Alcor, the life extension lab where the late Ted Williams, dubbed the "Pop-sicle" by the New York Daily News, was put on ice by his son, is starting a new marketing push led by its Phoenix-based ad agency of record, Media Architects. According to John Bevens, 35, partner and creative director, the shop won the account in a review early this year and has already created a new Alcor logo, Web site, direct mail and print campaign. It's also in production on an infomercial featuring the giant liquid nitrogen thermos bottles that hold preserved bodies and dismembered noggins-"head-only patients." The bottles are called "dewars" after Sir James Dewar, a Brit chemist who invented a vacuum-sealed flask in 1892. No, Sir James was not related to Dewar's scotch whiskey, and he was not a tippler who created the flask in order to sneak a cold nip on the job. And to set the record straight, cryonauts are not pickled in alcohol or formaldehyde. (Speaking of cocktails, Alcor's cryonic tanks are protected against earthquakes, so they can't be shaken or stirred.)
"I think in the next few years cryonics will be the third death option, after burial and cremation," John says. The target demographic for potential ice-cubed customers is "very educated men 35 to 60 who have an understanding of technology and are excited about the future and what it might be like to come back," says John, a soft-spoken guy, whose calming voice reminds one of a funeral director, and who's obviously committed to his client.
"I've been giving it some thought," says John about getting iced himself. "It's definitely intriguing. I have not discounted the possibility."
The big question: Should Alcor reanimate the career of `90s rapper Vanilla Ice as an Alcor spokesman and license his song "Ice Ice Baby" for an urban-marketing broadcast campaign?
Fear of flying
Adages stumbled on a print ad in the fledgling New York Sun for PlaneSense, a service that sells timeshares in small airplanes. The ad suggests you can beat Adages colleague Jim Brady to the Hamptons by winging it. "I know you really can't beat Brady to the Hamptons on the weekend," admits Jack Carroll, creative director at PlaneSense's ad shop, Carroll & Soforth, New York. "He's already out there." Here's a tip: Jim takes the bus, otherwise known as the Jitney, but gets a running start. He usually slips out of the office on Tuesday, after filing his columns.
P. Diddy last week announced the launch of Blue Flame Marketing and Entertainment. Jameel Spencer, the shop's president, came up with the agency's name at a morale-boosting retreat for parent Bad Boy Worldwide Entertainment, before Chairman P's trial for gun possession. "When you have a company driven by one individual," says Jameel, "and they are in trouble, the morale suffers." So P. Diddy dressed up like Corporal Klinger from "M.A.S.H" with a bullhorn. "And one of things he said was we don't want to be in the pretty orange flame, we want to be in the blue flame, the hottest part of the flame." So how does the shop differentiate itself from other urban-marketing outfits? "We do not come up with our marketing initiatives based on research," Jameel says. "We attend parties and events as a level of research. Partying and marketing for me go hand in hand and are all part of the job. " Send Jameel your invites.
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