A $30 Million Mistake for Honda Dealer

By Published on .

You gotta hate it when this happens. "A New Mexico Honda dealer has sent out scratch-off tickets in a direct-mail marketing campaign. There was supposed to be only one $1,000 grand prize winner. But all 50,000 tickets that were printed are winners."

Luckily for them, only 30,000 tickets were mailed out. You can bet that'll make for some awkward discussions between the dealer and the promo agency.
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