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Compaq recruits Salzman

for key advertising post

[houston] Andrew Salzman is joining Compaq Computer Corp. today in the new post of VP-brand strategy and advertising. Mr. Salzman, who left a top marketing post at Eastman Kodak Co. late last year, will report to VP-Marketing and Communications Dave Middleton and take the lead in developing a global brand campaign set to break in January. Ammirati Puris Lintas, New York, which won the consolidated $200 million global account in June, today will present creative ideas at a critical meeting. Executives close to Ammirati said the agency is under serious pressure, but Mr. Middleton said the shop is doing "a very good job."

Bronner will quit

AT&T Universal Card biz

[boston] Bronner Slosberg Humphrey, which last week won part of the American Express Co. direct marketing business, is expected to resign its estimated $10 million direct mail account for the competing AT&T Universal Card from AT&T Corp. AT&T now is evaluating whether to conduct a review, bring the account in-house, or hand it off to an incumbent agency, possibly Husk Jennings, Jacksonville, Fla.

Mazda revs up '98 ads

for Oct. 5 launch

[irvine, calif.] Mazda Motor of America breaks its '98 model campaign Oct. 5. The swan song from Foote, Cone & Belding, Santa Ana and San Francisco-which resigned the $240 million account in July-is sans the "Passion for the road" tag.

NBC leads after

1st week of new season

[new york] Buoyed by its live telecast Sept. 25 of hit hospital drama "ER," NBC led the prime-time ratings race through the first four nights of the new TV season. NBC's average 14.6 rating and 23 share Monday to Thursday easily beat No. 2 CBS' 10.5/17 and ABC's 9.6/15. Fox came in with a 6.0/9. NBC's "ER" premiere earned a 28.5 rating and 45 share, touted by the network as the most viewers ever for the season premiere of a drama series. NBC led among viewers ages 18-to-49 with a 10.2 rating, followed by ABC with a 6.0; CBS, 4.8; and Fox, 4.3.

KFC, Pizza Hut select

new marketing chiefs

[louisville, ky.] New chief marketing officers have been named for KFC and Pizza Hut, two of the brands being spun off from PepsiCo next week into Tricon Global Restaurants. Terry Davenport moves to KFC from chief marketing officer, Einstein/

Noah Bagel Corp., Golden, Colo.; Brad Gier goes to Pizza Hut from senior VP-marketing, KFC. Also, Bill Cobb was named senior VP-marketing for the international division of Tricon, from senior VP-marketing, Pizza Hut.

Microsoft hires ICM to

pursue traditional media

[redmond, wash.] Microsoft Corp.'s Microsoft Network hired International Creative Management, Beverly Hills, Calif., as agent to work on extending its Internet properties into traditional media. MSN seeks to exploit its online brands and content in such areas as TV, print, merchandising and film (AA, Sept. 15). ICM has built a burgeoning practice in the convergence of entertainment and technology.

Bausch & Lomb names 5

finalists for $55 mil biz

[rochester, n.y.] Bausch & Lomb named five finalists for its estimated $55 million Vision Care global consolidation. J. Walter Thompson Co. and Bozell Worldwide, New York; and incumbents Ogilvy & Mather Worldwide and Grey Advertising, New York, and Pahlings Walters Targis, London, pitching with Consumer Healthworks, New York, are still in the running.

Apple 'Thinks Different'

in new ads

[cupertino, calif.] Apple Computer Interim CEO Steve Jobs said the 60-second launch spot for its "Think Different" TV brand campaign "celebrates the soul" of ailing Apple. Mr. Jobs however killed a second :60 on Sept. 26. The campaign was scheduled to begin

Sept. 28., and will show customers Apple is coming back by returning to its core values, Mr. Jobs said. TBWA Chiat/Day, Venice, Calif., rehired last month on the $80 million-to-$90 million U.S. account after being fired a decade ago, used footage of various creative people who "think different." TBWA also is working on print and other components for the effort.

GM talks to DMB&B,

McCann on China account

[shanghai] General Motors Corp. is talking to agencies, including roster shops D'Arcy Masius Benton & Bowles and McCann-Erickson Guangming, about its new Buick business in China.

Perrier serves global

water biz to O&M in Paris

[london] Perrier is moving its worldwide account for Perrier mineral water to Ogilvy & Mather Worldwide, Paris, from Publicis Communication, Paris. Nestle assigned Publicis the task of launching Nestle mineral water, with a rollout scheduled to start in Germany in October.

Reebok taps Wardley

for worldwide ad post

[stoughton, mass.] Reebok International has hired John Wardley, formerly senior ad director at the Coca-Cola Co., as director of worldwide advertising, a new post. Separately, Reebok is seeking agencies to handle its global soccer account, now unassigned. Heater Advertising, Boston, is in the running.


IBM Corp. next week begins a major TV and print Internet commerce campaign from Ogilvy & Mather, New York, with teasers this week. . . . Honeywell is talking to Foote, Cone & Belding and J. Walter Thompson USA, both New York, and possibly other agencies, in a review for its corporate account, currently unassigned. . . . Pitney Bowes is talking to shops about its account, according to ad agencies. Deutsch, New York, is the office product maker's main agency. . . . Warner Bros. Consumer Products has contacted agencies about an assignment. . . . Club Disney is expected to soon assign its $1 million to $5 million account to Goldberg Moser O'Neill, San Francisco. Wunderman Cato Johnson, San Francisco, is the incumbent. . . . Pierre Lecosse to president-CEO of Euro RSCG Europe, replacing Nick Baum, who became exec VP of Euro RSCG Worldwide at the end of 1996. Mr. Lecosse, who was CEO of Euro RSCG Asia/Pacific, will retain the chairman post. . . . Crystal Cruises to Goodby, Silverstein & Partners, San Francisco, from Citron Haligman Bedecarre for its estimated $5 million account

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