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Viewers have bone to pick with smoochie poochies in PSA

Just in time for Valentine's Day: the PSA "Puppy Love" from Boone/Oakley, Charlotte, N.C. It promotes the local Humane Society's pet neutering. The racy spot that has tongues wagging shows two "loving" dogs oblivious to proper condom use with the tag, "Dogs don't understand birth control." It ran exclusively last week on Fox 18 WCCB in Charlotte. As of late Feb. 6, the station's Web poll had 575 "appropriate" votes vs. 418 "over the top" votes, says Jeff Arrowood, program-promotions' director. CBS affiliate WBTV, approached first, snubbed the spot, which "was probably not appropriate ... based on our assessment of what our viewers might be comfortable with," says WBTV's Cecily Durrett, marketing and program director. Creative Director David Oakley says he's surprised at the flap. "I knew the spot would create water-cooler talk, but I didn't think everybody would be talking about it." You may see it on a TV near you soon-or view it now at QwikFIND aan14z. Oakley says it's been offered to 25 other Humane Societies around the U.S.

Whassup with Hakuhodo?

Word is one of Japan's biggest agencies is on the hunt for a U.S. car account and is targeting American Suzuki Motors Corp. Agency execs "introduced themselves" to Suzuki brass at the carmaker's press conference during last month's Detroit auto show, a spokeswoman says. But Dentsu-owned Colby & Partners, Santa Monica, is Suzuki's U.S. shop, she adds. Rick Colby, president of the shop, says his client has given it more work.

Such a Cad

Finally, the official Caddy remarks: Cadillac confirmed it's partnering with Warner Bros. for "The Matrix Reloaded." News of the deal that producer Joel Silver was featuring the all-new CTS sedan and Escalade EXT pickup-SUV broke nearly a year ago during early shoots. Both Caddies recently went on sale, so the vehicles will be well over a year old by the time the delayed flick hits on Memorial Day weekend 2003. Mark LaNeve, Caddy general manager, says he'd like to do Caddy-linked movie premiers around the U.S., but plans aren't set. LaNeve couldn't confirm word from some close to GM that the carmaker will do a $10 million media push for the movie.

Caddy parked a CTS full of bullet holes and blown windows used in the flick outside a recent press soiree in Detroit. Quips LaNeve: "We're giving that to reporters who write bad reviews about the car."

What a bunch of shady characters

The team from IPG's Mullen that won Foster Grant's sunglasses account last month mugged for the camera. Behind those Foster Grants: Senior VP-Creatives Michael Ancevic and Jim Garaventi, media supervisor Heidi Schrock and VP-Account Director Will Burns. "We're big believers in always using our clients' products," says Edward Boches, chief creative officer at the Wenham, Mass., shop. "We drink them. We drive them. We wear them."

No good, Coke

Pity Coca-Cola Co. First, the beverage behemoth had to pull its flagship brand's "Life Tastes Good" blitz in the U.S. after 9/11. Then, in the State of the Union, Prez Bush said, "for too long our culture has said 'If it feels good, do it.' " So much for Coke's "Do what feels good" tag.

contributing: hillary chura and alice z. cuneo

Jean Halliday edited Adages for Richard Linnett this week.

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