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[battle creek, mich.] Kellogg Co. is talking to ad agencies, including Y&R Advertising, New York, about an assignment for its Functional Foods Division, which handles "nutraceutical" products. A Kellogg spokesman said the company is reviewing proposals from agencies but would not specify billings or a timetable for the review.

NFL signs Southwest

for airline sponsorship

[new york] The National Football League has inked Southwest Airlines to a four-year sponsorship deal estimated to be in excess of $5 million in cash and services. The NFL's airline category has been vacant since Delta Air Lines left in 1995. The sponsorship differs from other NFL deals in that Southwest can't use NFL team logos, as each club has its own airline sponsor. Southwest, the largest airline advertiser on NFL broadcasts, will launch an NFL-themed ad campaign Nov. 9 from GSD&M, Austin, Texas.

MasterCard moving Latin America to McCann

[new york] MasterCard International is expected to consolidate more of its advertising with McCann-Erickson Worldwide by moving its $15 million Latin America account there within two weeks. McCann already handles MasterCard in the U.S., Africa and the Middle East. Foote, Cone & Belding is the incumbent for Latin America.

Epson eyes West Coast for $20 mil account

[torrance, calif.] Epson America began a review of its estimated $20 million account, seeking a creatively driven agency with a strong West Coast presence. Effective Marketing Strategies, Marina del Rey, is review consultant. Ammirati Puris Lintas, New York, resigned the account Oct. 31. Jeff Marks, Epson director of marketing communications, said the printer marketer already had been planning a review that did not include Ammirati, with which he said Epson had "certain philosophical areas of disagreement." Mr. Marks said he hopes to hire a new agency by late January.

Mercedes launches

$5 mil C-Class drive

[montvale, n.j.] Mercedes-Benz of North America breaks a four-week, $5 million push today for its 1998 C-Class with the first of two, 30-second commercials on spot TV and national cable. Robert Goulet spoofs himself singing "It's Impossible" touting the car's price value. Lowe & Partners/SMS, New York, handles.

Dell favoring two shops for global branded

[round rock, texas] Dell Computer Corp. is focusing its review for a new global branding assignment on J. Walter Thompson USA, Chicago, and Goldberg Moser O'Neill, San Francisco, with Y&R Advertising, New York, seen as a long shot, according to people close to the review. Goldberg is agency on Dell's estimated $60 million U.S. account. Grey Advertising, New York, and Leo Burnett USA, Chicago, which earlier talked to Dell, are no longer involved. A decision is expected this month.

IDV consolidates $40 mil spirits account at JWT

[london] U.K. spirits group IDV is moving a $40 million combined global advertising account for two brands, J&B whisky and Cinzano vermouth, to J. Walter Thompson Co., London, from different agencies around the world. The only exception appears to be the J&B assignment in Spain, which stays at Young & Rubicam, Madrid.

Citron Haligman out

of Mitsubishi review

[san francisco] Citron Haligman Bedecarre dropped out of Mitsubishi Motor Sales of America's $65 million to $80 million dealer group account review. Mitsubishi will hear presentations Nov. 10 and 11 from Deutsch, New York; Foote, Cone & Belding, San Francisco; and Grey Advertising, Los Angeles, pitching with Zimmerman & Partners, Fort Lauderdale, Fla.

FCB's Thompson to lead pitch

to retain Levi's $90 mil account

[san francisco] Foote, Cone & Belding Worldwide Creative Director Geoff Thompson has been called in to lead the agency's pitch to retain the $90 million Levi Strauss & Co. account. Paul Wolfe, exec VP-executive creative director at FCB's San Francisco shop, won't participate. Levi Strauss, meanwhile, has begun to collect credentials from a number of creative shops, including some with presumed conflicts such as Lowe & Partners/SMS, New York, and Goodby, Silverstein & Partners, San Francisco.


[irvine, calif.] Taco Bell is expected to name TN Media, New York, its media agency of record for national and local broadcast. The account is currently at BJK&E Media, New York, but with the pending merger of BJK&E parent Bozell Worldwide and TN Media parent True North Communications, it is expected TN Media and BJK&E Media will also merge. According to Competitive Media Reporting, Taco Bell spent $160 million on national and local broadcast in 1996.


ACI Micro Systems said it will offer build-to-order PCs on Wal-Mart Stores' Wal-Mart Online ( to compete with direct sellers including Gateway 2000 and Dell Computer Corp. . . . Scott Gilbert, new CEO of Saatchi & Saatchi Pacific, Torrance, Calif., has reorganized management on the Toyota account: Marianne Bess, formerly management director at Team One Advertising, takes over as management director on brand and truck advertising. Bill Gordon, formerly account supervisor at Saatchi, will become account director on the car group. Mark Bilfield, formerly with TBWA Chiat/Day, will head Integrated marketing. . . . Fruit of the Loom narrowed its agency search to four finalists: Warwick Baker O'Neill, Kirshenbaum Bond & Partners and Mezzina Brown, all New York; and Lois/EJL, Chicago. Finalists will present the week of Nov. 17, with a decision expected in early December. . . . Purple Moon Media this week launches a $5 million ad campaign for Purple Moon, a highly touted CD-ROM aimed at girls. Hoffman/Lewis, San Francisco, handles. . . . Roadhouse Grill awarded WestWayne, Atlanta, its $5 million account. Mitchell Advertising, Winter Park, Fla., is the

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