The Delaney Report is the advertising industry's version of the Drudge Report, without the sophisticated Internet delivery. For $335 a year, Delaney subscribers get faxed a few smudgy pages full of gossip, some news and Tom Delaney's slant on marketing. Agency types like to complain about unfairly getting whacked by Delaney. And yet those dirty pages keep grinding out of fax machines in the executive offices of major agencies and marketers across the country. Delaneys are everyone's secret stash.
In two recent issues, Delaney reported Sir Martin Sorrell of WPP, which owns Y&R, was unhappy with the performance of Ed Vick, chairman-CEO of Y&R Advertising, and might force him out. Instead of ignoring Delaney, the general rule of thumb, Ed dashed off an e-mail to a small circle at the shop. "Some people may ask how my mood is after the Delaney piece," writes Ed in the e-mail, obtained by Adages. "I'm like a duck. Water rolls off my back and I continue to enjoy myself. Plus I am bulletproof. But then Tom [Delaney] fires mostly blanks anyway. Is there any kernel of truth in his speculation about Martin's inner thoughts? Probably. Who wouldn't wonder what happened? It seemed like we had come out of the woods nicely, no more lost clients since a year ago. Some wins. Good work. Good relationships. Effies galore. Cannes. And so on. And then Advil." The agency lost the Advil account in July to Grey without a review. "While I think we really had our eye off the ball a year or two ago," continues Ed, "I think Advil is a one-off. Shit happens." Ed went on to note that Delaney once worked at Y&R and implied the split was, well, less than friendly.
Delaney may be firing blanks, but Ed sure has a loaded gun. The problem is that his bulletproof vest does not extend to his foot.
Tom Delaney had not returned several calls from Adages by press time.
Advertising Women of New York is actively soliciting entries of "bad" and "ugly" advertising from competing shops for its annual The Good, Bad & Ugly awards by waiving an entry fee. Agencies submitting their own work as candidates for "good" work pay a fee. But agencies sending in "bad" work from rival agencies do it for free. "That way we'll get a lot of bad," said an AWNY insider. Keep in mind, bad and ugly advertising must be sexist. That should get them a flood of submissions, huh? Adages has learned that FCB San Francisco is a very strong "ugly" contender this year for its Taco Bell spot featuring Sports Illustrated cover girl Elsa Benitez who is likened to a Grilled Stuft Burrito. You go, chica!
Tea Party Animals need not apply
Now that the ad economy has tanked, people once again are doing their homework to prepare for interviews. Job candidates talking to Boston hot shop Modernista would be well advised to rifle through their CD collection as well as the agency's credentials and weird Web page (modernista.com) before an interview. Said one person who interviewed there a few months back: "[They] asked questions like `Would your friends say you are fun?' and `What kind of music do you like?' I've been asked some [strange] things on interviews, but nothing like that."
Contributing: Hillary Chura.
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