Poor Randy Jackson. He's the "American Idol" judge sandwiched
between hardhearted Simon Cowell and softy Paula Abdul. He's also
the one who says "dawg" -- sort of an urban version of "dude,"
uttered by some black people, white people trying too hard to sound
cool and, to read the ravings on the Internet, "too-white" black
people desperately striving for sufficient negritude.
We have no opinion on Randy Jackson's blackness bona fides,
although you can mark us down as brokenhearted that anyone is still
keeping score. There is, however, a lot of online speculation about
his hip-hopisms, namely that he's trying to cover up his Uncle
Tom-ness with some verbal bling.
Sigh. Can't we all just get along?
But that's the way things are, so the AdReview staff is just amazed, under the circumstances, that Jackson's a frontman for Nabisco's Oreo cookies.
Just like racial epithet
Oreos! The cookies with the creme filling sandwiched between
chocolate wafers. Black on the outside, white on the inside. Just
like the racial epithet says.
We'd be less astonished if the campaign -- in which Jackson serves as judge for a new Oreo jingle -- were intentionally confronting the jackasses who trade in such internecine insults. But there's no such attitude evident. Moreover -- and most bizarre of all -- when criticism of racism surfaced recently, all parties publicly disclaimed awareness of the double entendre.
Incredible. No racism is afoot here, but someone's either a liar or a fool.