Published on .

Universal hands DDB Needham $120 mil

[Universal City, Calif.] Universal Studios has chosen DDB Needham Worldwide, New York and Los Angeles, for its media planning and national buying, about $120 million in billings. Focus Media, Los Angeles, gets all local buying, about $40 million to $50 million. TN Media, New York, was also in the review.

Cannes Festival taps Gunn for top post

[London] The International Advertising Festival is expected to announce next month that Donald Gunn, scheduled to retire in October as director of creative resources worldwide at Leo Burnett Co., London, will become festival president, a new position, after his retirement.

Burnett loses as Kraft realigns int'l foods work

[Rye Brook, N.Y.] Leo Burnett Co. was the big loser in a realignment of Kraft International Foods brands. Burnett lost its worldwide mayonnaise business to J. Walter Thompson Co., which handles the brands in the U.S. A spokesman said the moves were to consolidate along brand lines. Ogilvy & Mather, the U.S. agency for Maxwell House, got the brand in Germany from Y&R Advertising. Y&R picked up Suchard confections in some European markets, including the Bulgarian business from O&M. O&M will be agency of record for Tang in all markets except the Philippines, where JWT, given its strength in that market, keeps the business. Kraft said the shifts were "minor in terms of billings changes except in the case of Leo Burnett."

Feds mull Super Bowl for anti-drug ads

[washington] The White House Office of National Drug Control Policy, hoping to get some extra visibility for the launch of its anti-drug advertising in a 12-city test the week of Jan. 18, may seek to buy time on the Super Bowl Jan. 25 in local markets. A decision on the buy depends on the media plan being prepared by Bates USA, New York. Zenith Media is expected to begin negotiating buys in the markets next week.

DoubleClick Internet ad-buying rival formed

[New York] Petry Interactive, Katz Millenium Marketing Group and Interactive Imaginations are merging to form an Internet advertising media buying network to rival category leader DoubleClick. The as-yet unnamed new company also will receive $10 million from investors Big Flower Holdings, Prospect Street NYC Discovery Fund and Travelers Insurance Co.

Shoney's picks L.A. shop for $25 mil account

[Nashville, Tenn.] Shoney's selected Italia/Gal, Los Angeles, an agency with experience in restaurant turnarounds, to handle the estimated $25 million account for its ailing Shoney's Restaurants family-dining chain. McKinney & Silver, Raleigh, N.C., and Partners & Shevack, New York, were finalists. Incumbent Bernstein-Rein, Kansas City, Mo., withdrew from consideration last month. Bill Weilbacher of Bismark Corp., Dennis, Mass., served as consultant for the review.

SyQuest puts $30 mil account in review

[Fremont, Calif.] SyQuest Technology is reviewing its estimated $30 million account, according to those familiar with the plans. Silakhan Route, San Francisco, now handles the account.

Isuzu pumps up '98 ad spending to $120 mil

[Los Angeles] American Isuzu Motors will boost its ad spending 50% in 1988 to $120 million, said Senior VP-General Manager for Light Vehicles Robert Reilly in a story published today in Automotive News. The present "Go farther" tag, created by Goodby, Silverstein & Partners, San Francisco, will continue to be used in the branding campaign.

Dell makes it official on JWT $70 mil win

[Round Rock, Texas] Dell Computer Corp., as expected, picked J. Walter Thompson USA, Chicago, to handle its new estimated $70 million global branding initiative (AA, Nov. 24). The world's No. 3 PC maker said it plans a multiyear broadcast, print and promotional campaign, the largest in its history, starting in the first half of '98. JWT prevailed over Goldberg Moser O'Neill, San Francisco, and Y&R Advertising, New York. Dell reiterated that the incremental assignment does not affect the $60 million U.S. product account at Goldberg.

Crain Communications closes its 'Franchise Times'

[Chicago] Crain Communications Inc. is ceasing publication of Franchise Times, a 10-times-a-year newspaper for prospective and operating franchisees, with the January issue. Cliff Mulcahy, publisher of Franchise Times, has left the company. Crain will make an effort to retain as many FT staff members as possible within the company. "This is a difficult time of year to shut down operations, but after extensive review we don't see any way we can make the publication a financial success," said Rance Crain, president of Crain Communications. "As we enter 1998, we want to focus our energies on the growth opportunities of our many other successfull publications."


Fox Interactive has awarded its $8 million to $10 million account to Butler, Shine & Stern, Sausalito, Calif. There was no previous agency. . . . Bristol-Myers Squibb Corp. is expected to announce a deal to acquire Redmond Products. It is unclear how this might affect Redmond agency Webber Advertising, Minneapolis; Bristol agency Bozell Worldwide; and Clairol's troika of agencies: Grey Advertising, J. Walter Thompson Co. and Wells BDDP, all New York. It's likely the haircare products company will be managed under Bristol's Clairol subsidiary. . . . Stride Rite Corp. named Cliff Freeman & Partners, Mad Dogs & Englishmen and Merkley Newman Harty, all New York, as finalists in the review for its Levi Strauss & Co.-licensed footwear line, according to executives close to the company. . . . BMW of North America's Western Regional Dealers Association has narrowed the list in the review of its $14 million account to incumbent Mendelsohn/Zien, Los Angeles; dGWB, Irvine, Calif.; and Kovel, Kresser & Partners, Venice, Calif. Select Resources International, West Hollywood,

Most Popular
In this article: