The Ad Market

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Ad spending kept lurching into recovery during May, with TV-particularly cable-still getting the lion's share of new ad dollars. Improvement in the economy and easier year-over-year comparisons have helped business-to-business titles improve their performance, but the segment is still weak. National newspapers turned in a better performance in May, as travel advertising rebounded with the end of the Iraq war and lessened fears of SARS.

Source: TNS Media Intelligence/CMR

Notes: Dollar figures are in millions All percent changes are vs. the same period in the previous year. Monthly totals don't include outdoor. Spanish-language TV includes only Univision and Telemundo.

admarket 50

Blackout powers markets: Power returned to Wall Street on Aug. 15 and relieved investors pushed the indices to a slight gain for the week. After seesawing earlier in the week on the news that the Federal Reserve Board had chosen to keep interest rates stable, investors were encouraged when terrorism was ruled out as a cause for the massive Aug. 14 blackout and order held in major cities. Thirty-six AdMarket stocks rose, 13 dropped and Procter & Gamble Co. was flat.

Agency and media stocks dominated the top of the AdMarket rankings, thanks to news of improved economic indicators, including lower unemployment and higher trade. Direct marketer Catalina Marketing took a hit after it announced a delay in its quarterly filing, and Grey Global Group slipped, in spite of reporting a strong second quarter. (See story, P. 3)

Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketer, agency and media companies for the week ended Aug. 15, based on stock trading data supplied by Bloomberg financial news service. All comparisons are vs. closing prices Aug. 8. Full data available on Bloomberg terminals under index BAAX.

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