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[irvine, calif.] Lincoln Mercury Co. will launch a new brand campaign concurrently with the intro blitz for the remodeled 2000 Sable this fall. Mercury may abandon the umbrella "Imagine TV" theme, which debuted in fall '97. General Marketing Manager Jim Rogers told Advertising Age last week the format may be too irreverent and humorous for the target. Y&R Advertising, Irvine and San Francisco, handles.

Nike's Jordan Brand

shifts to Wieden in N.Y.

[portland, ore.] The Jordan Brand assignment has been moved to Wieden & Kennedy's New York office from its West Coast headquarters at the request of client Nike, a Wieden executive said. "Nike wanted greater independence for this unit," a stand-alone division competing against Reebok and Adidas as well as Nike, said Tom Blessington, managing director of Wieden in New York, who will head up the account along with creative directors Michael Prieve and Stacy Wall. Spending is estimated at $15 million.

Fleet picks Hill Holliday

for branding assignment

[boston] Fleet Boston, the newly merged parent company of Fleet Bank and BankBoston, has tapped Hill, Holliday, Connors, Cosmopulos for a branding assignment. Hill Holliday will create a new brand identity, corporate logo and positioning. Arnold Communications is the Fleet Bank agency, and Hill Holliday handles BankBoston.

Arden's new lipstick

promises fresher breath

[new york] Unilever's Elizabeth Arden Co. will launch a new breath-freshening lipstick line this summer and an herbal skin treatment in late 1999. The lipstick line, called Lip Lip Hooray, carries a breath-freshening ingredient and is lightly flavored. Arden also will launch a yet-unnamed herbal anti-aging product in its Ceramide skincare line, shipping to stores by yearend. Arden handles advertising in-house.

UPN turns to WWF in

hopes of ratings boost

[los angeles] In an attempt to lift UPN out of its ratings doldrums, the struggling broadcast network will air professional wrestling in prime time-

"WWF Smackdown," a 2-hour event to be aired April 29, the first day of the May sweeps. The show is produced by Titan Sports and the World Wrestling Federation.

NYPD taps Arnell

for recruitment ads

[new york] The New York Police Department has given Arnell Group its estimated $10 million diversity recruitment account. The department had been conducting a review for the new account, with Caroline Jones Advertising and Spike/

DDB among those participating, but Arnell Group offered to create the campaign pro bono; media still will be paid.

Avon readies

new corporate logo

[new york] Avon Products will phase in a new corporate logo and tagline as part of its new global image. The logo, touting Avon as "The company for women," will appear on packaging and company letterheads worldwide. A company spokeswoman said Avon executives are still considering whether to use it in the global brand image campaign that will break in the second half.

3 Lowe creatives move

with Mercedes to Merkley

[new york] Creatives from the Mercedes-Benz of North America account team at soon-to-be former Mercedes agency Lowe & Partners/SMS are moving with the estimated $100 million account to Merkley Newman Harty. Marty Orzio, Andy Hirsch and Randy Saitta will remain executive creative directors at Merkley. Lowe is currently seeking $24 million from former Chairman Marvin Sloves in a dispute over the account move (AA, March 8).

CompUSA starts

search for first ad agency

[dallas] CompUSA, the newly announced stand-alone Internet subsidiary of CompUSA, is said to be looking for an agency to handle its online and offline ad account. Spending was not disclosed.


Mead Johnson & Co. launches a TV ad campaign today for its Boost nutritional supplement drinks and bars. The spots by Foote, Cone & Belding, Chicago, will run on morning and evening news shows on all three major networks, according to a Mead spokesman. . . . 1-800-Contacts to Saatchi & Saatchi, San Francisco, from in-house for its $18 million branding account. Select Resources International, West Hollywood, Calif., was the consultant. . . . Omnicom Group, New York, is said to be close to acquiring Zimmerman & Partners, Fort Lauderdale, Fla. Omnicom couldn't be reached for comment. . . . Incumbents Kaplan Thaler Group for creative and Quantum Media International for media, both New York, will no longer participate in the review for Toys "R" Us' $50 million account. .. . Linda McCutcheon, president of Time Inc. New Media, resigned April 2. Michael Pepe, president of Time Warner E-Commerce, said he would name a successor shortly. . . . PointCast laid off one-third of its staff or about 80 employees late last week. . . . Kelly Conlin, 39, to president-CEO, International Data Group, Boston, from president. Mr. Conlin assumes a post vacant since founder and Chairman Pat McGovern relinquished the CEO title in 1995. . . . Del Webb Corp. has narrowed the review for its consolidated $10 million advertising account to DDB Needham Worldwide, Dallas; Doner, Newport Beach, Calif.; Publicis & Hal Riney, Chicago; and Phillips Ramsey, San Diego. A variety of local agencies previously handled. Select Resources International, West Hollywood, Calif., is the consultant. . . . Del Taco has narrowed the review for its $10 million creative account to Bozell Worldwide, Costa Mesa, Calif.; Colby, Effler & Partners and WongDoody, both Santa Monica; and Goldberg Moser O'Neill, San Francisco. Incumbent Italia/Gal, Los Angeles, did not participate. Select Resources International, West Hollywood, Calif., is the consultant. . . . Ron Latham, exec VP-global marketing at Elizabeth Arden Co., will retire at the end of the month. A company spokeswoman said Arden hasn't decided yet on a replacement. . . . Gateway Learning Corp. to Goldberg Moser O'Neill, San Francisco, from in-house for its estimated $8 million to $10 million Hooked on

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