If you're an ad person, and you're on Twitter, you've probably caught at least a few #AgencyLife tweets in your stream.
The hashtag, which was fueled by the blog Adland, caught on like wildfire Thursday in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn't feel like mere jokes and rang a bit too close to home.
Below is a selection of them. That last tweet has to make you wonder about the state of morale in the business today.
Management wants to "get with it" with the latest tech craze. Buys everyone flip video recorders and tells you to join Gowalla #agencylife— Adland (@adland) April 11, 2013
You tell a non-adlander you're a copywriter and they ask you about copyright law. #agencylife— Johnny (@copybeard) April 11, 2013
Oxymoron #agencylife— Boot Studios (@BootStudios) April 11, 2013
One third of the deliveries for the creative department are drugs. Two thirds are pizza. #agencylife— Adland (@adland) April 11, 2013
Client loves concept but rejects it because "the target audience isn't smart enough to get it" #agencylife— jawaher (@jawaherdesign) April 11, 2013
Briefs that are never brief :| #agencylife— deepa (@theRowdee) April 11, 2013
Creative Director uses the non-words "virality" "sharability" and "memification" in the same sentence. With a straight face. #agencylife— Tom Megginson (@CreativeTweets) April 11, 2013
You're trying to sell spaghetti-sauce with a hashtag on twitter. #agencylife— Adland (@adland) April 11, 2013
Nobody is hungry for lunch when we ask...sees half the office at Pret anyway. #agencylife— Barton F. Graf 9000 (@BartonFGraf9000) April 11, 2013
When your ghost ad wins an awards, it's the agencies best work that year. When it's exposed as a ghost, you're publically fired. #agencylife— Adland (@adland) April 11, 2013
You go up on stage get your award. 2 minutes later organizers take it back to give someone else because shortage of awards :| #agencylife— Subramaniam A (@NiceHappened) April 11, 2013
Whining. Lots of whining. A tremendous amount of whining. #agencylife— Spradley (@sprads) April 11, 2013
Your new brand spokesperson has 900 followers on twitter in the first 5 minutes. They all work at the agency. #agencylife— Adland (@adland) April 11, 2013
They finally send you to Cannes. You're stuck jetlagged in a hotel room working for 3 days straight. #agencylife— Adland (@adland) April 11, 2013
Slightly worrying that none of the #agencylife tweets were positive.— Samuel James O'Brien (@samobribri) April 11, 2013