Fallon McElligott, Minneapolis, participated in the review. Spending was estimated at $20 million, but Handspring spent only $76,000 in measured media in 1999, according to Competitive Media Reporting. Starcom Media Services, Chicago, won the media assignment. readies relaunch, prepares for agency review

[new york], an information and e-commerce portal dealing with the continent, is believed to be close to a relaunch with help from McKinsey & Co., South African Airways and National Geographic Society, and searching for an agency for an estimated $20 million account.


Importers of Corona Extra are close to announcing a new tagline for the country's No. 1 import. Don Mann, Modelo products director at Gambrinus Co., which distributes Corona Extra and Corona Light in the eastern U.S., said the line will be "Miles away from ordinary." . . . Nickelodeon folded its Red Rocket retail toy site ( earlier this month. . . . Investor Carl Icahn said in a regulatory filing May 12 that he intends to offer Nabisco Group Holdings shareholders $22 per share for the 90.4% of the company's stock he does not own. Mr. Icahn in April bid $16 per share to take over the company, which owns a 90% stake in food marketer Nabisco Holdings Corp. . . . Allied-Domecq Spirits USA has chosen Frierson, Mee & Kraft, New York, to handle its $5 million Midori ad account. The brand had been at Lois/EJL from January 1999 until the fall, when parent Lois/USA filed for bankruptcy protection. . .. Argentina Tourist Authority is searching for an agency for its estimated $15 million account. Peter Martin Associates, Stamford, Conn., is the consultant.

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