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[el segundo, calif.] Mattel has named Ogilvy & Mather Worldwide and Young & Rubicam's Media Edge, New York, for its $200 million media business. O&M picks up the estimated $75 million syndication and network kids buying business, previously at TN Media. Media Edge retains its adult buying assignment.

Ford steers Brazil account to JWT

[dearborn, mich.] Ford Motor Co. will move its Ford Brazil ad account from Young & Rubicam, New York, to J. Walter Thompson Co., Sao Paulo. Ford Brazil spent $89.2 million in measured media in 1997.

Rubin Postaer exits $50 mil WebTV review

[santa monica, calif.] Incumbent Rubin Postaer & Associates, citing differences over strategic direction, has dropped out of the review for the $50 million WebTV Networks account. Left in the review, being conducted by Select Resources International, West Hollywood, Calif., are Ogilvy & Mather, Los Angeles; Foote, Cone & Belding, San Francisco, and Ground Zero, Marina del Rey.

Daewoo hunts agency for 2000 launch

[compton, calif.] Daewoo Motor America is seeking an agency on a project basis for its 2000 model-year launch. Collin Lee, advertising and promotion specialist at Daewoo, said the company has a short list of agencies, but would not reveal names. Spending for '99 is estimated at $20 million.

Boeing narrows review to three

[seattle] Boeing Co. is said to have narrowed its estimated $30 million review to three- Y&R Advertising, San Francisco; McCann-Erickson Worldwide, Los Angeles; and Bozell, Seattle. The incumbent is Cole & Weber.

Pabst kicks up spending to $40 mil

[san antonio] Pabst Brewing Co. is launching a $40 million radio, newspaper and outdoor ad campaign to boost its regional presence, after having spent just $187,000 last year. Realizing it cannot compete nationally with Anheuser-Busch and Miller Brewing Co., the country's No. 4 brewer is trying to gain in areas where it has a good presence-the Pacific Northwest with Rainier, the Midwest with Old Style and Texas with Lone Star, said National Sales Director David Mahoney. Pabst has handled advertising in-house.

Ovitz's hires DDB

[los angeles] chose the entertainment unit of DDB Worldwide for its $15 million account. Hollywood mogul Michael Ovitz and supermarket financier Ron Burkle this summer will launch the music, video, and games entertainment and commerce site. axes Murder Inc.

[sunnyvale, calif.] terminated Odiorne Wilde Narraway & Partners, San Francisco, and Odiorne Web division Murder Inc. because of misgivings about the Web arm's name. Odiorne declined a request by Santa to come up with a new name for Murder Inc., prompting the site to pull its $3 million account.

Alberto readies Tresemme relaunch

[melrose park, ill.] Alberto-Culver Co. will spend an estimated $30 million to relaunch its 40-year-old Tresemme brand this fall with new packaging and four new styling products. Lois/EJL, Chicago, will handle an advertising campaign promoting the revamped line and the new products.

Cal Fed contacts shops for new push

[san francisco] California Federal Bank is contacting agencies in preparation for an advertising push that may reach $25 million, according to executives familiar with the move. Richards/Gravelle, Dallas, and Wise Guys, Los Angeles, are Cal Fed's current agencies. A bank spokeswoman said she was not aware of the review.

Lipton employs 'McBeal' singer for bottled tea radio ads

[purchase, n.y.] Pepsi/Lipton Tea Partnership will feature Vonda Shepard, the lounge singer on Fox's "Ally McBeal," in a new spot radio campaign touting two new flavors, diet peach and green tea with honey, in Lipton's Iced Tea bottled tea line. TLP, Dallas, created the ads, breaking this week.

FTC report expected to call for no new adult Web privacy rules

[washington] A Federal Trade Commission report on online privacy issues to be released July 13 is expected to suggest Congress take no immediate steps to pass new laws regulating adult privacy, citing significant progress in voluntary industry action.


Oracle Corp. postponed last week's final presentations for its $90 million account with Leo Burnett USA, Chicago, and Grey Advertising, New York and San Francisco, until this week. Incumbent Think New Ideas, Los Angeles, isn't participating. . . . Magazine industry ad pages were up 2.8% to 120,068.32 for the first six months of 1999, according to the latest figures released by Publishers Information Bureau. Also, outdoor advertising revenues for first quarter 1999 increased 7.5% to $503.5 million over first quarter last year, according to Competitive Media Reporting. . . . Applebee's International to Foote, Cone & Belding, Chicago, from Wyse Advertising, Cleveland, to handle creative for its $35.5 million restaurant account. . . . Coors Brewing Co. is coming out with an "original"-themed ad campaign to tout the brand's singularity. The :30s will break on the July 13 All-Star Game and will feature ESPN anchor Dan Patrick and former Denver Broncos quarterback John Elway. Foote, Cone & Belding, Chicago, handles. . . . Euro RSCG Tatham, Chicago, this week will name D'Arcy Masius Benton & Bowles Senior VP-Account Director Michael Oxman to the new post of director of business development. Mr. Oxman had worked for D'Arcy in Troy, Mich. . . . Unilever's Elizabeth Arden is preparing its first brand-building effort from J. Walter Thompson Co., New York, since the agency won the $100 million account this year. The company also is launching a new product for the coming year 2000, Millenium Energist Revitalizing Emulsion

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