The website isn't especially robust or razzle-dazzle, but it does
embrace a number of genuinely inspired elements, including the URL
After 15 years in the business working for such clients as Jack
Daniel's, Carnival cruise lines and Ocean Spray, the 37-year-old
Bostonian is simply not prepared to let his recent layoff define
his persona. Much less his destiny.
Understanding full well that he is on a path to being found by
worried neighbors bloated, decayed and being eaten by his cats, the
former Arnold creative is trying to regain his rightful place in
the advertising economy by advertising himself into a new gig. He
is doing so via malecopywriter.com.
This is something you should check out.
The website isn't especially robust or razzle-dazzle, but it
does embrace a number of genuinely inspired elements, including the
URL itself -- which is paradoxically generic and revealing at the
same time -- and a wildly stupid/funny welcome page. This consists
of a paunchy and hairy Clarke himself, sprawled nude on a bearskin
rug, ? la Playgirl centerfold circa 1970, pursing his lips like
Zoolander and fig-leafed by circa-1970 portable TV.
It, of course, is playing "The Star-Spangled Banner," like a
local TV station's end-of-broadcast-day sign-off, circa 1970. The
logo, which is really, really big, consists of girly silhouettes
surrounding the words "Male Copywriter" in a go-go font, circa
There are three possibilities: 1) The man is a dick. 2) He is a
normal guy posing as a dick, for laughs and attention. 3) He is a
dick, ridiculing his own circa-1970 sensibilities for laughs and
Who cares? He's a fantastic character. And his message on the
contact tab proves it:
Hello, I'm Lawson Clarke.
Am I serious? Yes, I am very serious.
I'm also a copywriter. I worked at Arnold for four years.
Before that I worked at Clarke Goward Advertising. My daddy owned
Before that I worked at BBDO/West in Los Angeles. Yes, it's
I went to school at Occidental College. I also went to Boston
University. They gave me an M.F.A. in film. That is also true.
Hope you enjoy my work. I love you.
He loves us! The rest of the site is his portfolio, which is
pretty good -- especially his print campaign for Progressive
insurance's motorcycle coverage. One ad shows a guy in full
protective gear, minus his motorcycle, sitting in a double-wide
working on a kitty-cat jigsaw puzzle. The headline: "Life Without
Your Bike is Just Life."
Substitute the word "copywriting" for "your bike," and you'll
see why this guy (whom I do not know) needs a look.
You certainly don't want him imaging your kidneys.