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The guessing game: Omnimedia or Omnicom?

Once again, Adages has got game. This week, we are asking readers to demonstrate their omniscience. Take the following quiz, and e-mail your answers to [email protected] If you get all answers correct, you will receive a tin of Ad Age breath mints. Note: Answers are either Omnimedia, run by Martha Stewart, or Omnicom, run by John Wren.

1. What company was hit by shareholder lawsuits, including one with allegations-which it denies-that it "materially misrepresented... financial results through improper accounting methods"?

2. The CEO of this company denies selling a drug stock based on insider trading information.

3. What company buys ads from the other company?

4. Kmart, the struggling retailer, is a client of this company.

5. Kmart, the struggling retailer, is a business partner with this company.

6. This company likes organic growth.

7. This company likes organic mulch.

8. The CEO of this company lashed out at The Wall Street Journal, accusing it of reporting "numerous inaccuracies" and "improper inuendos."

9. The CEO of this company said, "I don't know if I should shake it or break it" when shaking hands with an Ad Age reporter at a cocktail reception.

The scent of a woman

There were many plunging necklines but no "deep throats" in evidence at Michael Jordan's steakhouse last week during a "Deep Throat Revealed" luncheon sponsored by Dennis Publishing's The Week. Special guest was former counsel to President Richard Nixon and Watergate snitch John Dean, author of a new online book "Unmasking Deep Throat" available on for $8. Untrue to form, Mr. Dean was incapable of ratting out the infamous source who brought down the Nixon administration, because basically he didn't know who it was, even though he admitted: "I was at the scene of the crime." Instead, Dean told the packed balcony above the main floor of Grand Central Terminal that there are, in his opinion, four likely suspects: Nixon speech writer Patrick J. Buchanan, press secretary Ronald Ziegler and aides Steven Bull and Ray Price. Luncheon moderator Harold Evans, husband of no-show Tina Brown, wisely observed the suspects were all men and said: "The cunning of this suggests a woman to me." He should know.

The lunch crowd was eclectic: Dominick Dunne, Rita Jenrette, Star Jones, Reagan speechwriter Peggy Noonan, Gail Sheehy, historian Arthur Schlesinger, old Warhol star Ultra Violet and Lucianne Goldberg. The most notable attendee, obviously a plant, was former Nixon opponent, Sen. George McGovern, who complimented Dean for the courage to blab on his boss. Later, Adages asked the venerable anti-war warrior for his most likely suspect. "Frankly, I haven't got the slightest clue," said the feisty old senator. "And who really cares? The Watergate break-in wasn't the big issue; it was the secret bombing of Cambodia, and Nixon denying we were doing it. That was the real Watergate scandal."

Right on, George!

Adages police blotter

The Salt Lake City police are looking for Brett M. Edmunds for questioning in the June 6 kidnapping of 14-year-old Elizabeth Smart from her bedroom. The police say he drives a green, 1997 Saturn SL sedan and probably lives in it. Saturn execs cringed when they heard the news. A spokeswoman said the matter "hasn't been an issue for us. We have 2 million of them out there. We obviously hope he's found."

Contributing: Jean Halliday

Send your guesses to [email protected]

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