American Media set to make agency choice
[lantana, fla.] American Media (National Enquirer and Star) is expected to make a decision this week about its ad campaign plans. Currently five agencies are competing for the $50 million account: Arnell Group, Mad Dogs & Englishmen, Della Femina/Jeary & Partners, Mezzina/Brown & Partners, and Spier, all New York. The assignment could be split in two, with a different agency for each publication, said a spokesman. Or "we would buy work from people and take the account in-house," he said.
4 shops left in Grand Marnier review
[new york] Grand Marnier is down to four finalists in its estimated $5 million review. In contention are DiNoto/Lee, Margeotes/Fertitta & Partners, Warwick Baker O'Neil and Holland Advertising. Incumbent Kirshenbaum Bond & Partners split earlier this year with Grand Marnier, which is part of Diageo's Schieffelin & Somerset Co. The review consultant is AAR/Bob Wolf.
Toyota rewrites 'Everyday' tagline
[torrance, calif.] As anticipated, Toyota Division is tinkering with its umbrella ad theme in the 2000 model year, Automotive News reports today. The new tag will chop "Everyday" into "Every day," and put another word, such as "Value" or "Quality," in front, depending on the campaign, said VP-Marketing Steve Sturm. The "Everyday" tagline was introduced in fall 1997. Also, Toyota Division launches the Tundra, its first full-size pickup, this week on national TV with a $40 million media blitz. Ads for the Tundra are from Saatchi & Saatchi's Torrance office.
Bill would make ad-buy bias a crime
[washington] U.S. Rep. Bobby Rush (D., Ill.) proposed "fairness in advertising" legislation making marketer discrimination against minority-owned or -formatted stations in ad buys a crime and requiring the Federal Communications Commission to issue rules.
Marriott launching $5 mil Ramada ads
[washington] Marriott International will launch an estimated $5 million print campaign in June for its Ramada International Hotels & Resorts line, which it purchased in 1997 from Renaissance Hotel Group along with other brands. Warren/Kremer/CMP, New York, which became Marriott's first agency for the chain last month, handles. The Ramada International line includes 26 properties with plans for 35 more.
Ecampus.com picks DeVito/Verdi
[lexington, ky.] Ecampus.com hired DeVito/Verdi, New York, as its first ad agency. The site, an online college bookstore, will go online July 2. DeVito/Verdi will break a national TV, print and outdoor back-to-school effort in August; ecampus.com plans to spend $23 million in its first year.
Bush forms advertising team
[austin, texas] Texas Gov. George W. Bush, preparing for a bid for the presidency, is following the pattern of his recent gubernatorial campaign in putting together an ad team under the Maverick Media name. Included on the team Stuart Stevens and Russ Schriefer of the Stevens & Schriefer Group, Alexandria, Va.; Mark McKinnon of Public Strategies, Austin; and Lionel Sosa, Kathy Sosa and Luis Garcia, all of Garcia LKS, San Antonio.
Ocean Spray repositions Wellfleet
[lakeville, mass.] Ocean Spray Cranberries said it is repositioning its 9-month-old Wellfleet Farms 100% juice line with a new name, Ocean Spray Premium 100% Juices, and two new flavors. New packaging will be in markets in October. The juice will be backed by an "intensive" advertising, public relations and promotions campaign, the company said. Wellfleet Farms was backed with $14.2 million in measured media last year, according to Competitive Media Reporting. Arnold Communications, Boston, handles.
American Family Publishers settles with 4 states
[jersey city, n.j.] Stamp sheet agent American Family Publishers on May 28 announced a $3 million settlement with Florida, Indiana, South Carolina and West Virginia state attorneys general. Connecticut and Iowa are expected to join the settlement. American Family also will make changes to future mailings, including "clear and conspicuous disclaimers," according to a statement released by the company. It did not admit wrongdoing.
123tel seeking agency for $8 mil launch
[santa clara, calif.] 123tel, a start-up telecom services company, is looking for an ad agency for its $6 million to $8 million launch in the third quarter. Consultant Select Resources International, West Hollywood, is handling the review.
David F. Byers, 38, to senior VP-chief marketing officer, H&R Block, Kansas City, Mo., a new position, from senior VP-director of business development, Foote, Cone & Belding, San Francisco. . . . Incumbent Ammirati Puris Lintas, New York, declined to participate in Bacardi-Martini USA's review for a new creative assignment. Bacardi is talking to six to 10 agencies to handle the business, expected to be worth about $15 million. . . . Mike Rogers to VP-marketing for Knight-Ridder, from senior VP-publisher of International Data Group's Windows NT . . . Rodale Press will change its name to just Rodale to reflect the company's multimedia products. . . . Vickie Haupt to VP-conceptual marketing for the Prescriptives unit of Estee Lauder Cos., New York, a new position in charge of developing new products and marketing ideas, from senior VP at Bergdorf Goodman. . . . Judsen Culbreth to VP-editor in chief of Scholastic Inc.'s Scholastic Parent Publishing division, a new position, from editor in chief of MacDonald Communications' Working Mother. She will develop Internet and print-based programs for parents, as well as oversee Scholastic Parent & Child. . . . Partnership for a Drug-Free America to Hart & Weitz, New York, for its "Encourage your kid's habits" print campaign, promoting activities such as