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[purchase, n.y.] Pepsi-Cola Co. is slated to roll out its FruitWorks juice drink nationwide next year as a defensive move against Coca-Cola Co.'s fast-growing Fruitopia. The six-flavor line of juice drinks has been in market test in Hawaii and Baltimore for two years. There will be no heavy media support for the brand at first, a Pepsi spokesman said. It was unclear whether Pepsi's lead agency -- BBDO Worldwide, New York -- will work on FruitWorks. Separately, the beverage marketer is looking to sign former Denver Broncos quarterback John Elway for a promotion linked to Super Bowl XXXIV, the company confirmed.

Nokia, ABC ready fall premiere promo

[irving, texas] Nokia Mobile Phones teams with ABC to launch the ABC Nokia Premier Connection Event, a watch-and-win sweepstakes set for Sept. 21, the network's first Tuesday night lineup for the fall season. The grand prize is a walk-on role on one of the Tuesday night shows, a Nokia 5100 Series wireless phone and lifetime service. On-air promotion starts Sept. 7, online registration on Sept. 1; print hits in USA Today, Entertainment Weekly and People shortly thereafter. ABC's agency, TBWA/Chiat/ Day, Playa del Rey, Calif., is handling ads.

Domino's prepares Deep Dish push

[ann arbor, mich.] Domino's Pizza will tout its Deep Dish pie in a national TV campaign launching in mid-September. It is the first general-market TV campaign from its African-American shop, Don Coleman Advertising, Southfield, Mich. The agency was tapped for the project to give lead agency Campbell Mithun Esty, Minneapolis, more time to prepare new work for 2000, a Domino's spokeswoman said. The Deep Dish campaign uses the theme line "How you like it," which could replace CME's "Delivering a million smiles a day."

PlanetRx opens $50 mil review

[south san francisco, calif.] PlanetRx, an online drugstore selling both prescription and over-the-counter medicines, has begun a review for the creative portion of an advertising account that could grow to an estimated $50 million. Currently, SF Interactive handles online creative and buying, while Direct Partners, Los Angeles, has created direct-response radio ads. The company filed in July for a public stock offering.

Sony sends $120 mil acc't to Saatchi

[park ridge, n.j.] Sony Corp. has awarded Saatchi & Saatchi, London, its $120 million central and eastern Europe business. The agency will handle all Sony's work, except games. Saatchi bested incumbent BMP DDB, London, to win the account.

News Corp. gives Health Net to Garcia

[orlando] News Corp.'s recently launched fitness and health cable channel, the Health Network, has moved its account to Garcia LKS, San Antonio, Texas, from Kovel Fuller, Los Angeles. News Corp. created Health Network after recently acquiring America's Health Network, and merging it with its Fit TV cable channel. Garcia previously worked with America's Health Network on a project basis. Spending was previously estimated in the $10 million to $20 million range.

GM set to answer dealer concerns

[detroit] General Motors Corp. plans to respond to dealer concerns about marketing in a meeting next month, according to dealer Tom Kerry of Frost Cadillac, Newton, Mass. Dealers are concerned about poor communication and coordination of advertising after GM reorganized field operations earlier this year (AA, Aug. 9).

DDB hires Sheehan for McD's work

[chicago] Michael Sheehan was named exec VP-executive creative director, DDB Worldwide, Chicago, heading creative on the McDonald's Corp. business, from exec VP-creative director, Hill, Holliday, Connors, Cosmopulos, Boston. He succeeds New York-based John Staffen, who remains part of the DDB creative team on McDonald's and will work on other worldwide DDB accounts and its newly won business.

DaimlerChrysler revs up

ads for Five Star dealers

[auburn hills, mich.] DaimlerChrysler will start a national TV, print and radio campaign for its Five Star dealer program on Sept. 26, said Bud Liebler, senior VP-marketing, Automotive News reports today. He declined further comment, as did Bozell Worldwide, Southfield, the ad agency for the Chrysler-Plymouth-Jeep Division. The ads show how "everybody bends over backwards" to please customers, said one dealer familiar with the campaign. sends $15 mil account to GSD&M

[dallas] Internet community Web site has chosen GSD&M, Austin, Texas, to handle its estimated $15 million new account. GSD&M will create a multimedia branding and PR campaign to coincide with the launch of the Web site in mid-September. Inward Strategic, Newton, Mass., was the consultant.

Corp. for National Service picks Greer Margolis

[washington] The Corp. for National Service, parent of social programs AmeriCorps, Senior Corps and Learn & Serve America, has chosen Greer, Margolis, Mitchell, Burns & Associates to handle its $6 million marketing and advertising account. Incumbent was Ogilvy Public Relations.


Kellogg Canada to Western Initiative Media, Toronto, from Leo Burnett Co.'s Starcom Worldwide for its $21 million media account. . . . Tenneco Automotive USA to Barkley Evergreen & Partners, Kansas City, Mo., from J. Walter Thompson USA, Detroit, which resigned the $15 million account. . . . Kirshenbaum Bond & Partners, New York, was dropped from the finalist list for the the American Legacy Foundation's $150 million to $225 million a year anti-tobacco ad campaign. Left in the review are Arnold Communications, Boston; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York; and the Richards Group, Dallas. . . . Bacardi-Martini USA made a cut last week in its estimated $20 million creative review. Among those cut are McCann-Erickson Worldwide, New York, and

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