Meanwhile, the agency also just released a self-published edition of yet another Ogilvy book, "The Unpublished David Ogilvy." It's a reprint of a 1986 in-house volume that the agency originally put out to celebrate the master's 75th birthday. The book is filled with candid musings-some that reveal perhaps a little too much about the master. Remember, Ogilvy was the man who famously said: "The consumer is not a moron, she is your wife." Well, in "Unpublished," the boss' old school charm surfaces in a 1979 memo to Ogilvy creative directors around the world (P. 57). The memo is a list of questions. "If you can answer yes to all these questions," writes Ogilvy, "you are the greatest creative director on the face of the earth." The last question, No. 37, is "Have you stopped beating your wife?"
Here's a Labor Day story that should warm your heart. Adages favorite out-of-work adman, Jamie Korsen, once an executive at KSL Media, formerly owned by True North Communications, just sent us a postcard from Florida, where he now is gainfully employed. As previously reported, Jamie was recently hired as the new CMO at Zimmerman & Partners Advertising in Fort Lauderdale. It looks like he's enjoying himself, doesn't it? He admits, however, that he's a little homesick for the Friars Club, home of Alan King and other legendary kibitzers. "I still enjoy my membership at the Friars," says Jamie who used to lunch there regularly, and worked out in the gym. They have a gym? "Yes, it's a modest facility. Most of the members of course don't use the free weights. They utilize the sauna and steam room." With cigars? According to Jamie, Milton Berle in 1974 was the first and only person to smoke a cigar in the steam room. "That's one hell of a humidor," says Jamie.
Below the belt
One would hardly expect Saks to offer hand-me-downs, but the Fifth Avenue retailer is apparently recycling one of last season's taglines. Saks has decided to make Levi Strauss & Co.'s former "Make them your own" it's own. In one print ad, in the September issue of Vanity Fair, the headline read, ironically: "I wanted original. I thought Saks." A spokeswoman for the jeans-maker said it doesn't mind that the line was shoplifted. The 2000-era "Make Them Your Own" campaign, from former Levi Strauss agency TBWA/Chiat/Day, San Francisco, of course, failed to save Levi Strauss. The way retail sales are going, with mighty Wal-Mart and Target and some lux retailers flying a little lower this back-to-school season, let's hope Sak's doesn't have to stoop to adopting Levi's current tag: "Dangerously Low."
Contributing: Alice Cuneo Keep those postcards coming to [email protected]