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[new york] Interpublic Group of Cos. has acquired a stake in Los Angeles agency Suissa Miller, which has $282 million in billings. IPG's Western Initiative Media, Corp., West Hollywood, Calif., has traditionally done Suissa's media buying. Terms of the deal were undisclosed, but the agency will retain its identity.

Delta, Air France

alliance taps Euro RSCG

[atlanta] The fledgling alliance led by Delta Airlines and Air France has tapped the Euro RSCG Worldwide network for its estimated $30 million global account. The alliance is set to be launched in the first half of the year. chooses

Goldberg for $50 mil acc't

[san francisco], a Web site backed by Ford Motor Co. and offering members a variety of automotive services, picked Goldberg Moser O'Neill, San Francisco, as its first agency. Spending is estimated at $30 million to $50 million.

Boeing returns with image campaign

[seattle] Boeing Corp. this spring is scheduled to break a corporate-image campaign from McCann-Erickson Worldwide, Los Angeles, the first time it has run TV ads in the U.S. in several years, a company spokesman said. Boeing, said to be looking in the long-term to remake itself as a communications company, plans to spend more than $50 million on its brand-image effort, primarily outside the U.S.

Pfizer, Searle pick Lally for new drugs

[new york] Joint marketers Pfizer and the Searle division of Monsanto Co. have tapped Lally, McFarland & Pantello/Euro RSCG to serve as the launch agency for the next-generation of arthritis-treatment prescription drugs after Celebrex, executives close to the marketer said. Lally may play a role in giving the drugs brand names.

Home Shopping Net taps Kirshenbaum

[st. petersburg, fla.] The Home Shopping Network chose Kirshenbaum Bond & Partners, New York, as its first agency for its account valued at $30 million. Kirshenbaum will handle advertising, public relations, interactive, promotion and event marketing for the TV network.

Bush warns of McCain ad plan

[austin, texas] Texas Gov. George W. Bush's campaign last week warned that ad deductibility changes urged by GOP presidential rival Sen. John McCain would severely impact Internet companies. A Bush aide said the governor opposes any change in deductibility. Under Sen. McCain's plan, 80% of ad costs would be deductible the first year, with the rest treated like other expenses offering benefits of more than a year.

Oracle readies Net broadcast network

[redwood shores, calif.] Oracle Corp. is preparing to launch a five-channel Internet audio-video broadcast network next month, offering original content in nine languages, Advertising Age's Business Marketing reports today. Oracle and its business partners will advertise on the net, while Hewlett-Packard Co. and other tech companies will develop programming in exchange for sponsorships.

Y&R stock drops over Sears rumor

[new york] Young & Rubicam's stock dropped 14% Jan. 21 on the rumor that its long-standing relationship with Sears, Roebuck & Co. was in trouble. However, the stock recovered to close at 57 7/8, just 1/4 off the Jan. 20 close. Sears executives denied the rumor. A spokeswoman said, "There is no change in the relationship. Y&R is a valued team player of ours."

P&G unites skincare/makeup duties

[cincinnati] Procter & Gamble Co. consolidated global management of its skincare and makeup brands among top executives in its beauty care division. Among the changes, Susan Arnold, president-global skincare, will add duties overseeing global cosmetics formerly held by A.G. Lafley, who remains president-global beauty care and North America. Marc Pritchard, VP-general manager North America and Latin America cosmetics, adds global responsibility for the Cover Girl brand; Gina Coleman Drosos, general manager, North America skincare and personal cleansing, will oversee Oil of Olay skincare and makeup globally.

DLJ ads tout no commissions

for Super Bowl Sunday trading

[new york] DLJ Direct will break an ad campaign Jan. 26 to back a Super Bowl-theme promotion for its online brokerage, but it won't run during the big game. Print and TV ads from Kirshenbaum Bond & Partners will tout the commission-free trading that will be available through only on Super Bowl Sunday. "Why invest $2 million on one ad in the Super Bowl, when we could invest it on you?" ask the TV spots.


Netpliance is paying a record $3 million for a 30-second commercial on the Super Bowl, according to executives familiar with the deal, Electronic Media reports today. A Netpliance executive and ABC ad sellers declined to comment. . . . Kraft Foods Co. agreed to acquire nutrition/energy bar marketer Balance Bar Co. for $268 million. No decision has been made on whether Kraft will retain Balance Bar agency of record Suissa Miller, Los Angeles. . . . Western Initiative Media Worldwide, New York, said it will resign as strategic media partner for CKE Restaurants chain Hardee's. Hardee's spent $40 million in measured media in the first 10 months of 1999, according to Competitive Media Reporting.

. . . Sun Microsystems last week bowed a $100 million-plus ad campaign with three teaser print ads, created by Lowe Lintas & Partners Worldwide, San Francisco. The business-aimed campaign continues the tagline "The dot in dot-com," but evolves with a "Hollywood" theme. . . . Sara Lee Corp. will form a new retail division to handle the marketing of its newly acquired Chock Full o'Nuts and Nestle USA coffee brands. Sara Lee Coffee & Tea will be headed by President-CEO Hank deBack. . . . to Citron Haligman Bedecarre, San Francisco, from Gardner, Geary, Coll & Young for the online drugstore's estimated $20 million account. . . . Marcello Serpa, partner and creative director of Sao Paulo agency Almap BBDO, will be the president of the main jury at the International Advertising Festival in Cannes in June. . . ., an online new and used car-buying service, kicks off a $35 million campaign Feb. 1 on national cable TV.

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