Bernard Brochand, DDB Worldwide's vice-chairman, took office this past Saturday as mayor of the French Riviera town of Cannes after campaigning to the corruption-weary French on the promise "I'm too rich from international advertising to steal." Bernard, who is affiliated with the right-wing party RPR, said he financed his own campaign, though some suspect DDB was a contributor: His direct-mail piece was a DDB France holiday card with Cannes harbor as backdrop. He won 45% of 28,000 votes. At 63, Mr. Brochand is believed to be nearing retirement from DDB, but his Paris office insists he sleeps only four hours a night and can easily moonlight. The International Advertising Festival and its delegates no doubt will welcome Mr. Brochand and lobby for more beach parties during the June festival. DDB had to turn off the music at 3 a.m. at its annual Friday night party last year in front of the Martinez Hotel.
Losing Your Religion
Phase2Media, an interactive advertising shop in New York, has been fiddling while Silicon Alley burns. One of its research wonks obviously has a lot of time on his hands. He put together a rather detailed study that tracks the favorite Web sites of religious groups. Jews, according to Phase2, prefer Zagat.com over all other sites. Mormons go for Field&Stream.com; strangely, Family.com comes in at No. 10. Catholics, obvious strivers, cruise over to Jobtrak.com. Protestants seem to like SouthernLiving.com, naturally. The most surprising finding was among atheists. Overwhelmingly, nonbelievers preferred Adage.com. Incredible, huh?*
For the Fox network, it has been four months and there's no sign of the network hiring a top marketing executive. Since Senn Moses departed last December as exec VP-marketing after just eight months on the job, Fox has been without a top marketing honcho. Why? Sandy Grushow, chairman of the Fox Entertainment Group, is no stranger to marketing, having been the first VP-marketing for the network in the late '80s, and he typically reviews and makes specific decisions on hundreds of TV and radio promo spots-kind of rare, perhaps strange, for someone with top responsibilities of running all network and all TV production operations. "I tend to be hands-on," he said recently. "People that work in the marketing department wanted more direct contact with me. And, as you know, it's not always easy to find people."
Who said that?
"Advertising is pornographic. You see a young woman putting on some beauty product who looks like she's having an orgasm."
A: Ted Turner
B: John Dooner
C: Balthasar Klossowski
D: Cardinal Edward Egan
E: Sir Martin Sorrell
Tune in next week for the answer.
*Actually, the No. 1 atheist site was Internet Movie Database's IMBD.com.
With news compiled by Larry Speer, Wayne Friedman and Laurel Wentz
Guess who said that and e-mail [email protected]