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Coca-Cola eyes Quinn to succeed Rowden

[atlanta] Coca-Cola Co. is believed to have named Martin Quinn, director of advertising for Coca-Cola Europe, to succeed VP-Consumer Communications Ian Rowden, who took a sudden personal leave. Mr. Quinn, a former Clemenger/ BBDO executive, is in Atlanta in an unspecified deputy role under CEO Doug Daft. Following Mr. Rowden's departure, agency matters are being handled by Steve Jones, chief marketing officer, and Jeff Dunn, senior VP-marketing, North America. A spokesman for Coca-Cola said it was premature to comment on the status of agencies or campaigns.

DirecTV adds five to $150 mil review

[el segundo, calif.] DirecTV has added five agencies to the list of contenders for its estimated $150 million account. BBDO Worldwide; D'Arcy Masius Benton & Bowles; and DDB Worldwide, all Los Angeles; as well as GMO/Hill, Holliday and Goodby, Silverstein & Partners, both San Francisco; they join Deutsch and incumbent Campbell-Ewald, both Los Angeles. Deutsch is handling advertising for DirecTV's "NFL Sunday Ticket" on a project basis. Select Resources International, West Hollywood, is the consultant.

Palm, FCB part after shop wins Compaq

[santa clara, calif.] Palm and FCB Worldwide, San Francisco, are working on a transition plan now that the two have parted ways. The split came after FCB won the $350 million Compaq Computer Corp. account (see story on Page 50). Simon Bolton, managing director at the FCB office, said the agency will continue to work for Palm for the next few months. Lowe Lintas & Partners Worldwide, New York, handles 3Com Corp., which owns about 95% of Palm; but Palm's desire for independence could preclude the agency from snaring the estimated $70 million business.

Iomega down to FCB, Riney in review

[roy, utah] Iomega Corp., marketer of storage drives and disks, has narrowed the review for its estimated $35 million account to FCB Worldwide and Publicis & Hal Riney, both San Francisco. Longtime incumbent DSW/Partners, Salt Lake City, resigned in April. Select Resources International, West Hollywood, Calif., is the consultant.

MangoSoft names review finalists

[westborough, mass.] MangoSoft Corp. named Martin Agency, Richmond, Va.; Mullen, Wenham, Mass.; and Temerlin McClain, Dallas, as finalists in its $20 million to $25 million agency search. Pile & Co., Boston, is handling. A decision is expected in June. Incumbent Welch, Nehlen & Groome, Garden City, N.Y., is not participating.

HMS Partners, Hallmark/Tassone merge

[columbus] HMS Partners is merging with Pittsburgh-based Hallmark/Tassone. The new agency, HMS Hallmark, will have billings of $250 million. Clients include Perkins Family Restaurants, Hoover Co. and Universal Studios.

Zenith wins $20 mil Prime Retail work

[baltimore] Prime Retail, a chain of national retail outlet stores, tapped Zenith Media, New York, for media planning and buying for its estimated $20 million account following a review. Mak Media previously had media; Elkman/Alexander, Philadelphia, retains creative.

`New Yorker,' `George' hike rate bases

[new york] Two titles that have faced much scrutiny by the industry this past year are again raising their rate bases, the circulation guaranteed to advertisers, ahead of schedule. Conde Nast Publications' The New Yorker will raise its guarantee to 800,000 from 750,000, effective with its first issue in June. In January, it raised the rate base from 725,000. Hachette Filipacchi Magazines' George will also unveil its second rate base hike this year. With the September issue, the rate base moves to 500,000 from 450,000; in February, Hachette raised the rate base from 400,000.

24/7 Media takes rival DoubleClick to court

[new york] Ad-serving company and ad network 24/7 Media filed suit May 4 in U.S. District Court here against rival DoubleClick, alleging patent infringement of 24/7's ad-serving technology.

Specialty Brands' Jose Ole review down to three shops

[riverside, calif.] Specialty Brands, a unit of Iowa Beef Processors, is looking at three agencies to promote its new Jose Ole line of frozen Mexican foods. Campbell Mithun Esty, Minneapolis; DDB Worldwide, Dallas; and Euro RSCG Tatham, Chicago, are in contention for the $7 million account. Select Resources International, West Hollywood, Calif., is the consultant.

Bombardier cuts contenders for $15 mil Ski-Doo account to 10

[valcourt, quebec] Bombardier cut a list of more than 60 agencies to 10 for its $15 million Ski-Doo snowmobile account, and plans to trim the list to four in late May. A decision has been postponed until late June. Ogilvy & Mather, Dearborn, Mich., resigned the account earlier this year. There is no consultant.


Jack Rotherham, 37, to VP-publisher, Wenner Media's Rolling Stone, New York, from VP-associate publisher. He succeeds Terry Hummel, who left the company. Also at Wenner: R. David Kupiec, 38, to associate publisher, Men's Journal, from ad director. He succeeds John Boland, who will join a start-up magazine from Ziff Davis Media. . . . Prandium's Koo Koo Roo, Irvine, Calif., to Colby Effler & Partners, Santa Monica, for the chicken restaurant chain's $4 million to $5 million account, formerly in-house. . . . Michael Duda, 28, to senior VP-director of business development, a new post at Rapp Collins Worldwide, New York, from VP-business development, Deutsch. . . . Rich Kronengold, 44, to chief marketing officer, BBDO, New York, a new position created to market the BBDO brand. Mr. Kronengold previously was exec VP of the New York office, overseeing the Visa and Texaco accounts.

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