The NFL has never had less integrity than it does this week."
That was Grantland.com's Andrew Sharp in a piece last week titled, "What Does It Take to Get Roger Goodell Fired?"
Obviously, everything the National Football League and its commissioner are doing to "protect the shield" is failing miserably.
And that's largely because Mr. Goodell and the League created a crisis that has become all but PR-proof absent the hiring of a Super Bowl-worthy crisis-PR person. (That the league has yet to do so is mind-boggling.)
The short version: In February, Baltimore Ravens running back Ray Rice was accused of assaulting his then-fiancée; video of him dragging her out of an elevator shocked fans. At the time, no video from inside the elevator was released. After months of "investigating," the NFL suspended Mr. Rice for two games. This led to such fierce blowback that the league changed its policy toward domestic abuse.
Not quite. Last week, TMZ released video from inside the elevator, showing Mr. Rice punching his fiancée (now his wife). Then the Ravens released Rice, as did the NFL.
Message: Domestic violence will be punished
when caught on embarrassing videotape.
Mr. Goodell and the League then swore up and down that this was the first they'd seen of the video.
It was a page straight from the "They're Idiots, They'll Believe Anything" PR playbook.