[cranbury, n.j.] Carter-Wallace has consolidated $20 million to $30 million in network and cable media buying at Zenith Media, New York, according to executives close to the company. Brands moving to Zenith from Botway, New York, include First Response, Arrid, Nair and Pearl Drops. Avrett, Free & Ginsberg and Bates USA, both New York, continue to handle creative.
$10 MIL AIM ACCOUNT AWARDED TO DEUTSCH
[houston] AIM Management Group-the 12th-largest mutual funds company in the country-has awarded Deutsch, New York, its $8 million to $10 million account. Deutsch will create AIM's first consumer-directed branding campaign. Also in contention was TBWA Chiat/Day, Venice, Calif.
JWT PRINT BUYING TO MIMIC SPOT, NETWORK
[detroit] J. Walter Thompson USA is reorganizing its print media buying along the lines of its spot and network buying. Bob Mancini, senior partner-director of media, will head the new print buying unit. He reports to New York-based Jean Pool, exec VP-director, North American Media Buying Services.
AT&T DISCONNECTS BBDO FROM $10 MIL ACCOUNT
[basking ridge, n.j.] AT&T Corp. and BBDO Worldwide, New York, have ended their relationship because the agency is participating in the review for GTE Corp.'s $80 million corporate branding account. In addition to project work-including the 1996 Olympics-BBDO handled the $10 million 1-800-CALL-ATT work. AT&T's lead agency, Foote, Cone & Belding, New York, has been assigned that business.
P&G, MICROSOFT EYE PROMOS VIA PCS
[redmond, wash.] Microsoft Corp. and Procter & Gamble Co. are talking about using the Internet to send automatic periodic deliveries of P&G promotional screen savers and "wallpaper," the background on a PC screen, according to an executive familiar with the talks.
NETSCAPE SPLITS FROM EURO RSCG DAHLIN
[mountain view, calif.] Netscape Communications Corp. this week will begin a review on its estimated $10 million ad account. The software company said it and Euro RSCG Dahlin Smith White, Salt Lake City, mutually agreed to part because of a client conflict in the Euro RSCG network.
HEARST CONSIDERS BARBARA SMITH TITLE
[new york] Hearst Corp. is said to be mulling a new magazine built around author/restaurateur Barbara Smith to compete with Martha Stewart Living. "We're in the very preliminary stages of talking," said a Hearst spokesman.
FISHER-PRICE PUTS LITTLE PEOPLE IN REVIEW
[east aurora, n.y.] Mattel's Fisher-Price launched a review for its Little People line. Roster agencies Ogilvy & Mather and Y&R Advertising, both New York, and Foote, Cone & Belding, Los Angeles, are participating. Agency executives denied they are pitching for Fisher-Price's entire $50 million U.S. account, absorbed last week by Y&R from subsidiary Waring & LaRosa. Fisher-Price couldn't be reached for comment.
RIVER RANCH INTRODUCES WEIGHT WATCHERS SALADS
[dallas] River Ranch Fresh Foods is licensing the Weight Watchers trademark from H.J. Heinz's Weight Watchers Gourmet Food Co. for a line of pre-packaged salads slated for national rollout later this year. The four-flavor line comes in bags or a pre-packaged kit including a Weight Watchers cookie, salad dressing, croutons, napkin and fork. Couponing, sampling and in-store promotions are planned.
P&G, FIGHTING SALES WOES, TRIES REPACKAGING CREST
[cincinnati] Procter & Gamble Co. is repackaging Crest toothpastes as it tries to reverse sales and market share declines (AA, Aug. 5, et seq.). The new packaging-white with colored pennants-is consistent with that for Crest Multicare toothpaste, expected to be launched nationally this spring, and will be reflected in ads from D'Arcy Masius Benton & Bowles, New York.
TURNER BROADCASTING SYSTEM SCORES COUP WITH 'EVITA' BUY
[new york] Hollywood Pictures' "Evita," the hit film starring Madonna, will bypass the traditional TV networks and premiere on Turner Broadcasting System's TBS or TNT instead. Other major films TBS has purchased were bought from sister Time Warner divisions. Purchase of the film advances Turner's recent strategy of buying major films in an effort to boost ratings.
DISNEY, GM DEAL WILL GIVE AUTOMAKER EARLY ACCESS
[detroit] General Motors Corp. said its new deal with Walt Disney Co. allows the carmaker to get involved early in movie or broadcast links with Disney's ESPN and ABC channels. The marketer declined to reveal if it has right of first refusal on deals stemming from the estimated $100 million partnership.
American Suzuki Motor Corp.'s motorcycle division, Brea, Calif., awarded two regional projects worth $1.5 millionin total.brj to Rogge Effler, Santa Monica, which has the $8 million national account. . . . Omnicom Group, New York, as expected announced a substantial minority investment in Organic Online, a Web design and development agency in San Francisco. Organic will become the sixth agency in Omnicom's fledgling interactive group, which will be named Communicade and run by Felice Kincannon. . . .Tom Harrison to president-U.S. operations, Omnicom Group's Diversified Agency Services, from president, Diversified Healthcare Communications. Also: Michael Birkin to president-international operations from managing director-Europe. The two, both based in New York, take over duties of Peter Jones, who is retiring.
. . . E*Trade Securities, an online securities firm in Palo Alto, Calif., is