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BK eyes Harry Potter for toy promotion

[miami] Burger King Corp. is close to signing a deal for the hotly pursued "Harry Potter" franchise. The deal would be the first U.S. toy promotion linked to the upcoming movie based on the best-selling children's books. The promotion is said to be planned in conjunction with the summer 2001 release of the Warner Bros.' film "Harry Potter & the Sorcerer's Stone."

Four shops compete in Compaq pitch

[houston] FCB Worldwide, Grey Advertising and incumbent DDB Worldwide, all New York, will make presentations for Compaq Computer Corp.'s estimated $300 million global account starting April 3. A fourth, as yet unnamed, contender also is expected to pitch. FCB is said to have the edge, due to its technology expertise and strong portfolio, according to a person close to the situation. Separately, in the search for a chief marketing officer, the internal candidate is believed to be Peter Blackmore, senior VP-sales and marketing; an external candidate also is under consideration, according to someone familiar with the search. Compaq officials declined to comment.

Iomega opens $35 mil review

[roy, utah] Iomega Corp., marketer of personal storage solutions, is seeking an agency to handle its estimated $35 million U.S. account. Incumbent DSW Partners, Salt Lake City, is participating; additional agencies could not be determined. The client is said to prefer a West Coast-based agency. The process is being managed by Select Resources International, West Hollywood, Calif.

German shop eyes Omnicom link

[hamburg] Springer & Jacoby, Germany's No. 9 ad agency and the country's biggest independent, is in talks with the Omnicom Group about selling a minority interest to the U.S. holding company, according to an agency spokeswoman. An Omnicom spokeswoman said, "We don't comment on rumors." Springer is looking for ways to work internationally for longtime client Mercedes-Benz.

Long John Silver's likely to pick Fallon

[lexington, ky.] Long John Silver's is negotiating fees with Fallon McElligott, Minneapolis, to handle the seafood chain's $40 million account. Select Resources International, West Hollywood, Calif., was the consultant. Doe-Anderson, Louisville, Ky., had been handling on a project basis.

Rand McNally opens agency hunt

[skokie, ill.] Rand McNally & Co. is searching for a first agency to handle its estimated $15 million account. Requests for proposals are due March 31, with presentations the first week of May. The company, which provides travel and map information, is looking for a full-service agency with strong Internet experience.

Rover picks GSD&M; conflicts loom

[lanham, md.] Land Rover North America tapped Omnicom Group's GSD&M, Austin, Texas, for its $30 million creative account, following presentations the week of March 20. Incumbent Grace & Rothschild, New York, wasn't in the review. GSD&M, which has long coveted a car account, bested finalists Kirshenbaum Bond & Partners, New York, and Crispin Porter & Bogusky, Miami. Ford Motor Co.'s deal to acquire Land Rover from Germany's BMW could shorten the relationship, industry observers speculated. Omnicom Group shops handle several major DaimlerChrysler brands. Ford could not be reached for comment.

Ocean Spray offers Cran-America

[lakeville-middleboro, mass] Ocean Spray Cranberries will introduce a new juice blend made with indigenous U.S. fruits -- cranberries, blueberries and concord grapes -- called Cran-America that will debut this Memorial Day for summer distribution, with in-store support. But the product will likely be reintroduced under a different name as a permanent item, with advertising from Arnold Communications, Boston, playing up the ingredients as powerful anti-oxidants.

Subway franchisee fund selects Messner Vetere for $75 mil acc't

[milford, conn.] Subway Franchisee Advertising Fund Trust picked Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, for its $75 million creative and strategy account, previously handled by Publicis & Hal Riney, Chicago.


Competitive Media Reporting released data showing measured media spending increased 10.3% to $87.45 billion in 1999. National newspapers benefited from a more than 20% surge in spending to $3.2 billion, the largest rise for the 11 media categories in the CMR study. . . . Motorola is believed to have given a personal computing system promotions assignment for its cellular phone division to Frankel, Chicago. Frankel could not be reached for comment. A Motorola spokeswoman said she was unaware of any shift to Frankel. . . . Sen. John McCain (R., Ariz.) said last week he wants to await two early summer Federal Trade Commission reports on privacy before his panel reviews any online privacy legislation. . . . Brown-Forman Corp. is launching a $5 million print campaign for its Gentleman Jack Rare Tennessee whiskey. . . . Knowledge Universe's to Kovel/Fuller, Los Angeles, as first agency for the children's Web site's $30 million account. Also, to Kovel, as first agency for its estimated $10 million account. . . . Molson Canada to Media Edge, Toronto, for its English-language media planning and buying business, and to SVY&R/Media Edge, Montreal, for the same in Quebec. Total media is worth more than $50 million annually. The incumbent was Initiative Media, Toronto. . . . American Home Products Corp. to Grey Advertising, New York, from Lowe Lintas & Partners Worldwide for its $35 million Robitussin account. . . . David Yakir, former president-CEO of MacManus Group's interactive subsidiary Blue Marble, New York, has moved over to Saatchi & Saatchi to head its interactive arm, Darwin Digital, also in New York. He will likely serve as president. . . . AltaVista Co. spoofs old-time horror flicks such as "The Incredible Hulk" and "Psycho" in the newest round of branding spots airing during the NCAA March Madness basketball tournament on CBS. Wieden & Kennedy, Portland, Ore., handles. . . . McCann-Erickson Worldwide, Y&R Advertising and FCB Worldwide tied as biggest winners of the Effie awards for effective advertising, with eight each. The New York chapter of the American Marketing Association will hand out awards June 7.

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