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Go ahead, shoot

Michael Imperioli, who plays the ruthless Christopher Moltisanti on the HBO smash "The Sopranos," is going behind the lens. New York production house Perretti Productions signed Mike to a two-year deal as a commercial director. Don't expect Imperioli-a screenwriter who's written "Sopranos" episodes and movies-to be a tough mafia don as a director. "He's the complete opposite of his character on `The Sopranos,"' says Perretti producer Sal Del Giudice. But can he shoot straight?

Sign of the times

Amway dealers take note. Dogged for years by unfounded (right?) rumors of ties to Satanism, Procter & Gamble had its number called during last week's hellish action on Wall Street. Its stock closed at $66.60-that's three sixes-March 14 at the New York Stock Exchange. P&G recently won reinstatement of a suit against Amway Corp. claiming one of its distributors spread the Satan rumor. Will the NYSE market maker be next?

Hoof in mouth

A few weeks ago, Adages reported that John Perriss of Zenith Media likes to ride snorting steeds on fox hunts in the English countryside. Last week, we heard that one of John's horses (no doubt snorting something) kicked up a right fuss and tossed the 52-year-old CEO onto the concrete. John broke his collarbone and several ribs. He was not hunting when the accident occurred; he was taking his animal for a little run in the stable yard. It had been cooped up for weeks because of England's hoof and mouth epidemic and was "a bit fizzy, a bit over-excited," according to John, who sends Adages his best. He does not hold a grudge against us for writing about his ruthless ways of slaughtering innocent little animals. Did our story jinx him? "No, not at all," says gentleman John. In fact, according to John, he's been feeling a bit like a fox himself lately, and our item apparently scared off, at least for a moment, a ruthless hunter who has been stalking him. We speak, of course, of Maurice Levy, CEO of Publicis, who wants to buy Cordiant's half stake in Zenith. Maurice saw our article and sent John a note saying he was worried about crossing him. "So I wrote back and said, I'm sorry it's taken me a couple of days to respond, my horse and I had a disagreement with a concrete stable yard," says John. "Somebody must be sticking pins in a clay effigy of me."

No mo GMO.... carless

Now that GMO/Hill Holliday has taken a hatchet to 30% of its payroll, it's doing the same to its name. Insiders say the unit of Boston's Hill Holliday Connors Cosmopulos, itself part of Interpublic Group of Cos., soon will be known as Hill Holliday, San Francisco. History lesson: The shop began as Chiat/Day, SF, formed by the early '80s merger of Regis McKenna's ad biz and Hoefer Dieterich & Brown. A management buyout led to Goldberg Moser O'Neill. GMO sold out to Interpublic. ... Joel Manby says he may leave the car biz. The ex-Saturn marketer, who left his job as CEO of GM's Saab Cars USA in Georgia a year ago for the same post at car site in northern Calif., says he's now helping with the transition of folding Greenlight into new owner He'll leave the West Coast and return to Atlanta around May 1.

Contributing: Hillary Chura, Alice Z. Cuneo, David Goetzl, Jean Halliday and Jack Neff.

Send get well e-mails to John Perriss at [email protected] Send Adages ideas to [email protected]

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