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Bausch & Lomb unites $70 mil at Bozell

[rochester, n.y.] Bausch & Lomb hired Bozell Worldwide in a consolidation of its worldwide vision-care account. Billings are estimated at $55 million to $70 million; the U.S. portion is estimated to be less than $30 million. Bozell's New York office will lead the account, which includes ReNu solution, its new MultiPlus extension and all contact lens and lenscare brands. Agencies previously holding major parts of the business include Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Warwick Baker O'Neill, both New York, and Draft Worldwide, Chicago.

O&M expected to name Boyko as co-president

[new york] Ogilvy & Mather is expected today to name Rick Boyko co-president of its office here, sharing the title with Bill Gray, senior partner and managing director. Mr. Boyko, joint creative head of O&M New York, refused comment, and other Ogilvy officials did not return phone calls.

Y&R may be back in contention for Dell

[round rock, texas] Y&R Advertising, New York, and sister shop Wunderman Cato Johnson are doing a brand project for Dell Computer Corp., apparently putting Y&R back in the running for Dell's estimated $70 million global brand account, people close to the situation said. J. Walter Thompson USA, Chicago, has been considered the front-runner. Separately, Young & Rubicam's Landor Associates, New York, and Omnicom Group's Interbrand Schechter, New York, are said to be talking to Compaq Computer Corp. about brand consulting; the marketer said it may hire a brand management consultant.

GM should pick agency for China soon

[hong kong] Shanghai General Motors will pick an agency this month for China after a long pitch involving Bates Worldwide, which does not handle General Motors Corp. anywhere in the world, and GM agencies McCann-Erickson Worldwide and D'Arcy Masius Benton & Bowles.

Georgiadis joins Walker Media as partner

[london] Phil Georgiadis, the chief executive of U.K. operations for Interpublic Group of Cos.' Initiative Media and a member of the media buyer's worldwide board, has resigned to become an equity-holding partner in Walker Media. Walker is the media buying joint venture being launched in January by M&C Saatchi and Christine Walker, Zenith Media's former U.K. chief executive.

Colgate Total will get $52 mil in media

[new york] Colgate-Palmolive Co. will spend more than $52 million on measured media for the launch of Colgate Total toothpaste, plus $48 million on promotion including more than 30 million consumer samples, and $20 million in professional support (AA, July 28). Y&R Advertising handles general-market ads.

Ketchum, Saatchi out of SBC review

[san antonio] Ketchum Advertising, San Francisco, and Saatchi & Saatchi Worldwide, New York, are no longer in the $70 million SBC Communications wireless consolidation review. Still believed to be in the running are Leo Burnett USA, Chicago; GSD&M, Austin, Texas; and Campbell-Ewald, Warren, Mich. Final pitches are expected next week.

'Nothing Sacred' down to 6 minutes in nat'l ads

[new york] "Nothing Sacred" -- the ABC show about a Catholic priest that's been plagued by low ratings and an ad-boycott effort -- had only 6 minutes of national ads for its Nov. 13 hourlong episode. Most hourlong dramas have at least twice that.

McClatchy wins bid for Cowles Media

[sacramento, calif.] McClatchy Newspapers emerged as the surprise winner in the bid for Cowles Media. In a deal struck last week reported to be worth $1.4 billion, estimated at 10 to 11 times 1998 cash flow, McClatchy will add the Minneapolis Star-Tribune to its 10 other dailies.

Leap merges Kang & Lee with YAR Communications

[chicago] Leap Group completed its acquisition of Kang & Lee Advertising, New York, and merged it with YAR Communications to form new multicultural agency One World Communications, New York. The new shop has billings estimated at $260 million, and will be headed by Yuri Radzievsky, formerly YAR's president-CEO.

Ryder TRS review down to Campbell, DMB&B

[denver] Fallon McElligott, Minneapolis, and Grey Advertising, New York, dropped out of Ryder TRS' $20 million review, leaving two finalists: Campbell-Ewald, Warren, Mich., and D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich.


Leo Scullin is leaving his post as VP-director of marketing services at America Online, Dulles, Va., later this month. Also, Steve Keenan to the new post of VP-marketing and operations, from marketing and ad consultant. . . . CKS Group closed Nov. 14 at $12.56, down slightly from its Nov. 10 meltdown, when it crashed 63% to $13.38 from $36.25. The ad and new-media agency's stock tumbled after saying it would earn just 6 cents to 10 cents a share in its fourth fiscal quarter, vs. analysts' projections of 24 cents. . . . Merck & Co.'s new anti-hair loss pill, Propecia, is expected to receive more than $20 million in direct-to-consumer media support via Y&R Advertising, New York, and is likely to receive full Food & Drug Adminstration approval by early 1998, following an initial OK last week. . . . Marian Salzman to director of Brand Futures Group, a new New York research group at Young & Rubicam, from head of the Department of the Future at TBWA International. . . . Agfa-Gevaert Group to Mullen, Wenham, Mass., from Anderson & Lembke, New York, for its $12 million to $14 million account. . . . Michael Powell, a new Federal Communications Commission member, said he opposes a separate FCC inquiry into liquor ad issues. . . . General Motors Corp.'s Cadillac Catera animated duck mascot plays a reduced role in the sedan's estimated $30 million 1998 model campaign. Ads from D'Arcy Masius Benton & Bowles, Troy, Mich., break today on national TV. . . . Martin Quinn to director of advertising for all brands in Europe for Coca-Cola Co., Atlanta, from account director on Pepsi-Cola at Clemenger/ BBDO, Sydney. He succeeds Neil

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