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Long John Silver's kicks off $60 mil campaign

[lexington, ky.] Long John Silver's launches a $60 million image campaign today with a new tagline, "Feel the glow," via Jordan, McGrath, Case & Taylor, New York. The first 30-second spot runs through Christmas in 70 spot markets, linked to a 99 cents sandwich promotion and a $1.99 value meal.

Quaker State seeks shop for motor oil account

irving, texas] Quaker State Corp., which moved its $20 million motor oil account in-house in September, expects to pick a new agency by Jan. 1. Bill Tucker, VP-marketing, said there will be no formal review. Mr. Tucker said he doesn't plan to talk to any shops beyond four or five undisclosed ones.

SBC narrows creative

review to 5 shops

[san antonio, texas] SBC Communications' $70 million wireless consolidation review has been narrowed to five agencies. Among those still believed to be in the creative review: Ketchum Advertising, San Francisco; GSD&M, Austin, Texas; and Leo Burnett USA, Chicago.

Tribune Co. bid for Cowles to exceed $1 bil

[chicago] Tribune Co. is mounting a bid to acquire the Minneapolis Star-Tribune's parent, Cowles Media Co., Crain's Chicago Business reports today. The offer is expected to exceed $1 billion. Cowles had 1996 revenue of about $500 million. Washington Post Co., which owns 28% of Cowles, is considered by observers the leading candidate to acquire Cowles.

USPS taps FCB for

Global Priority Mail spot

[washington] U.S. Postal Service said Foote, Cone & Belding, New York, which handles domestic Priority Mail and package advertising, will do a TV spot and perhaps radio and print for Global Priority Mail, an account handled by Y&R Advertising, New York. The postal service denied the account was moving, saying it wanted to add a single "What's your global priority?" spot to leverage its U.S. campaign for international destinations.

Baskin-Robbins serves Deutsch $25 mil account

[glendale, calif.] Baskin-Robbins USA awarded its estimated $25 million account to Deutsch, Santa Monica. D'Arcy Masius Benton & Bowles, Los Angeles, is the previous agency. Consultant Jack McBride, Modesto, handled the review.

Capital Publishing

looking at buyout

[new york] Capital Publishing, publisher of Worth, Civilization and American Benfactor, has hired Ladenburg Thalmann & Co. to seek new capital to finance plans for expansion. Capital CEO Randy Jones is looking for $75 million to $100 million either to buy out majority owner Fidelity Capital or reduce its stake. He also has said he would like to launch or acquire more publications.

Mississippi replaces

tobacco outdoor board

[jackson, miss.] The state of Mississippi last week took over its first tobacco outdoor board, which came down as the result of the state's pact with tobacco marketers. The board was replaced with an anti-tobacco ad from Maris, West & Baker, reading, "Your parents did it. How cool can it be?"

JWT redoing Taurus

creative per Ford

[detroit] At the request of client Ford Motor Co.'s Ford Division, J. Walter Thompson USA is redoing TV creative for its flagship Taurus sedan, executives close to Ford said. JWT declined comment; a Ford spokesman couldn't confirm the change. JWT also was forced to redo TV lifestyle ads that launched the redesigned Taurus as a '96 model.

NBA re-signing with NBC, Turner for TV deals worth $2.2 bil

[new york] National Basketball Association could announce as early as this week that it has renewed its TV deals with NBC and Turner Sports. The two four-year deals could net the NBA $2.2 billion, double what NBC and Turner Sports pay now. It remains to be seen if the increases will lead to more telecasts and more ad inventory. Regardless, NBA sponsors say they expect to be stuck with the bill, paying more to keep their competitors from snatching up the added inventory.

Nissan's Frontier pickup gets

$25 mil launch campaign

[carson, calif.] Nissan Motor Corp. USA launched a $25 million campaign for its new Frontier pickup last night during "The X-Files" on Fox. The spot was directed by Spike Jonze, known for rock music videos. TBWA Chiat/Day, Venice, handles. Ads will run through most of December.

Spivak, leaving JWT, may be

talking with BDDP Group units

[new york] Helayne Spivak, worldwide creative director at J. Walter Thompson Co., resigned last week. Industry speculation is that Ms. Spivak is in talks to take a position at Wells BDDP or its parent BDDP Group (AA, Oct. 20). JWT CEO Chris Jones said there is no plan to replace Ms. Spivak at this time.


Ameristar Casinos, Las Vegas, has awarded its $10 million account for its newest casino property, the Reserve, to Seiniger Advertising Group, Beverly Hills, Calif., which beat out Kovel Kresser, Santa Monica. . . . AT&T Wireless Services is said to be contacting agencies about its account. McCann-Erickson Worldwide, San Francisco, currently has the business. . . . Aiwa America, a consumer electronics marketer, awarded its $10 million account to Gigante Vaz Partners, New York. Previous agency was Holland Advertising. . . . Amy Schoening rejoined Banana Republic after a hiatus as director of brand planning, a new position; she had earlier held the title director of marketing. . . . Club Med has awarded its estimated $8 million account to Lowe & Partners/SMS, New York, without a review. Messner Vetere Berger McNamee Schmetterer/Euro RSCG resigned the account

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