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Gateway may hire shop for major-accounts group

[N. sioux city, s.d.] Gateway 2000 is considering hiring an agency for its major-accounts division, targeting big business. Gateway has talked informally with Leo Burnett USA, Chicago, seen as front-runner. The PC marketer in March hired D'Arcy Masius Benton & Bowles, Los Angeles, as worldwide agency on its estimated $70 million account. But it now is letting its four divisions chart their own communications. Two divisions, including the mainstay mail-order unit, are staying at DMB&B.

Mitsubishi picks Deutsch, Grey/ Zimmerman

[cypress, calif.] Mitsubishi Motor Sales of America, looking for one shop for its newly consolidated $65 million to $80 million regional dealer account, picked two in an apparent compromise with the six dealers on the 12-person review panel. Each of the 40 dealer groups will now chose between Grey/Zimmerman, the planned venture between Zimmerman & Partners, Fort Lauderdale, Fla., and Grey Advertising, Los Angeles; and Deutsch, New York. Separately, Automotive News reports Mitsubishi Chief Operating Officer Richard Recchia, who hired Grey in 1985, is expected to step down this week.

SBC set to name winners of 2 reviews

[san antonio] SBC Communications is expected to announce decisions this week on both its $70 million wireless creative review and its $150 million media buying consolidation. Two winners are expected, even though some shops are finalists in both. Finalists for wireless are Campbell-Ewald, Warren, Mich.; Campbell Mithun Esty, Minneapolis; DDB Needham Worldwide, New York; GSD&M, Austin, Texas; and McCann-Erickson Worldwide, New York. Media finalists are Leo Burnett USA, Chicago; DDB Needham's Optimum Media; and GSD&M.

Forman exits Wells; Perkins new prez

[new york] Paula Forman resigned as president of Wells BDDP, effective immediately. She was replaced by Bill Perkins, formerly exec VP-business development. Ms. Forman and Wells BDDP Chairman-CEO Frank Assumma had personality conflicts and business differences in recent months, according to executives close to the agency, who said she was locked out of the office Dec. 5. Ms. Forman has been a key player in Wells' relationship with key clients, most notably Procter & Gamble Co.

IBM is exiting Comdex next year

[armonk, n.y.] IBM Corp., the world's No. 2 PC marketer, is pulling out of Ziff-Davis' Comdex shows effective next year. This follows the earlier departure of No. 1 Compaq Computer Corp. and No. 3 Dell Computer Corp. from the show floor of Comdex/Fall, the nation's biggest computer show. IBM said the frenetic show is "not necessarily the best way" to get across its complex story of selling customer "solutions."

Nielsen has mixup over sweeps postcards

[new york] Nielsen Media Research had a big snafu during the recent November sweeps. In week three Nielsen sent out 40,000 postcards reminding viewers to send in their diaries; the postcards arrived either before or just after the diaries. Then, in week four, 40,000 postcards were supposed to go out telling viewers to expect the diaries but were never sent.

Study: Interactive ads aid click-through

[new york] A study showing that click-through rates double when the banner ad contains interactive elements is expected to be released today by Grey Advertising and ASI Research. Sponsored by Intel Corp., Softbank and the Advertising Research Foundation, the research also shows larger ads garnered a 44% higher click-through rate than traditional banners.

McDonald's to test video walls of Disney fare

[oak brook, ill.] McDonald's Corp. is planning to test its planned video walls in about 50 stores starting sometime this month and running through February, according to an executive with knowledge of the plans. The video walls will show clips from a number of movies and TV shows produced by Walt Disney Co.

FCC fines public TV outlet WTTW for running commercials

[washington] The Federal Communications Commission fined Chicago public station WTTW-TV $5,000 for illegally running what it said were commercials for Zenith Electronics Corp., Amoco Oil Co. and Sun America in 1996 and 1997. The FCC also said Prudential Securities' underwriting announcement for "Wall Street Week" on PBS stations is an illegal ad.

FCB revamps in S.F. to bolster Levi's bid

[san francisco] Foote, Cone & Belding's office here has brought in Tim Elliott, exec VP and worldwide account director on Citibank at FCB New York, to head up its bid to retain the $90 million Levi Strauss & Co. account. Other changes include the addition of Stewart Pearson, who heads FCB's direct operations in Hong Kong (for more details go to


Chandon Estates to D'Arcy Masius Benton & Bowles, Los Angeles, for its estimated $15 million to $20 million wine account. DMB&B will create the company's first global ad campaign. . . . Goldberg Moser O'Neill, San Francisco, resigned the estimated $8 million account of software maker Symantec Corp. . . . Staples has retained Pro Media, Needham, Mass., for the office supply retailer's $25 million media account after a review. . . . Deloitte & Touche Consulting today is running one-time ads in The Wall Street Journal and Financial Times, positioning it as a stable alternative to an industry rocked by mergers. Tierney & Partners, Philadelphia, handles and is launching a campaign in the first quarter of 1998. . . . Ameritech Corp. will announce a high-speed Internet access service over asymmetric digital subscriber lines next week in Chicago. . . . J. Walter Thompson USA, Los Angeles, has stepped up its presence, naming Peter Stranger, formerly manager partner, Bozell, Costa Mesa, Calif., as exec VP-general

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