Published on .

Unisys reappraises Bozell after Compaq win

[blue bell, pa.] A Unisys Corp. ad exec said the company is evaluating its 8-year, $20 million relationship with Bozell, New York, after sibling FCB Worldwide won Compaq Computer Corp.'s $350 million global account. FCB CEO Brendan Ryan said there should be no conflict, since the accounts are handled by different shops under the True North Communications umbrella. It's uncertain if FCB's $40 million relationship with Palm Inc. poses a conflict; execs at Compaq, which markets Windows-based hand-held organizers, declined to comment.

Tech marketer hunts shop

for $60 mil account

[new york] An unidentified technology marketer is seeking agencies for an account estimated at $40 million to $60 million. A blind questionnaire circulated by Morgan Anderson Consulting said the account will double in the second year."A Fortune 500 global advertiser seeks a partnership with a global general advertising agency having integrated marketing communications capabilities," the questionnaire said.

H&R Block trims $100 mil review to six

[kansas city, mo.] H&R Block narrowed the review of its $100 million advertising and marketing account to six shops: Campbell Mithun Esty, Minneapolis; DDB Worldwide, Chicago and San Francisco; Hill, Holliday, Boston; New York shops Lowe Lintas & Partners Worldwide and Publicis; and the Richards Group, Dallas. Incumbents include Bravo Group, Nicholson Interactive and the Media Edge, New York; and Impiric and Y&R Advertising, Chicago. Y&R declined to participate. Select Resources International, Los Angeles, handles.

Homestead picks Publicis & Hal Riney

[menlo park, calif.], a site that allows users to build their own Web pages, has awarded its anticipated $20 million account to Publicis & Hal Riney, San Francisco. Swirl, San Francisco, previously handled.

Sony fires up Walkman rebranding

[park ridge, n.j.] Sony Electronics today breaks teaser ads to support a Gen Y rebranding blitz for its Walkman line, launching midmonth to mark the brand's 20th anniversary. Print, TV spots, on-campus posters and events, along with online, viral and guerrilla marketing efforts are planned as the marketer aims to attract younger consumers. Y&R Advertising, New York, handles, along with Luminant, the agency's interactive unit. Tagline: "The Walkman has landed." Sony representatives declined to comment.

TVB hires Ogilvy's Auerbach

[new york] The Television Bureau of Advertising has hired Abby Auerbach as senior VP, from senior partner-director of national broadcast at Ogilvy & Mather, Electronic Media reports. "Abby will be very important for us in opening up a dialogue with the people who plan media," said TVB President Chris Rohrs.

Nextlink seeks shop for $15 mil acc't

[mclean, va.] Nextlink Communications is conducting a review for its new $10 million to $15 million business-to-business account. Nextlink, a spinoff of wireless communications company Nextel, handles local, long distance, Internet and Web hosting. Believed to be in the running are Fallon McElligott, New York; Mullen, Wenham, Mass.; and McKinney & Silver, Raleigh, N.C. The company could not be reached for comment.

Kraft tests healthy drink-mix line

[rye brook, n.y.] Kraft Foods is testing Health Quenchers, a beverage mix brand that lets "people live life healthier on their own terms," said a company spokeswoman. The line of drink crystals, introduced earlier this year in the Phoenix and Syracuse and Buffalo/Rochester, N.Y., markets, includes varieties featuring B vitamins, antioxidants and calcium. TV and print advertising, from Ogilvy & Mather, New York, introduce the brand with the tagline, "Health meets ice cold refreshment. Stir it up." picks DDB

for its $20 mil account

[palo alto, calif.], a college-preparation site for students and their parents that launches today, named DDB Worldwide, San Francisco, as first agency. Spending is expected in the $20 million range. Tagline is "College is hard enough. Getting there should not be."

Gates: Microsoft breakup plans

from Justice Dept. `disturbing'

[redmond, wash.] Microsoft Corp. Chairman Bill Gates called the Department of Justice's April 28 proposals calling for a breakup of the company and behavioral remedies "very disturbing." CEO-President Steve Ballmer was scheduled to begin appearing in a 30-second TV spot on April 30 maintaining Microsoft products help the U.S. economy and the company will continue innovating for consumers and customers.


Ellen Turner is leaving Nike Inc. as VP-chief marketing officer after only five months on the job. Nike didn't explain why Ms. Turner was departing, and said it had no immediate plans to fill the post. . . . John Nieman, 51, has resigned as vice chairman-worldwide creative director, D'Arcy Masius Benton & Bowles, New York. In a statement, the agency said Mr. Nieman wanted to spend more time with his family while pursuing other interests. . . . CompuBank to McCaffery Ratner Gottlieb & Lane, New York, as first agency of record for the online bank, with spending of $5 million to $10 million. . . . Gerry Byrne to president-CEO of Stagebill Enterprises, from group VP-publisher of Variety Inc. ING Furman Selz Investments leads a new group of investors in the publisher. Stagebill plans to acquire entertainment-related properties, explore new markets and create a performing arts Web portal. . . . VH1 will launch VH1 Classic, an ad supported, digital music TV network on May 8 at the National Cable Television Association meeting in New Orleans. The channel will feature music videos and programming about artists from the '60s, '70s and '80s. . . . South Beach Beverage Co. on May 6 will begin a $9 million radio campaign in 91 markets. The six 30-second spots are from Performance Media, Wilton, Conn. . . . Suzanne Grimes, 41, to publisher of Conde Nast Publications' Allure from the same post at sister title Women's Sports & Fitness. She succeeds Erica Bartman, 39, who is leaving the company.

Most Popular
In this article: