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CVS shifts $30 mil to Bates USA

[woonsocket, r.i.] CVS Corp. chose Bates USA, New York, as creative agency, replacing Ingalls, Quinn & Johnson, Boston. Spending is estimated at $30 million for the drugstore chain. Publicis/Bloom, New York was a finalist.

Olds will whittle select agencies to 4

[lansing, mich.] General Motors Corp.'s Oldsmobile division will cut to four its list of seven select agencies handling regional dealer ad groups, which spent $49 million last year. Olds expects to make the decision in the next 60 days. Olds says the move will better align the groups with its sales regions, cut from seven to four earlier this year. GM's Chevrolet and Pontiac-GMC divisions have made similar changes.

Starbucks seeks shops for local store marketing

[seattle] Starbucks Coffee Co. is searching for several agencies to service the company with local store marketing and community relations in about eight markets in the U.S. and Canada. Consultancy Select Resources International, West Hollywood, Calif., is handling the search. Goodby, Silverstein & Partners, San Francisco, remains Starbucks' agency of record.

Reebok moves $90 mil in media buying to Grey

[stoughton, mass.] Reebok International has selected Grey Advertising, New York, to handle its $90 million global media buying account. Grey beat out D'Arcy Masius Benton & Bowles, New York. Leo Burnett USA, Chicago, was the incumbent. Reebok is now scouting for agencies to handle creative assignments, but has decided that Heater Advertising, Boston, will have the lead role. Grey's win comes a week after snaring HFS' $100 million global media account and $20 million in media work from SmithKline Beecham.

Agencies say Mazda review list in works

[irvine, calif.] Mazda Motor of America denied a report from agencies that it has begun contacting shops on its $240 million review. One agency said Mazda has prepared a long list and will cut to three finalists for presentations. Agencies believed to be under consideration include Carmichael Lynch and Martin/Williams, Minneapolis; Deutsch, Santa Monica, Calif., and New York; Kirshenbaum Bond & Partners, New York; Ogilvy & Mather, Los Angeles; and Wieden & Kennedy, Portland, Ore. Agencies declined to comment or couldn't be reached at press time. Goodby, Silverstein & Partners, San Francisco, has American Isuzu Motors and Porsche Cars North America and said it is not interested. Foote, Cone & Belding, Santa Ana, Calif., resigned the account in July. Mazda, meanwhile, will show FCB's final campaign this week at its annual dealers meeting.

Calvin Klein offerspinup posters in mags

[new york] Calvin Klein Inc. is spending $500,000 of its $7 million fall jeans ad budget on pinup size posters tucked inside the front covers of the September issue of Spin and October issue of YM. The company has done poster inserts before, but never upfront. In-house agency CRK Advertising has also put together a 16-page, free-standing color insert for CK Calvin Klein apparel and accessories bowing Sept. 7 in Sunday newspapers in five major markets.

Coleman approaches agencies on $5 mil acc't

[wichita, kan.] Coleman Co. is talking to agencies about its estimated $5 million account, with agencies presenting to the sporting goods company this month. Martin/Williams, Minneapolis, is Coleman's agency of record. Separately, executives at Martin/Williams said they were preparing a proposal to continue handling U.S. advertising while sister shop BDDP, Paris, would handle European advertising, which is estimated at less than $5 million. Coleman didn't return calls at press time.

Financial company opens $10 mil review

[san francisco] Consultancy Holding Associates is contacting East Coast agencies to handle an undisclosed financial company's $5 million to $10 million account.

Forbes will acquire N.Y. Times Custom Publishing Group

[new york] Forbes Inc., publishers of Forbes and American Heritage, has agreed to acquire the publishing assets of The New York Times Custom Publishing Group in a reported $2 million deal. Forbes will publish quarterly Four Seasons Hotels & Resorts for the Four Seasons Hotel chain, as well as IBM Corp.'s corporate client publication Beyond Computing, which has nine issues a year.

Kodak eventually plans ads for new photo store chain

[rochester, n.y.] Eastman Kodak Co. plans to nationally advertise its new co-branded Kodak Image Center Solutions photo stores after it reaches a "critical mass" of such operations, but declined to define when. It plans up to 500 stores that will sell a complete array of its products within three to five years and in the meantime will offer retailers local co-op ad dollars.


Penske Auto Centers to Campbell Mithun Esty, Minneapolis, from Harris, Baio & McCullough, Philadelphia, as agency of record. Billings are estimated at $15 million to $22 million. .*.*. Dairy Management to Leo Burnett USA, Chicago, from Grey Advertising, New York, for its $18 million to $20 million cheese account. . . . Leo F. Mullin to president-CEO of Delta Air Lines, Atlanta, from vice chairman of Unicom Corp. and Commonwealth Edison. . . . WPP Group reported profits went up 10% to $156 million during the first half of 1997 from the same period last year on revenues of $1.36 billion, down 0.3%. . . . Daniel B. Lovinger to VP-international sales at NBC, London, with responsibility for the U.S.-based international sales group, from VP-international business development, Turner Broadcasting System. . . . Sunbeam Corp. was the first marketer to team up with the American Medical Association in an endorsement deal, behind the Health at Home line of thermometers, heating pads and other items. . . . America West Airlines selected New York- and Dallas-based Achenbaum

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